Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The 22 Immutable Laws of Marketing

69 Anmeldelser

4.2

Længde
3T 6M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

© 2014 Harper Business (Lydbog): 9780062351401

Release date

Lydbog: 22. april 2014

Andre kan også lide...

  1. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  2. 22 Immutable Laws of Branding Al Ries
  3. The 22 Immutable Laws of Branding Al Ries
  4. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  5. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  6. Built to Last: Successful Habits of Visionary Companies Jim Collins
  7. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  8. The 22 Immutable Laws of Marketing Jack Trout
  9. The Catalyst: How to Change Anyone's Mind Jonah Berger
  10. Contagious: Why Things Catch On Jonah Berger
  11. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  12. Good to Great Jim Collins
  13. How To Win Friends And Influence People Dale Carnegie
  14. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  15. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  16. The Intelligent Investor Rev Ed. Benjamin Graham
  17. The 11 Immutable Laws of Internet Branding Al Ries
  18. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  19. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  20. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  21. Principles: Life and Work Ray Dalio
  22. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  23. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  24. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  25. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  26. Noise Daniel Kahneman
  27. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  28. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  29. The Secrets of Successful Selling Habits Zig Ziglar
  30. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  31. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
  32. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  33. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  34. Range: How Generalists Triumph in a Specialized World David Epstein
  35. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
  36. Focus: The Hidden Driver of Excellence Daniel Goleman
  37. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Russell Brunson
  38. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  39. Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Donald Miller
  40. The 7 Habits of Highly Effective People Stephen R. Covey
  41. The Intelligent Investor Benjamin Graham
  42. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  43. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  44. The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rob Fitzpatrick

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis