Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036
Cover for Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0: Moving from Traditional to Digital

176 Bedømmelse

4.1

Varighed
4T 48M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

© 2019 Ascent Audio (Lydbog): 9781469075037

Udgivelsesdato

Lydbog: 28. maj 2019

Andre kan også lide...

  1. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
    Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  2. 22 Immutable Laws of Branding
    22 Immutable Laws of Branding Al Ries
  3. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  4. Free Prize Inside!: The Next Big Marketing Idea
    Free Prize Inside!: The Next Big Marketing Idea Seth Godin
  5. Traction: How Any Startup Can Achieve Explosive Customer Growth
    Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  6. What You Do Is Who You Are: How to Create Your Business Culture
    What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  7. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
    Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  8. How the Mighty Fall
    How the Mighty Fall Jim Collins
  9. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
    The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
  10. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
    Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  11. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
    Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  12. The 22 Immutable Laws of Branding
    The 22 Immutable Laws of Branding Al Ries
  13. From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (2nd Edition): How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition
    From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (2nd Edition): How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition Jason Lemkin
  14. Turning the Flywheel: A Monograph to Accompany Good to Great
    Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  15. The Goal: A Process of Ongoing Improvement – 30th Aniversary Edition: A Process of Ongoing Improvement - 30th Aniversary Edition
    The Goal: A Process of Ongoing Improvement – 30th Aniversary Edition: A Process of Ongoing Improvement - 30th Aniversary Edition Jeff Cox
  16. The Effective Executive: The Definitive Guide to Getting the Right Things Done
    The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  17. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job
    Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  18. The Only Sales Guide You'll Ever Need
    The Only Sales Guide You'll Ever Need Anthony Iannarino
  19. A Mind for Sales: Daily Habits and Practical Strategies for Sales Success
    A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Mark Hunter, CSP
  20. HBR's 10 Must Reads for Mid-Level Managers (with bonus article "Managers Can't Do It All" by Diane Gherson and Lynda Gratton)
    HBR's 10 Must Reads for Mid-Level Managers (with bonus article "Managers Can't Do It All" by Diane Gherson and Lynda Gratton) Harvard Business Review
  21. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
    Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  22. The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management
    The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
  23. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
    New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Mike Weinberg
  24. Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
    Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Chris Yeh
  25. The E-Myth Revisited: Why Most Small Businesses Don't Work and
    The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  26. The Catalyst: How to Change Anyone's Mind
    The Catalyst: How to Change Anyone's Mind Jonah Berger
  27. Harvard Business Review Project Management Handbook: How to Launch, Lead, and Sponsor Successful Projects
    Harvard Business Review Project Management Handbook: How to Launch, Lead, and Sponsor Successful Projects Antonio Nieto-Rodriguez
  28. The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter
    The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter Michael D. Watkins
  29. Brand Now: How to Stand Out in a Crowded, Distracted World
    Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  30. The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You
    The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rob Fitzpatrick
  31. Critical Chain: Project Management and the Theory of Constraints
    Critical Chain: Project Management and the Theory of Constraints Eliyahu M. Goldratt
  32. Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
    Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike Weinberg
  33. HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company
    HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company Richard S. Ruback
  34. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  35. Doing Agile Right: Transformation Without Chaos
    Doing Agile Right: Transformation Without Chaos Darrell K. Rigby
  36. Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle)
    Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
  37. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
    The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Joseph Sugarman
  38. Built to Last: Successful Habits of Visionary Companies
    Built to Last: Successful Habits of Visionary Companies Jim Collins
  39. Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No
    Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
  40. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
    Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Gary Vaynerchuk
  41. Nine Lies about Work: A Freethinking Leader's Guide to the Real World
    Nine Lies about Work: A Freethinking Leader's Guide to the Real World Marcus Buckingham
  42. Differentiate or Die: Survival in Our Era of Killer Competition
    Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
  43. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
    Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  44. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
    Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis