Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Free Prize Inside!: The Next Big Marketing Idea

46 Anmeldelser

4

Længde
2T 58M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside.

You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.

© 2009 Ascent Audio (Lydbog): 9781596593909

Release date

Lydbog: 10. april 2009

Tags

    Andre kan også lide...

    1. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
    2. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
    3. 22 Immutable Laws of Branding Al Ries
    4. The 11 Immutable Laws of Internet Branding Al Ries
    5. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
    6. The Only Sales Guide You'll Ever Need Anthony Iannarino
    7. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
    8. The 22 Immutable Laws of Branding Al Ries
    9. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Joseph Sugarman
    10. Exactly How to Sell: The Sales Guide for Non-Sales Professionals Phil M. Jones
    11. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
    12. Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
    13. Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
    14. A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Mark Hunter, CSP
    15. Meatball Sundae: Is Your Marketing Out of Sync? Seth Godin
    16. The 22 Immutable Laws of Marketing Jack Trout
    17. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Mike Weinberg
    18. From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (2nd Edition): How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition Jason Lemkin
    19. Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike Weinberg
    20. Management Challenges for the 21St Century Peter F. Drucker
    21. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
    22. The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
    23. Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
    24. Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger
    25. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
    26. Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Bo Burlingham
    27. Yes!: 50 Scientifically Proven Ways to Be Persuasive Robert Cialdini
    28. The Go-Giver: A Little Story About a Powerful Business Idea John Mann
    29. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
    30. Management Rev Ed Peter F. Drucker
    31. Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works Daniel Priestley
    32. They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated Marcus Sheridan
    33. Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
    34. What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
    35. The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
    36. How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Donald Miller
    37. The Harvard Business Review Family Business Handbook: How to Build and Sustain a Successful, Enduring Enterprise Josh Baron
    38. No B.S. Guide to Successful Marketing Automation: The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in Marketing Dan S. Kennedy
    39. What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
    40. The E-Myth Enterprise Michael E. Gerber
    41. Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success Gary Vaynerchuk
    42. E-Myth Mastery Michael E. Gerber
    43. Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Start tilbuddet