Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World John Doorley, Fraser P. Seitel
Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers
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- 7T 52M
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- Engelsk
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Økonomi & Business
How do rainmakers consistently and continuously sell their ideas and grow their client base? They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking.
In Selling Your Expertise, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority.
Whether you're a national practice partner at a Big Four consulting firm or an independent attorney just starting out, this book equips you with the knowledge you need to:
● Develop a client-focused mindset to build a thriving book of business
● Use effective strategies to find your ideal prospects and turn them into long-term clients
● Apply tactics to build a trusted reputation, sharpen communication skills, manage the challenges of not having enough time to sell, and push beyond obstacles
The perfect book for consultants, investment bankers, lawyers, research analysts, and accountants, Selling Your Expertise is an invaluable resource for any professional who makes a living by selling solutions to their clients' most pressing needs.
© 2022 Ascent Audio (Lydbog): 9781663718785
Udgivelsesdato
Lydbog: 17. maj 2022
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