Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business
- Forfatter
- Indlæser
- Forlag
- 11 Bedømmelse
3.5
- Længde
- 6T 31M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
The Secret to Taking Your Business from Mediocre to Meaningfully Different?
Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business.
© 2019 Ascent Audio (Lydbog): 9781469074511
Udgivelsesdato
Lydbog: 18. september 2019
Bøger, der ligner Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business
- Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Chris J. Snook, Travis Wright
- Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
- Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility Colin Price, Sharon Toye
- Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change Jeffrey L. Sampler
- Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
- Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
- Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff Joel Peterson
- The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits, Brant Cooper
- The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services Markus Schmidt, Andreas Reiter, Karolin Frankenberger, Hannah Mayer
- The New Business of Consulting: The Basics and Beyond Elaine Biech
- Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)! Scott Jeffrey Miller
- Leading Loyalty: Cracking the Code to Customer Devotion Leena Rinne, Sandy Rogers, Shawn Moon
- The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Bernadette Jiwa
- Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong Luis Perez-Breva
- The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking Parker Lee, Matt Morasky, Marc Sniukas
- Quantum Negotiation: The Art of Getting What You Need Stephan M. Mardyks, Joerg Schmitz, Karen S. Walch
- Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Steve Curtin
- The Project Manager's MBA: How to Translate Project Decisions into Business Success Dennis J. Cohen, Robert J. Graham
- The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
- Strategy Builder: How to Create and Communicate More Effective Strategies Duncan Angwin, Stephen Cummings
- The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption Barbara E. Kahn
- The MECE Muse: 100+ Selected Practices, Unwritten Rules, and Habits of Great Consultants Christie Lindor
- Decision Quality: Value Creation from Better Business Decisions Jennifer Meyer, Carl Spetzler, Hannah Winter
- What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise Peter Weill, Stephanie Woerner
- AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales Andrew Appel, A.K. Pradeep, Stan Sthanunathan
- The Revenue Acceleration Rules: Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies Kent McCormick, Shashi Upadhyay
- Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Kevin Lund
- The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want Diane Mulcahy
- Performance Management: Measure and Improve The Effectiveness of Your Employees
- Growth IQ: Master the 10 Paths to Grow Your Business Tiffani Bova
- Transform Customer Experience: How to achieve customer success and create exceptional CX Isabella Villani
- Extraordinary Influence: How Great Leaders Bring Out the Best in Others Dr. Tim Irwin
- How to Speak Human: A Practical Guide to Getting the Best from the Humans You Work With Dougal Jackson, Jennifer Jackson
- Changing the Game: The Playbook for Leading Business Transformation Graham Christie, Michael L. Vullings
- Financial Literacy for Managers: Finance and Accounting for Better Decision-Making Richard A. Lambert
- Investigative Selling System Omar Periu
- Leaders: The Strategies for Taking Charge Warren Bennis, Burt Nanus
- Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business Maria Aspan
- Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy Michael Useem, Dennis Carey, Brian Dumaine, Rodney Zemmel
- Climate Change: The Insights You Need from Harvard Business Review Harvard Business Review
- Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team Todd Davis, Victoria Roos Olsson, Scott Jeffrey Miller
- Artificial Intelligence for Marketing: Practical Applications Jim Sterne
- Creating Sales Stars: A Guide to Managing the Millennials on Your Team: HarperCollins Leadership Stephan Schiffman
- Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts David Mattson, Brian W. Sullivan
- The Referral Engine: Teaching Your Business to Market Itself John Jantsch
- How To Win Customers And Keep Them For Life: An Action-Ready Blueprint for Achieving the Winner's Edge! Michael Leboeuf
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