Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Permission Marketing: Turning Strangers into Friends, and Friends into Customers

165 Anmeldelser

4

Serier

1 of 1

Længde
2T 1M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.

© 1999 Simon & Schuster Audio (Lydbog): 9780743519953

Release date

Lydbog: 1. august 1999

Andre kan også lide...

  1. Survival is not Enough: Zooming, Evolution, and the Future of Your Company Seth Godin
  2. Yes!: 50 Scientifically Proven Ways to Be Persuasive Robert Cialdini
  3. Unleashing the Idea Virus Seth Godin
  4. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  5. The 4 Disciplines of Execution: Achieving Your Wildly Important Goals Sean Covey
  6. Free Prize Inside!: The Next Big Marketing Idea Seth Godin
  7. The Thank You Economy Gary Vaynerchuk
  8. 22 Immutable Laws of Branding Al Ries
  9. Blue Ocean Strategy W. Chan Kim
  10. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  11. The 11 Immutable Laws of Internet Branding Al Ries
  12. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  13. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  14. The New One Minute Manager Ken Blanchard
  15. Getting to Yes: How to Negotiate Agreement Without Giving In Roger Fisher
  16. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  17. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  18. The Goal: A Process of Ongoing Improvement – 30th Aniversary Edition: A Process of Ongoing Improvement - 30th Aniversary Edition Jeff Cox
  19. Contagious: Why Things Catch On Jonah Berger
  20. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Braden Kowitz
  21. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  22. What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  23. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
  24. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Jay Conrad Levinson
  25. Bold: How to Go Big, Create Wealth and Impact the World Steven Kotler
  26. The Five Temptations of A CEO: A Leadership Fable Patrick M. Lencioni
  27. E-Myth Mastery Michael E. Gerber
  28. Great at Work: How Top Performers Do Less, Work Better, and Achieve More Morten T. Hansen
  29. How Will You Measure Your Life? Karen Dillon
  30. The Innovator's Solution: Creating and Sustaining Successful Growth Clayton Christensen
  31. Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  32. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  33. 48-Hour Start-up: From idea to launch in 1 weekend Fraser Doherty MBE
  34. Critical Chain: Project Management and the Theory of Constraints Eliyahu M. Goldratt
  35. How the Mighty Fall Jim Collins
  36. Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger
  37. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power Michael A. Cusumano
  38. Go-Givers Sell More John Mann
  39. The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal Tony Schwartz
  40. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  41. Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints Eliyahu M. Goldratt
  42. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  43. The Experience Economy, Updated Edition James H. Gilmore

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet