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Cover for Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Udgaver

2

4 Bedømmelse

4

Længde
12T 4M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.

© 2020 Ascent Audio (Lydbog): 9781663708458

Udgivelsesdato

Lydbog: 20. juli 2020

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Andre udgaver

  1. Eating the Big Fish
    Eating the Big Fish Adam Morgan
    3.7

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