Eating the Big Fish Adam Morgan
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
- Forfatter
- Indlæser
- Forlag
- Udgaver
2
- 4 Bedømmelse
4
- Længde
- 12T 4M
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- Engelsk
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- Kategori
Økonomi & Business
Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
© 2020 Ascent Audio (Lydbog): 9781663708458
Udgivelsesdato
Lydbog: 20. juli 2020
Andre udgaver
Bøger, der ligner Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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- Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach Martin Reeves, Janmejaya Sinha, Knut Haanaes
- From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Shirish Nadkarni
- Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term David M. Cote
- HBR Guide to Setting Your Strategy Harvard Business Review
- Leading with Questions: How Leaders Find the Right Solutions By Knowing What To Ask Michael J. Marquardt
- What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
- INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
- Strategy Maps: Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan, David P. Norton
- Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition Lee B. Salz
- The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
- Monopolies and Tech Giants: The Insights You Need from Harvard Business Review Harvard Business Review
- The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services Markus Schmidt, Andreas Reiter, Karolin Frankenberger, Hannah Mayer
- The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rita Gunther McGrath
- The Alliance: Managing Talent in the Networked Age Chris Yeh, Ben Casnocha, Reid Hoffman
- The 22 Immutable Laws of Marketing Jack Trout, Al Ries
- Sweat, Scale, Sell: Build Your Business into an Asset of Value Pavlo Phitidis
- Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
- Peak Performance Culture: The Five Metrics of Organizational Excellence Dave Mitchell
- Future Proofing You : Twelve Truths for Creating Opportunity, Maximizing Wealth and Controlling your Destiny in an Uncertain World: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World Jay Samit
- The Peter F. Drucker Reader: Selected Articles from the Father of Modern Management Thinking Harvard Business Review, Peter F. Drucker
- Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders Frances Hesselbein, Peter F. Drucker, Joan Snyder Kuhl
- Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Donald Miller
- Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership Andrew Liveris
- Consulting Essentials: The Art and Science of People, Facts, and Frameworks Jeff Kavanaugh
- The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
- Reinvent Your Business Model: How to Seize the White Space for Transformative Growth Mark W. Johnson
- Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
- The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition Alan Weiss
- HBR's 10 Must Reads on Nonprofits and the Social Sectors (featuring "What Business Can Learn from Nonprofits" by Peter F. Drucker) Muhammad Yunus, Harvard Business Review, Arthur C. Brooks, Peter F. Drucker, Sheryl K. Sandberg
- People Buy You: The Real Secret to what Matters Most in Business Jeb Blount
- The Heart of Business: Leadership Principles for the Next Era of Capitalism Hubert Joly
- How To Be A Great Boss Rene Boer, Gino Wickman
- Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
- Straight Talk for Startups: 100 Insider Rules for Beating the Odds--From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity Randy Komisar, Jantoon Reigersman
- Startup Communities: Building an Entrepreneurial Ecosystem in Your City, 2nd edition Brad Feld
- The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace Tim Elmore
- The New Business of Consulting: The Basics and Beyond Elaine Biech
- Pitch Perfect: How to Say It Right the First Time, Every Time Bill McGowan
- How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher, Tom McMakin
- The Synergy Solution: How Companies Win the Mergers and Acquisitions Game Jeff Weirens, Mark Sirower
- Unstoppable Teams: The Four Essential Actions of High-Performance Leadership Alden Mills
- People Strategy: How to Invest in People and Make Culture Your Competitive Advantage Jack Altman
- The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey Curtis Morley
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