Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Chris Yeh, Reid Hoffman
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
- Af
- Med
- Forlag
- 51 Bedømmelse
3.8
- Længde
- 9T 45M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
© 2012 Harper Business (Lydbog): 9780062262714
Udgivelsesdato
Lydbog: 11. december 2012
Andre kan også lide...
- How the Mighty Fall: And Why Some Companies Never Give In Jim Collins
- The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition Will Herman, Rajat Bhargava
- The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
- What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
- Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares, Gabriele Weinberg
- Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
- Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell
- Venture Deals, 4th Edition: Be Smarter than Your Lawyer and Venture Capitalist Brad Feld, Jason Mendelson
- Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company Andrew S. Grove
- Escaping the Build Trap: How Effective Product Management Creates Real Value Melissa Perri
- Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim, Reneé Mauborgne
- Competing Against Luck: The Story of Innovation and Customer Choice Karen Dillon, Clayton M. Christensen, David S. Duncan, Taddy Hall
- How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs Guy Raz
- The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
- Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins, Morten T. Hansen
- The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail Clayton M. Christensen
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim, Renée Mauborgne
- The Cold Start Problem: How to Start and Scale Network Effects Andrew Chen
- Bargaining with the Devil: When to Negotiate, When to Fight Robert Mnookin
- Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson
- Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr, Colin Bryar
- CEO Excellence: The Six Mindsets That Distinguish the Best Leaders from the Rest Scott Keller, Vikram Malhotra, Carolyn Dewar
- Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
- Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Dave Peterson, Christopher Lochhead, Kevin Maney, Play Bigger, LLC
- Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Liz Wiseman
- The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
- Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg, Eric Schmidt, Alan Eagle
- It's Not Luck: Marketing, Production, and the Theory of Constraints Eliyahu M. Goldratt
- The Goal: A Process of Ongoing Improvement – 30th Aniversary Edition: A Process of Ongoing Improvement - 30th Aniversary Edition Jeff Cox, Eliyahu M. Goldratt
- The Choice Eliyahu M. Goldratt, Efrat Goldratt-Ashlag
- Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints Eliyahu M. Goldratt
- The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer Jeffrey Liker
- Built to Last: Successful Habits of Visionary Companies Jim Collins
- How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers David M. Rubenstein
- Isn't it Obvious: Retailing and the Theory of Constraints Eliyahu M. Goldratt
- From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (2nd Edition): How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition Jason Lemkin, Aaron Ross
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
- The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
- The Catalyst: How to Change Anyone's Mind Jonah Berger
- The 22 Immutable Laws of Branding Al Ries, Laura Ries
- The Innovator's Solution: Creating and Sustaining Successful Growth Clayton Christensen, Michael E. Raynor
- Critical Chain: Project Management and the Theory of Constraints Eliyahu M. Goldratt
- Management Rev Ed Peter F. Drucker
- The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities Patrick M. Lencioni
- EMPOWERED: Ordinary People, Extraordinary Products Marty Cagan
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Premium
For dig som lytter og læser ofte.
129 kr. /måned
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
50% rabat i 3 måneder
1 konto
Ubegrænset timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem
2 konti179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Har du en rabatkode?
Indtast koden her
