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Cover for The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

35 Bedømmelse

4

Længde
1T 26M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

© 2005 Harper Business (Lydbog): 9780060859992

Udgivelsesdato

Lydbog: 19. juli 2005

Bøger, der ligner The 22 Immutable Laws of Marketing

  1. From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business
    From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Shirish Nadkarni
  2. Sweat, Scale, Sell: Build Your Business into an Asset of Value
    Sweat, Scale, Sell: Build Your Business into an Asset of Value Pavlo Phitidis
  3. Bargaining for Advantage: Negotiation Strategies for Reasonable People
    Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
  4. The Five Most Important Questions: You Will Ever Ask About Your Organization
    The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
  5. INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal
    INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
  6. Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
    Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game Walker Deibel
  7. Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders
    Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders Frances Hesselbein, Peter F. Drucker, Joan Snyder Kuhl
  8. Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want
    Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
  9. Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
    Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers Jeb Blount
  10. The Automatic Customer: Creating a Subscription Business in Any Industry
    The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
  11. The Sales Bible: The Ultimate Sales Resource
    The Sales Bible: The Ultimate Sales Resource Jeffrey Gitomer
  12. Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition
    Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition Lee B. Salz
  13. People Buy You: The Real Secret to what Matters Most in Business
    People Buy You: The Real Secret to what Matters Most in Business Jeb Blount
  14. Million Dollar Consulting, Sixth Edition: The Professional's Guide to Growing a Practice
    Million Dollar Consulting, Sixth Edition: The Professional's Guide to Growing a Practice Alan Weiss
  15. The Ultimate Sales Letter, 4th Edition: Attract New Customers, Boost Your Sales
    The Ultimate Sales Letter, 4th Edition: Attract New Customers, Boost Your Sales Dan S Kennedy
  16. The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business
    The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business Neil Soni
  17. Street Smarts: An All-Purpose Tool Kit for Entrepreneurs
    Street Smarts: An All-Purpose Tool Kit for Entrepreneurs Bo Burlingham, Norm Brodsky
  18. HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)
    HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads) W. Chan Kim, Renée Mauborgne, Daniel Goleman, Clayton M. Christensen, Harvard Business Review
  19. The Charismatic Leader: 21 Skills to Connect with People
    The Charismatic Leader: 21 Skills to Connect with People John C. Maxwell
  20. The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition
    The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition Alan Weiss
  21. Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No
    Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
  22. Disciplined Entrepreneurship: 24 Steps to a Successful Startup
    Disciplined Entrepreneurship: 24 Steps to a Successful Startup Bill Aulet
  23. Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term
    Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term David M. Cote
  24. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top
    The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top John Warrillow
  25. How To Be A Great Boss
    How To Be A Great Boss Rene Boer, Gino Wickman
  26. Built, Not Born: A Self-Made Billionaire's No-Nonsense Guide for Entrepreneurs
    Built, Not Born: A Self-Made Billionaire's No-Nonsense Guide for Entrepreneurs Tom Golisano
  27. Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition
    Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition Matt Blumberg
  28. The Peter F. Drucker Reader: Selected Articles from the Father of Modern Management Thinking
    The Peter F. Drucker Reader: Selected Articles from the Father of Modern Management Thinking Harvard Business Review, Peter F. Drucker
  29. The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals
    The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals Sean Covey, Jim Huling, Chris McChesney, Scott Thele, Beverly Walker
  30. People Follow You: The Real Secret to What Matters Most in Leadership
    People Follow You: The Real Secret to What Matters Most in Leadership Jeb Blount
  31. Closing the Sale: 5 Sales Skills for Achieving a Win-Win
    Closing the Sale: 5 Sales Skills for Achieving a Win-Win Craig Christensen, Sean Frontz, Dennis Susa
  32. Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times
    Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times Jeb Blount
  33. The Ideas of Robert Quinn About Leadership: Management Classics
    The Ideas of Robert Quinn About Leadership: Management Classics Ben Tiggelaar
  34. Running Lean: Iterate from Plan A to a Plan That Works, 3rd Edition
    Running Lean: Iterate from Plan A to a Plan That Works, 3rd Edition Ash Maurya
  35. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan
  36. Differentiate or Die: Survival in Our Era of Killer Competition
    Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
  37. Zero to IPO: Over $1 Trillion of Actionable Advice from the World's Most Successful Entrepreneurs
    Zero to IPO: Over $1 Trillion of Actionable Advice from the World's Most Successful Entrepreneurs Frederic Kerrest
  38. Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership
    Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership Andrew Liveris
  39. The New Business of Consulting: The Basics and Beyond
    The New Business of Consulting: The Basics and Beyond Elaine Biech
  40. Pitch Perfect: How to Say It Right the First Time, Every Time
    Pitch Perfect: How to Say It Right the First Time, Every Time Bill McGowan
  41. Peak Performance Culture: The Five Metrics of Organizational Excellence
    Peak Performance Culture: The Five Metrics of Organizational Excellence Dave Mitchell
  42. Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
    Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Donald Miller
  43. Entrepreneurial Leap, Updated and Expanded Edition: A Real-World Guide to Discovering What It Takes to Be an Entrepreneur and How You Can Build the Business of Your Dreams
    Entrepreneurial Leap, Updated and Expanded Edition: A Real-World Guide to Discovering What It Takes to Be an Entrepreneur and How You Can Build the Business of Your Dreams Gino Wickman
  44. The Ultimate Guide to Developing Leaders: Invest in People Like Your Future Depends on It
    The Ultimate Guide to Developing Leaders: Invest in People Like Your Future Depends on It John C. Maxwell

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