Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

76 Anmeldelser

3.8

Længde
9T 47M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

The New York Times bestseller. #1 Wall Street Journal bestseller.

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

© 2017 Macmillan Digital Audio (Lydbog): 9781509863150

Release date

Lydbog: 21. september 2017

Andre kan også lide...

  1. 22 Immutable Laws of Branding Al Ries
  2. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  3. The Catalyst: How to Change Anyone's Mind Jonah Berger
  4. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  5. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  6. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  7. Contagious: Why Things Catch On Jonah Berger
  8. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  9. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  10. The Secrets of Successful Selling Habits Zig Ziglar
  11. The Magic of Thinking Big David Schwartz
  12. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  13. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  14. Noise Daniel Kahneman
  15. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  16. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  17. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
  18. Good to Great Jim Collins
  19. If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition Grant Cardone
  20. Built to Last: Successful Habits of Visionary Companies Jim Collins
  21. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  22. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  23. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  24. Range: How Generalists Triumph in a Specialized World David Epstein
  25. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  26. Success Habits: Proven Principles for Greater Wealth, Health, and Happiness Napoleon Hill
  27. The Thank You Economy Gary Vaynerchuk
  28. Pre-Suasion: Channeling Attention for Change Robert Cialdini
  29. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  30. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  31. HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann) Clayton M. Christensen
  32. The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
  33. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  34. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  35. How To Win Friends And Influence People Dale Carnegie
  36. The Compound Effect: Jumpstart Your Income, Your Life, Your Success Darren Hardy
  37. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  38. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Mark Manson
  39. Principles: Life and Work Ray Dalio
  40. Unshakeable: Your Financial Freedom Playbook Tony Robbins
  41. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  42. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  43. Awaken the Giant Within Tony Robbins

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis