The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
- Af
- Med
- Forlag
- 4 Bedømmelse
4
- Varighed
- 12T 4M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
© 2020 Ascent Audio (Lydbog): 9781663708458
Udgivelsesdato
Lydbog: 20. juli 2020
Andre kan også lide...
- Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
- The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
- Deep Purpose: The Heart and Soul of High-Performance Companies Ranjay Gulati
- Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround Louis V. Gerstner
- Ask for More Alexandra Carter
- Competitive Advantage: Creating and Sustaining Superior Performance Michael E. Porter
- Unstoppable Teams: The Four Essential Actions of High-Performance Leadership Alden Mills
- Simplify: How the Best Businesses in the World Succeed Richard Koch, Greg Lockwood
