Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
Lyt når som helst, hvor som helst
Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
- Lyt og læs så meget du har lyst til
- Opdag et kæmpe bibliotek fyldt med fortællinger
- Eksklusive titler + Mofibo Originals
- Opsig når som helst
Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business
- Af
- Med
- Forlag
- 11 Bedømmelse
3.5
- Varighed
- 6T 31M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
The Secret to Taking Your Business from Mediocre to Meaningfully Different?
Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business.
© 2019 Ascent Audio (Lydbog): 9781469074511
Udgivelsesdato
Lydbog: 18. september 2019
Tags
Andre kan også lide...
- Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Chris J. Snook
- Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
- Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
- Quantum Negotiation: The Art of Getting What You Need Stephan M. Mardyks
- The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking Parker Lee
- The New Business of Consulting: The Basics and Beyond Elaine Biech
- The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Bernadette Jiwa
- AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales Andrew Appel
- Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Steve Curtin
- Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Heather Pemberton Levy
- Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change Jeffrey L. Sampler
- The Complete Negotiator: The Definitive Audio Handbook From the Father of Contemporary Negotiating Gerard Nierenberg
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition David Meerman Scott
- Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility Colin Price
- Growth IQ: Master the 10 Paths to Grow Your Business Tiffani Bova
- Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun
- How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher
- Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
- The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits
- Creating Sales Stars: A Guide to Managing the Millennials on Your Team: HarperCollins Leadership Stephan Schiffman
- Street Smarts: An All-Purpose Tool Kit for Entrepreneurs Bo Burlingham
- The Innovation Code: The Creative Power of Constructive Conflict Jeff DeGraff
- Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong Luis Perez-Breva
- Start Before You're Ready: The Young Entrepreneurs Guide to Extraordinary Success in Work and Life Mick Spencer
- Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rohit Bhargava
- Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (And How You Can Too) David Cancel
- Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight Puneet Sharma
- Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
- The Project Manager's MBA: How to Translate Project Decisions into Business Success Dennis J. Cohen
- Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Bernhard Schroeder
- Persuade: The 7 Empowering Laws of the SalesMaker Scott Hogle
- Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team Todd Davis
- Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Kevin Lund
- Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business Maria Aspan
- Culture Wins: The Roadmap to an Irresistible Workplace William Vanderbloemen
- Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Want Beverly Kaye
- Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters Lisa Bodell
- Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies and Win More Business: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business Adele Revella
- The Employee Experience: How to Attract Talent, Retain Top Performers and Drive Results: How to Attract Talent, Retain Top Performers, and Drive Results Tracy Maylett, EdD
- Leading Loyalty: Cracking the Code to Customer Devotion Leena Rinne
- Pivot: The Art and Science of Reinventing Your Career and Life Adam Markel
- Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
- Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer
- Do More Faster: TechStars Lessons to Accelerate Your Startup Brad Feld
- Fearless Innovation: Going Beyond the Buzzword to Continuously Drive Growth, Improve the Bottom Line, and Enact Change Alex Goryachev
- Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose Jean Case
- The Consultant's Quick Start Guide: An Action Plan for Your First Year in Business Elaine Biech
- Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
- High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce Micah Solomon
- Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar Allison Maslan
- The MECE Muse: 100+ Selected Practices, Unwritten Rules, and Habits of Great Consultants Christie Lindor
- Fill Your Funnel: Selling with Social Media Tom Hopkins
- Decision Making: 5 Steps to Better Results Harvard Business Review
- Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar: Think Like a Marketer - Sell Like a Superstar John Jantsch
- Digital @ Scale: The Playbook You Need to Transform Your Company Jurgen Meffert
- How to Speak Human: A Practical Guide to Getting the Best from the Humans You Work With Dougal Jackson
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business CC Chapman
- What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise Peter Weill
- Ninja Future: Secrets to Success in the New World of Innovation Gary Shapiro
- Leadership Hacks: Clever Shortcuts to Boost Your Impact and Results Scott Stein
- Your Next Move Michael D. Watkins
- Key Performance Indicators: Developing, Implementing, and Using Winning KPIs, 3rd Edition David Parmenter
- Chaotics: The Business of Managing and Marketing in The Age of Turbulence Philip Kotler
- Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Linda J. Popky
- The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Roland Smart
- The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business Neil Soni
- The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want Diane Mulcahy
- The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Robert W. Bly
- Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff Joel Peterson
- The Revenue Acceleration Rules: Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies Kent McCormick
- The Startup Checklist: 25 Steps to a Scalable, High-Growth Business David S. Rose
- Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye Michael R. LeGault
- Execution IS the Strategy: How Leaders Achieve Maximum Results in Minimum Time Laura Stack
- The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions Noah Fleming
- Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization Micah Solomon
- Strategy Builder: How to Create and Communicate More Effective Strategies Duncan Angwin
- Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits John Goodman
- Power Prospecting Strategies Omar Periu
- Unstoppable Teams: The Four Essential Actions of High-Performance Leadership Alden Mills
- Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Shane Snow
- Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back David Finkel
- Selling Technology the Sandler Way: Finding Technical Solutions that Win Long-Term Business Relationships Rich Chiarello
- People Powered: How Communities Can Supercharge Your Business, Brand, and Teams Jono Bacon
- Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale Max Altschuler
- Friction: Passion Brands in the Age of Disruption Jordan Berg
- Win with Advanced Business Analytics: Creating Business Value from Your Data Jean Paul Isson
- Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap Art Kleiner
- Connecting the Dots: Leadership Lessons in a Start-up World John Chambers
- Bedtime Stories for Managers: Farewell to Lofty Leadership. . . Welcome Engaging Management Henry Mintzberg
- The HP Way: How Bill Hewlett and I Built Our Company David Packard
- Disrupt Yourself: Putting the Power of Disruptive Innovation to Work Whitney Johnson
- Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy Michael Useem
- Win the Heart: How to Create a Culture of Full Engagement Mark Miller
- The Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others Jeffrey Gitomer
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Den mest populære
Premium
For dig som lytter og læser ofte.
129 kr. /måned
7 dage gratis
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
7 dage gratis
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem2 konti
179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
7 dage gratis
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Sprog og region
Dansk
Danmark
