Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Unleashing the Idea Virus

71 Anmeldelser

4

Længde
2T 7M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

© 2001 Simon & Schuster Audio (Lydbog): 9780743561181

Release date

Lydbog: 1. marts 2001

Andre kan også lide...

  1. Survival is not Enough: Zooming, Evolution, and the Future of Your Company Seth Godin
  2. The 11 Immutable Laws of Internet Branding Al Ries
  3. The 4 Disciplines of Execution: Achieving Your Wildly Important Goals Sean Covey
  4. Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas Seth Godin
  5. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  6. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  7. The Thank You Economy Gary Vaynerchuk
  8. 22 Immutable Laws of Branding Al Ries
  9. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Jay Conrad Levinson
  10. E-Myth Mastery Michael E. Gerber
  11. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  12. Good Business: Leadership, Flow and the Making of Meaning Mihaly Csikszentmihalyi
  13. Go-Givers Sell More John Mann
  14. Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  15. The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You Shane Snow
  16. 48-Hour Start-up: From idea to launch in 1 weekend Fraser Doherty MBE
  17. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  18. The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career Jack Welch
  19. Bold: How to Go Big, Create Wealth and Impact the World Steven Kotler
  20. Exactly How to Sell: The Sales Guide for Non-Sales Professionals Phil M. Jones
  21. Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger
  22. Pre-Suasion: Channeling Attention for Change Robert Cialdini
  23. The E-Myth Enterprise Michael E. Gerber
  24. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  25. Platform: Get Noticed in a Noisy World Michael Hyatt
  26. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  27. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Shane Snow
  28. The Secrets of Closing the Sale Zig Ziglar
  29. The Five Temptations of A CEO: A Leadership Fable Patrick M. Lencioni
  30. What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  31. Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
  32. It's Not Luck: Marketing, Production, and the Theory of Constraints Eliyahu M. Goldratt
  33. The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs Amy Wilkinson
  34. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
  35. Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance Marcus Buckingham
  36. Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization John King
  37. Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Liz Wiseman
  38. Inside the Tornado Geoffrey A. Moore
  39. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  40. The New One Minute Manager Ken Blanchard
  41. Critical Chain: Project Management and the Theory of Constraints Eliyahu M. Goldratt
  42. Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work Steven Kotler
  43. High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results Mark Hunter
  44. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet