Lyt når som helst, hvor som helst

Dyk ned i over 1 million e- og lydbøger samt podcasts.

  • Over 1 million titler
  • Eksklusive titler + Mofibo Originals
  • Download og nyd titler offline
  • Opsig når som helst
Prøv nu
Cover for Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

4 Bedømmelse

4

Længde
12T 4M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.

© 2020 Ascent Audio (Lydbog): 9781663708458

Udgivelsesdato

Lydbog: 20. juli 2020

Tags

Andre kan også lide...

  1. R.E.D. Marketing: The Three Ingredients of Leading Brands
    R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench, Greg Creed
  2. From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business
    From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Shirish Nadkarni
  3. INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal
    INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
  4. Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term
    Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term David M. Cote
  5. HBR Guide to Leading Through Change
    HBR Guide to Leading Through Change Harvard Business Review
  6. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
    What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
  7. Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach
    Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach Martin Reeves, Janmejaya Sinha, Knut Haanaes
  8. High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us about Success
    High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us about Success Don Schmincke, Chris Warner
  9. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve
    Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
  10. Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition
    Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition Lee B. Salz
  11. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
    The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
  12. Strategy Maps: Converting Intangible Assets into Tangible Outcomes
    Strategy Maps: Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan, David P. Norton
  13. The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
    The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rita Gunther McGrath
  14. Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
    Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Donald Miller
  15. The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services
    The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services Markus Schmidt, Andreas Reiter, Karolin Frankenberger, Hannah Mayer
  16. The Influential Product Manager: How to Lead and Launch Successful Technology Products
    The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
  17. Artificial Intelligence: The Insights You Need from Harvard Business Review
    Artificial Intelligence: The Insights You Need from Harvard Business Review Andrew McAfee, Thomas H Davenport, Harvard Business Review, Erik Brynjolfsson, H. James Wilson
  18. The 22 Immutable Laws of Marketing
    The 22 Immutable Laws of Marketing Jack Trout, Al Ries
  19. Sweat, Scale, Sell: Build Your Business into an Asset of Value
    Sweat, Scale, Sell: Build Your Business into an Asset of Value Pavlo Phitidis
  20. Bargaining for Advantage: Negotiation Strategies for Reasonable People
    Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
  21. The Alliance: Managing Talent in the Networked Age
    The Alliance: Managing Talent in the Networked Age Chris Yeh, Ben Casnocha, Reid Hoffman
  22. Peak Performance Culture: The Five Metrics of Organizational Excellence
    Peak Performance Culture: The Five Metrics of Organizational Excellence Dave Mitchell
  23. Future Proofing You : Twelve Truths for Creating Opportunity, Maximizing Wealth and Controlling your Destiny in an Uncertain World: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World
    Future Proofing You : Twelve Truths for Creating Opportunity, Maximizing Wealth and Controlling your Destiny in an Uncertain World: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World Jay Samit
  24. Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
    Reinvent Your Business Model: How to Seize the White Space for Transformative Growth Mark W. Johnson
  25. Consulting Essentials: The Art and Science of People, Facts, and Frameworks
    Consulting Essentials: The Art and Science of People, Facts, and Frameworks Jeff Kavanaugh
  26. The Automatic Customer: Creating a Subscription Business in Any Industry
    The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
  27. The Peter F. Drucker Reader: Selected Articles from the Father of Modern Management Thinking
    The Peter F. Drucker Reader: Selected Articles from the Father of Modern Management Thinking Harvard Business Review, Peter F. Drucker
  28. Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders
    Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders Frances Hesselbein, Peter F. Drucker, Joan Snyder Kuhl
  29. Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership
    Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership Andrew Liveris
  30. People Buy You: The Real Secret to what Matters Most in Business
    People Buy You: The Real Secret to what Matters Most in Business Jeb Blount
  31. The Heart of Business: Leadership Principles for the Next Era of Capitalism
    The Heart of Business: Leadership Principles for the Next Era of Capitalism Hubert Joly
  32. The Synergy Solution: How Companies Win the Mergers and Acquisitions Game
    The Synergy Solution: How Companies Win the Mergers and Acquisitions Game Jeff Weirens, Mark Sirower
  33. The New Business of Consulting: The Basics and Beyond
    The New Business of Consulting: The Basics and Beyond Elaine Biech
  34. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
    Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
  35. HBR's 10 Must Reads on Managing Yourself 2-Volume Collection
    HBR's 10 Must Reads on Managing Yourself 2-Volume Collection Harvard Business Review
  36. Pitch Perfect: How to Say It Right the First Time, Every Time
    Pitch Perfect: How to Say It Right the First Time, Every Time Bill McGowan
  37. The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition
    The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition Alan Weiss
  38. How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It
    How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It Kim Hvidkjaer
  39. The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business
    The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business Neil Soni
  40. How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
    How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher, Tom McMakin
  41. Straight Talk for Startups: 100 Insider Rules for Beating the Odds--From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity
    Straight Talk for Startups: 100 Insider Rules for Beating the Odds--From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity Randy Komisar, Jantoon Reigersman
  42. The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace
    The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace Tim Elmore
  43. Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want
    Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
  44. Startup Communities: Building an Entrepreneurial Ecosystem in Your City, 2nd edition
    Startup Communities: Building an Entrepreneurial Ecosystem in Your City, 2nd edition Brad Feld
  45. The Five Most Important Questions: You Will Ever Ask About Your Organization
    The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
  46. How To Be A Great Boss
    How To Be A Great Boss Rene Boer, Gino Wickman

Vælg dit abonnement

  • Over 1 million titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned

  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis

Unlimited

For dig som lytter og læser ubegrænset.

159 kr. /måned

50% rabat i 3 måneder

  • 1 konto

  • Ubegrænset timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned

  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

Dig + 1 familiemedlem

2 konti

179 kr. /måned

Start tilbuddet

Flex

For dig som vil prøve Mofibo.

89 kr. /måned

  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis

Har du en rabatkode?

Indtast koden her
Læs mere
Udforsk
Brugbare links
Sprog og region

  • Dansk

  • Danmark

  • app_store_button
  • google_play_button
Følg os