Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One
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- 9 Bedømmelse
3.2
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- 3T 37M
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- Engelsk
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Økonomi & Business
It's not how good you are. It's how well you tell your story.
Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.
The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
© 2013 Ascent Audio (Lydbog): 9781469026909
Udgivelsesdato
Lydbog: 13. august 2013
Bøger, der ligner The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One
- Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer
- Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rohit Bhargava
- Marketing: A Love Story: How to Matter to Your Customers Bernadette Jiwa
- The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking Parker Lee, Matt Morasky, Marc Sniukas
- The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
- Growth IQ: Master the 10 Paths to Grow Your Business Tiffani Bova
- Extraordinary Influence: How Great Leaders Bring Out the Best in Others Dr. Tim Irwin
- Perfectly Confident: How to Calibrate Your Decisions Wisely Don A. Moore
- Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff Joel Peterson
- Choose Your Customer: How to Compete Against the Digital Giants and Thrive Jonathan L.S. Byrnes, John S. Wass
- Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience Micah Solomon
- The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions Noah Fleming
- How to Speak Human: A Practical Guide to Getting the Best from the Humans You Work With Dougal Jackson, Jennifer Jackson
- Changing the Game: The Playbook for Leading Business Transformation Graham Christie, Michael L. Vullings
- Decision Quality: Value Creation from Better Business Decisions Jennifer Meyer, Carl Spetzler, Hannah Winter
- Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit Jeff Shore
- Quantum Negotiation: The Art of Getting What You Need Stephan M. Mardyks, Joerg Schmitz, Karen S. Walch
- People Powered: How Communities Can Supercharge Your Business, Brand, and Teams Jono Bacon
- Being the Boss: The 3 Imperatives for Becoming a Great Leader Linda A. Hill, Kent Lineback
- The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey Curtis Morley
- The Business of We: The Proven Three-Step Process for Closing the Gap Between Us and Them in Your Workplace Laura Kriska
- Shaping the Game: The New Leader's Guide to Effective Negotiating Michael D. Watkins
- Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
- Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
- Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change Jeffrey L. Sampler
- Common Purpose: How Great Leaders Get Organizations to Achieve the Extraordinary Marshall Goldsmith, Joel Kurtzman
- Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy Michael Useem, Dennis Carey, Brian Dumaine, Rodney Zemmel
- Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
- Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls Patty Azzarello
- Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win Michael Canic
- Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
- Don't Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results Steve Herz
- What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics Melina Palmer
- From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation Vivek Wadhwa, Alex Salkever, Ismail Amla
- Exponential: Transform Your Brand by Empowering Instead of Interrupting Jeff Rosenblum
- Culture Wins: The Roadmap to an Irresistible Workplace William Vanderbloemen
- Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative Anthony Iannarino
- Loaded: Money, Psychology, and How to Get Ahead without Leaving Your Values Behind Sarah Newcomb
- Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility Colin Price, Sharon Toye
- Tech-Powered Sales: Achieve Superhuman Sales Skills Tony Hughes, Justin Michael
- The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace Tim Elmore
- Peak Performance Culture: The Five Metrics of Organizational Excellence Dave Mitchell
- The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services Markus Schmidt, Andreas Reiter, Karolin Frankenberger, Hannah Mayer
- The New Business of Consulting: The Basics and Beyond Elaine Biech
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