Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World John Doorley
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Beyond Advertising: Creating Value Through All Customer Touchpoints
- 4 Bedømmelse
4.3
- Varighed
- 8T 40M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.
This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touch points Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points
© 2017 Ascent Audio (Lydbog): 9781469066875
Udgivelsesdato
Lydbog: 1. maj 2017
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