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Cover for Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

53 Bedømmelse

3.9

Længde
7T 31M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

© 2006 HighBridge Audio (Lydbog): 9781598871050

Udgivelsesdato

Lydbog: 24. juli 2006

Bøger, der ligner Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

  1. Permission Marketing: Turning Strangers into Friends, and Friends into  Customers
    Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  2. Free Prize Inside!: The Next Big Marketing Idea
    Free Prize Inside!: The Next Big Marketing Idea Seth Godin
  3. Unleashing the Idea Virus
    Unleashing the Idea Virus Seth Godin
  4. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  5. The Thank You Economy
    The Thank You Economy Gary Vaynerchuk
  6. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
    Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim, Reneé Mauborgne
  7. 22 Immutable Laws of Branding
    22 Immutable Laws of Branding Al Ries, Laura Ries
  8. Marketing 4.0: Moving from Traditional to Digital
    Marketing 4.0: Moving from Traditional to Digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
  9. Survival is not Enough: Zooming, Evolution, and the Future of Your Company
    Survival is not Enough: Zooming, Evolution, and the Future of Your Company Seth Godin
  10. Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
    Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Bo Burlingham
  11. Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive Robert Cialdini, Noah J. Goldstein, Steve J. Martin
  12. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance
    The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  13. How Will You Measure Your Life?
    How Will You Measure Your Life? Karen Dillon, James Allworth, Clayton M. Christensen
  14. Five Stars: The Communication Secrets to Get From Good to Great
    Five Stars: The Communication Secrets to Get From Good to Great Carmine Gallo
  15. Bold: How to Go Big, Create Wealth and Impact the World
    Bold: How to Go Big, Create Wealth and Impact the World Steven Kotler, Peter H. Diamandis
  16. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
    #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  17. Getting to Yes with Yourself: And Other Worthy Opponents
    Getting to Yes with Yourself: And Other Worthy Opponents William Ury
  18. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
    Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller, Dr. J.J. Peterson
  19. Pre-Suasion: Channeling Attention for Change
    Pre-Suasion: Channeling Attention for Change Robert Cialdini
  20. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
    Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
  21. What You Do Is Who You Are: How to Create Your Business Culture
    What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  22. 48-Hour Start-up: From idea to launch in 1 weekend
    48-Hour Start-up: From idea to launch in 1 weekend Fraser Doherty MBE
  23. Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
    Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success Gary Vaynerchuk
  24. The New One Minute Manager
    The New One Minute Manager Ken Blanchard, Spencer Johnson
  25. The Entrepreneur Roller Coaster: It’s Your Turn to #JoinTheRide
    The Entrepreneur Roller Coaster: It’s Your Turn to #JoinTheRide Darren Hardy
  26. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
    Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins, Morten T. Hansen
  27. The Effective Executive: The Definitive Guide to Getting the Right Things Done
    The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  28. The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal
    The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal Tony Schwartz, Jim Loehr
  29. HBR's 10 Must Reads on Managing Risk
    HBR's 10 Must Reads on Managing Risk Harvard Business Review
  30. Traction: How Any Startup Can Achieve Explosive Customer Growth
    Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares, Gabriele Weinberg
  31. The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
    The 4 Disciplines of Execution: Achieving Your Wildly Important Goals Sean Covey, Jim Huling, Chris McChesney
  32. Good Business: Leadership, Flow and the Making of Meaning
    Good Business: Leadership, Flow and the Making of Meaning Mihaly Csikszentmihalyi
  33. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job
    Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  34. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
    Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg, Eric Schmidt, Alan Eagle
  35. Go-Givers Sell More
    Go-Givers Sell More John Mann, Bob Burg
  36. The Bezos Blueprint: Communication Secrets that Power Amazon's Success
    The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
  37. The Real-Life MBA: The no-nonsense guide to winning the game, building a team and growing your career
    The Real-Life MBA: The no-nonsense guide to winning the game, building a team and growing your career Jack Welch, Suzy Welch
  38. The 11 Immutable Laws of Internet Branding
    The 11 Immutable Laws of Internet Branding Al Ries, Laura Ries
  39. Turning the Flywheel: A Monograph to Accompany Good to Great
    Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  40. Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints
    Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints Eliyahu M. Goldratt
  41. Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
    Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Donald Miller
  42. E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company
    E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company Michael E. Gerber

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