Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)!

4 Anmeldelser

3.8

Længde
7T 58M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

"Owning your mess and being vulnerable makes you an even stronger leader and Scott Miller shows you exactly how."—Dave Hollis, bestselling author of Get Out of Your Own Way

One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Featuring thirty chapters with challenges like "A Name is Not a Lead" and "Hire People Smarter Than You," Marketing Mess to Brand Success shares a career worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

Avoid marketing messes and square up to successes. A marketing crash course will not make you a marketing star. But having a better understanding of the role of marketing in business development and making sure you're focused and aligned with the right areas of an organization may. Each chapter inside Marketing Mess to Brand Success features true stories and relevant questions that challenge you to become a better marketing manager.

© 2021 Tantor Media (Lydbog): 9781705280942

Release date

Lydbog: 22. juni 2021

Andre kan også lide...

  1. The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us Joe Federer
  2. R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
  3. 22 Immutable Laws of Branding Al Ries
  4. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
  5. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  6. Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  7. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  8. Contagious: Why Things Catch On Jonah Berger
  9. The Catalyst: How to Change Anyone's Mind Jonah Berger
  10. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  11. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  12. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
  13. Good to Great Jim Collins
  14. Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit Jeff Shore
  15. The Secrets of Successful Selling Habits Zig Ziglar
  16. Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
  17. The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand Karen Tiber Leland
  18. The 22 Immutable Laws of Marketing Jack Trout
  19. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  20. Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business Kate Colbert
  21. How To Win Friends And Influence People Dale Carnegie
  22. The Magic of Thinking Big David Schwartz
  23. Unleashing the Idea Virus Seth Godin
  24. Noise Daniel Kahneman
  25. The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers Michael F. Schein
  26. Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits Claire Diaz-Ortiz
  27. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  28. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Marcus Sheridan
  29. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  30. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Ray Edwards
  31. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  32. Built to Last: Successful Habits of Visionary Companies Jim Collins
  33. The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Robert W. Bly
  34. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  35. The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media Matthew Sweezey
  36. The 22 Immutable Laws of Branding Al Ries
  37. Fill Your Funnel: Selling with Social Media Tom Hopkins
  38. Range: How Generalists Triumph in a Specialized World David Epstein
  39. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Jay Conrad Levinson
  40. The Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Jordan Belfort
  41. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  42. Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
  43. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  44. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  45. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Chris J. Snook

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis