Beyond Advertising: Creating Value Through All Customer Touchpoints Catharine Findiesen Hays, Yoram (Jerry) Wind
The Art of Lean: Production Systems and Marketing Strategies in the Modern Era
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Økonomi & Business
‘The Art of Lean: Production Systems and Marketing Strategies in the Modern Era’ explores a range of production and operations management systems, including the Toyota Production System, The Speedy System, The Henry Ford Assembly Line, and Zara Just In Time, as well as the marketing and branding strategies of The Golden Circle and the Mad Men scene "Lucky Strike - It's toasted".
By examining the use of Kanban at McDonald's and Disney World, the book demonstrates how these production systems can be applied in a variety of industries. Through this comprehensive exploration, readers will gain a deeper understanding of the principles and practices that underlie successful production and marketing strategies.
© 2023 Julian Cambridge (Lydbog): 9798368948447
Udgivelsesdato
Lydbog: 1. maj 2023
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