Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Pre-Suasion: Channeling Attention for Change

177 Anmeldelser

4.3

Længde
9T 24M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

© 2016 Simon & Schuster Audio (Lydbog): 9781508223207

Release date

Lydbog: 6. september 2016

Andre kan også lide...

  1. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  2. Yes!: 50 Scientifically Proven Ways to Be Persuasive Robert Cialdini
  3. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  4. Unleashing the Idea Virus Seth Godin
  5. Getting to Yes: How to Negotiate Agreement Without Giving In Roger Fisher
  6. Bold: How to Go Big, Create Wealth and Impact the World Steven Kotler
  7. Contagious: Why Things Catch On Jonah Berger
  8. The Predictably Irrational Dan Ariely
  9. The 4 Disciplines of Execution: Achieving Your Wildly Important Goals Sean Covey
  10. Survival is not Enough: Zooming, Evolution, and the Future of Your Company Seth Godin
  11. Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Bo Burlingham
  12. The New One Minute Manager Ken Blanchard
  13. How Will You Measure Your Life? Karen Dillon
  14. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Braden Kowitz
  15. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  16. Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work Steven Kotler
  17. Blue Ocean Strategy W. Chan Kim
  18. 22 Immutable Laws of Branding Al Ries
  19. What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  20. The Innovator's Solution: Creating and Sustaining Successful Growth Clayton Christensen
  21. Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger
  22. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  23. Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Liz Wiseman
  24. The Goal: A Process of Ongoing Improvement – 30th Aniversary Edition: A Process of Ongoing Improvement - 30th Aniversary Edition Jeff Cox
  25. The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives Steven Kotler
  26. The Catalyst: How to Change Anyone's Mind Jonah Berger
  27. The Power of Moments: Why Certain Experiences Have Extraordinary Impact Dan Heath
  28. The Thank You Economy Gary Vaynerchuk
  29. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rory Sutherland
  30. Upstream: The Quest to Solve Problems Before They Happen Dan Heath
  31. Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Chris Yeh
  32. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  33. Good Business: Leadership, Flow and the Making of Meaning Mihaly Csikszentmihalyi
  34. Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
  35. Principles: Life and Work Ray Dalio
  36. Competing Against Luck: The Story of Innovation and Customer Choice Karen Dillon
  37. Putting Stories to Work - Mastering Business Storytelling Shawn Callahan
  38. The Five Temptations of A CEO: A Leadership Fable Patrick M. Lencioni
  39. How the Mighty Fall Jim Collins
  40. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  41. Critical Chain: Project Management and the Theory of Constraints Eliyahu M. Goldratt

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet