How To Win Friends And Influence People Dale Carnegie
Lyt når som helst, hvor som helst
Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
- Lyt og læs så meget du har lyst til
- Opdag et kæmpe bibliotek fyldt med fortællinger
- Eksklusive titler + Mofibo Originals
- Opsig når som helst
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One
- Af
- Med
- Forlag
- 9 Anmeldelser
3.2
- Længde
- 3T 37M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
It's not how good you are. It's how well you tell your story.
Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.
The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
© 2013 Ascent Audio (Lydbog): 9781469026909
Release date
Lydbog: 13. august 2013
Andre kan også lide...
- Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
- Contagious: Why Things Catch On Jonah Berger
- Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
- Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
- The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
- The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
- Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas Seth Godin
- Pre-Suasion: Channeling Attention for Change Robert Cialdini
- Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
Vælg dit abonnement
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Flex
For dig som vil prøve Mofibo.
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Den mest populære
Premium
For dig som lytter og læser ofte.
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
1 konto
Ubegrænset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /månedSprog og region
Dansk
Danmark
