Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Free Prize Inside!: The Next Big Marketing Idea

46 Anmeldelser

4

Længde
2T 58M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside.

You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.

© 2009 Ascent Audio (Lydbog): 9781596593909

Release date

Lydbog: 10. april 2009

Tags

    Andre kan også lide...

    1. Survival is not Enough: Zooming, Evolution, and the Future of Your Company Seth Godin
    2. Unleashing the Idea Virus Seth Godin
    3. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
    4. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
    5. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
    6. The Magic of Thinking Big David Schwartz
    7. Contagious: Why Things Catch On Jonah Berger
    8. 22 Immutable Laws of Branding Al Ries
    9. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
    10. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
    11. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Russell Brunson
    12. The Catalyst: How to Change Anyone's Mind Jonah Berger
    13. If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition Grant Cardone
    14. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
    15. The 22 Immutable Laws of Marketing Jack Trout
    16. How To Win Friends And Influence People Dale Carnegie
    17. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
    18. Blue Ocean Strategy W. Chan Kim
    19. The 7 Habits of Highly Effective People Stephen R. Covey
    20. No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy
    21. Good to Great Jim Collins
    22. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
    23. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
    24. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Gary Vaynerchuk
    25. The Intelligent Investor Benjamin Graham
    26. The Bed of Procrustes: Philosophical and Practical Aphorisms Nassim Nicholas Taleb
    27. The TenX Rule: The Only Difference Between Success and Failure Grant Cardone
    28. What the Most Successful People Do Before Breakfast Laura Vanderkam
    29. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
    30. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
    31. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
    32. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
    33. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
    34. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
    35. Noise Daniel Kahneman
    36. Built to Last: Successful Habits of Visionary Companies Jim Collins
    37. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
    38. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
    39. Pre-Suasion: Channeling Attention for Change Robert Cialdini
    40. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
    41. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
    42. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
    43. Principles: Life and Work Ray Dalio
    44. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
    45. Range: How Generalists Triumph in a Specialized World David Epstein
    46. Awaken the Giant Within Tony Robbins
    47. Unshakeable: Your Financial Freedom Playbook Tony Robbins

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Prøv gratis