Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Chris Yeh, Reid Hoffman
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
- Af
- Med
- Forlag
- 51 Bedømmelse
3.8
- Varighed
- 9T 45M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
© 2012 Harper Business (Lydbog): 9780062262714
Udgivelsesdato
Lydbog: 11. december 2012
Andre kan også lide...
- Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
- How the Mighty Fall: And Why Some Companies Never Give In Jim Collins
- What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
- Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell
- Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins, Morten T. Hansen
- Competing Against Luck: The Story of Innovation and Customer Choice Karen Dillon, Clayton M. Christensen, David S. Duncan, Taddy Hall
- The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
- The Cold Start Problem: How to Start and Scale Network Effects Andrew Chen
- Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
- The Catalyst: How to Change Anyone's Mind Jonah Berger
- Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead Tony Saldanha
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Braden Kowitz, Jake Knapp, John Zeratsky
- New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Mike Weinberg
- Principles for Dealing with the Changing World Order: Why Nations Succeed or Fail Ray Dalio
- Radical Product Thinking: The New Mindset for Innovating Smarter R. Dutt
- Alibaba: The House that Jack Ma Built Duncan Clark
- Contagious: Why Things Catch On Jonah Berger
- Getting to Yes: How to Negotiate Agreement Without Giving In Roger Fisher, William Ury
- Principles for Navigating Big Debt Crises Ray Dalio
- Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rory Sutherland
- Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Brian Dumaine
- The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty Karen Dillon, Clayton M. Christensen, Efosa Ojomo
- Upstream: The Quest to Solve Problems Before They Happen Dan Heath
- Hit Refresh: A Memoir by Microsoft’s CEO Satya Nadella
- Power: Why Some People Have It—and Others Don't Jeffrey Pfeffer
- Invention: A Life James Dyson
- It Doesn't Have to Be Crazy at Work David Heinemeier Hansson, Jason Fried
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Premium
For dig som lytter og læser ofte.
129 kr. /måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem2 konti
179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Har du en rabatkode?
Indtast koden her
