Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036
Cover for Unleashing the Idea Virus

Unleashing the Idea Virus

71 Bedømmelse

4

Varighed
2T 7M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

© 2001 Simon & Schuster Audio (Lydbog): 9780743561181

Udgivelsesdato

Lydbog: 1. marts 2001

Andre kan også lide...

  1. Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
    Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas Seth Godin
  2. Survival is not Enough: Zooming, Evolution, and the Future of Your Company
    Survival is not Enough: Zooming, Evolution, and the Future of Your Company Seth Godin
  3. The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
    The 4 Disciplines of Execution: Achieving Your Wildly Important Goals Sean Covey
  4. The 11 Immutable Laws of Internet Branding
    The 11 Immutable Laws of Internet Branding Al Ries
  5. Permission Marketing: Turning Strangers into Friends, and Friends into  Customers
    Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  6. Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive Robert Cialdini
  7. The Thank You Economy
    The Thank You Economy Gary Vaynerchuk
  8. Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
    Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Bo Burlingham
  9. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
    Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Jay Conrad Levinson
  10. Management Challenges for the 21St Century
    Management Challenges for the 21St Century Peter F. Drucker
  11. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
    #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  12. Good Business: Leadership, Flow and the Making of Meaning
    Good Business: Leadership, Flow and the Making of Meaning Mihaly Csikszentmihalyi
  13. Go-Givers Sell More
    Go-Givers Sell More John Mann
  14. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  15. Brand Now: How to Stand Out in a Crowded, Distracted World
    Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  16. The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career
    The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career Jack Welch
  17. 48-Hour Start-up: From idea to launch in 1 weekend
    48-Hour Start-up: From idea to launch in 1 weekend Fraser Doherty MBE
  18. Flawless Consulting: A Guide to Getting Your Expertise Used, Third Edition
    Flawless Consulting: A Guide to Getting Your Expertise Used, Third Edition Peter Block
  19. Invisible Influence: The Hidden Forces that Shape Behavior
    Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger
  20. Bold: How to Go Big, Create Wealth and Impact the World
    Bold: How to Go Big, Create Wealth and Impact the World Steven Kotler
  21. Exactly How to Sell: The Sales Guide for Non-Sales Professionals
    Exactly How to Sell: The Sales Guide for Non-Sales Professionals Phil M. Jones
  22. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success
    Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Shane Snow
  23. Marketing 4.0: Moving from Traditional to Digital
    Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  24. It's Not Luck: Marketing, Production, and the Theory of Constraints
    It's Not Luck: Marketing, Production, and the Theory of Constraints Eliyahu M. Goldratt
  25. Platform: Get Noticed in a Noisy World
    Platform: Get Noticed in a Noisy World Michael Hyatt
  26. Pre-Suasion: Channeling Attention for Change
    Pre-Suasion: Channeling Attention for Change Robert Cialdini
  27. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  28. Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance
    Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance Marcus Buckingham
  29. Differentiate or Die: Survival in Our Era of Killer Competition
    Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
  30. The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs
    The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs Amy Wilkinson
  31. Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization
    Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization John King
  32. The Secrets of Closing the Sale
    The Secrets of Closing the Sale Zig Ziglar
  33. What You Do Is Who You Are: How to Create Your Business Culture
    What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  34. Traction: How Any Startup Can Achieve Explosive Customer Growth
    Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  35. The Five Temptations of A CEO: A Leadership Fable
    The Five Temptations of A CEO: A Leadership Fable Patrick M. Lencioni
  36. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
    Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
  37. The Experience Economy, Updated Edition
    The Experience Economy, Updated Edition James H. Gilmore
  38. Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation
    Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation Mike Schultz
  39. Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter
    Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Liz Wiseman
  40. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
    The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power Michael A. Cusumano
  41. Critical Chain: Project Management and the Theory of Constraints
    Critical Chain: Project Management and the Theory of Constraints Eliyahu M. Goldratt
  42. Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
    Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom Porter Erisman

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis