Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
It's Not Luck: Marketing, Production, and the Theory of Constraints
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Økonomi & Business
Using the unique business-novel format, It’s Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.
With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.
© 2014 HighBridge Audio (Lydbog): 9781622313983
Udgivelsesdato
Lydbog: 18. marts 2014
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