Lige nu: Frit valg 89 kr./md. Udforsk over 600.000 e- og lydbøger og Mofibo Originals. Opsig når som helst.
Prøv gratis3.7
Økonomi & Business
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It’s really not our fault. We weren’t taught how to sell, plus we’ve been sold before, leaving us with a bitter taste.
Here’s the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.
Bob Moesta, lifelong innovator and co-architect of the “Jobs to be Done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives—demand-side sales.
Now, in Demand-Side Sales 101, you’ll learn to really see what your customers see, hear what they hear, and understand what they mean. You’ll not only be a more effective and innovative salesperson—you’ll want to help people make progress.
© 2020 Lioncrest Publishing - Bob Moesta (Lydbog): 9781544514703
Release date
Lydbog: 10. oktober 2020
3.7
Økonomi & Business
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It’s really not our fault. We weren’t taught how to sell, plus we’ve been sold before, leaving us with a bitter taste.
Here’s the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.
Bob Moesta, lifelong innovator and co-architect of the “Jobs to be Done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives—demand-side sales.
Now, in Demand-Side Sales 101, you’ll learn to really see what your customers see, hear what they hear, and understand what they mean. You’ll not only be a more effective and innovative salesperson—you’ll want to help people make progress.
© 2020 Lioncrest Publishing - Bob Moesta (Lydbog): 9781544514703
Release date
Lydbog: 10. oktober 2020
Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
Samlet bedømmelse baseret på 6 bedømmelser
Informativ
Klog
Inspirerende
Download appen for at deltage i samtalen og tilføje anmeldelser.
Dansk
Danmark