Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas Seth Godin
Lyt når som helst, hvor som helst
Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
- Lyt og læs så meget du har lyst til
- Opdag et kæmpe bibliotek fyldt med fortællinger
- Eksklusive titler + Mofibo Originals
- Opsig når som helst
Unleashing the Idea Virus
- Af
- Med
- Forlag
- 71 Bedømmelse
4
- Varighed
- 2T 7M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
© 2001 Simon & Schuster Audio (Lydbog): 9780743561181
Udgivelsesdato
Lydbog: 1. marts 2001
Andre kan også lide...
- Survival is not Enough: Zooming, Evolution, and the Future of Your Company Seth Godin
- The 4 Disciplines of Execution: Achieving Your Wildly Important Goals Sean Covey
- The 11 Immutable Laws of Internet Branding Al Ries
- Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
- Yes!: 50 Scientifically Proven Ways to Be Persuasive Robert Cialdini
- The Thank You Economy Gary Vaynerchuk
- Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Bo Burlingham
- Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Jay Conrad Levinson
- Management Challenges for the 21St Century Peter F. Drucker
- #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
- Good Business: Leadership, Flow and the Making of Meaning Mihaly Csikszentmihalyi
- Go-Givers Sell More John Mann
- Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
- Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
- The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career Jack Welch
- 48-Hour Start-up: From idea to launch in 1 weekend Fraser Doherty MBE
- Flawless Consulting: A Guide to Getting Your Expertise Used, Third Edition Peter Block
- Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger
- Bold: How to Go Big, Create Wealth and Impact the World Steven Kotler
- Exactly How to Sell: The Sales Guide for Non-Sales Professionals Phil M. Jones
- Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Shane Snow
- Marketing 4.0: Moving from Traditional to Digital Philip Kotler
- It's Not Luck: Marketing, Production, and the Theory of Constraints Eliyahu M. Goldratt
- Platform: Get Noticed in a Noisy World Michael Hyatt
- Pre-Suasion: Channeling Attention for Change Robert Cialdini
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
- Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance Marcus Buckingham
- Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
- The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs Amy Wilkinson
- Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization John King
- The Secrets of Closing the Sale Zig Ziglar
- What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
- Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
- The Five Temptations of A CEO: A Leadership Fable Patrick M. Lencioni
- Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
- The Experience Economy, Updated Edition James H. Gilmore
- Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation Mike Schultz
- Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Liz Wiseman
- The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power Michael A. Cusumano
- Critical Chain: Project Management and the Theory of Constraints Eliyahu M. Goldratt
- Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom Porter Erisman
Vælg dit abonnement
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Den mest populære
Premium
For dig som lytter og læser ofte.
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
1 konto
Ubegrænset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /månedFlex
For dig som vil prøve Mofibo.
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Sprog og region
Dansk
Danmark
