The 22 Immutable Laws of Branding Al Ries, Laura Ries
The 22 Immutable Laws of Marketing
- Af
- Med
- Forlag
- 72 Bedømmelse
4.2
- Længde
- 3T 6M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
© 2014 Harper Business (Lydbog): 9780062351401
Udgivelsesdato
Lydbog: 22. april 2014
Andre kan også lide...
- A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Mark Hunter, CSP
- 22 Immutable Laws of Branding Al Ries, Laura Ries
- How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Donald Miller
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim, Renée Mauborgne
- New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Mike Weinberg
- The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition Will Herman, Rajat Bhargava
- Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
- The Entrepreneur Roller Coaster: It’s Your Turn to #JoinTheRide Darren Hardy
- Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works Daniel Priestley
- Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller, Dr. J.J. Peterson
- Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal John Lowry
- Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition Matt Blumberg
- Positioning: The Battle For Your Mind Jack Trout, Al Reis
- Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success Gary Vaynerchuk
- Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares, Gabriele Weinberg
- The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
- The Only Sales Guide You'll Ever Need Anthony Iannarino
- The 21 Irrefutable Laws of Leadership 25th Anniversary: Follow Them and People Will Follow You John C. Maxwell
- The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
- Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike Weinberg
- Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
- The Great CEO Within: The Tactical Guide to Company Building Alex MacCaw, Misha Talavera, Matt Mochary
- Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Matt Higgins
- The Harvard Business Review Entrepreneur's Handbook: Everything You Need to Launch and Grow Your New Business Harvard Business Review
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Joseph Sugarman
- The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Bob Dorf, Steve Blank
- Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim, Reneé Mauborgne
- The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge
- Management Rev Ed Peter F. Drucker
- Free Prize Inside!: The Next Big Marketing Idea Seth Godin
- Exactly How to Sell: The Sales Guide for Non-Sales Professionals Phil M. Jones
- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed Tilman Fertitta
- The E-Myth Enterprise: How to Turn A Great Idea Into a Thriving Business Michael E. Gerber
- Five Stars: The Communication Secrets to Get From Good to Great Carmine Gallo
- HBR's 10 Must Reads on Entrepreneurship and Startups Reid Hoffman, Harvard Business Review, Steve Blank, Marc Andreessen, William A. Sahlman
- Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Jay Conrad Levinson
- Marketing 4.0: Moving from Traditional to Digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Gary Vaynerchuk
- The Bogleheads' Guide to Investing: Second Edition Michael LeBoeuf, Taylor Larimore, Mel Lindauer
- The 11 Immutable Laws of Internet Branding Al Ries, Laura Ries
- Yes!: 50 Scientifically Proven Ways to Be Persuasive Robert Cialdini, Noah J. Goldstein, Steve J. Martin
- From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (2nd Edition): How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition Jason Lemkin, Aaron Ross
- E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company Michael E. Gerber
- CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Drew Eric Whitman
- Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Dave Peterson, Christopher Lochhead, Kevin Maney, Play Bigger, LLC
- How to Master the Art of Selling Tom Hopkins
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Premium
For dig som lytter og læser ofte.
129 kr. /måned
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
1 konto
Ubegrænset timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem
2 konti179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Har du en rabatkode?
Indtast koden her
