HBR's 10 Must Reads on Sales
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Økonomi & Business
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
© 2020 Ascent Audio (Lydbog): 9781469078656
Udgivelsesdato
Lydbog: 21. januar 2020
Bøger, der ligner HBR's 10 Must Reads on Sales
- HBR Guide to Setting Your Strategy Harvard Business Review
- HBR's 10 Must Reads on Nonprofits and the Social Sectors (featuring "What Business Can Learn from Nonprofits" by Peter F. Drucker) Muhammad Yunus, Harvard Business Review, Arthur C. Brooks, Peter F. Drucker, Sheryl K. Sandberg
- Monopolies and Tech Giants: The Insights You Need from Harvard Business Review Harvard Business Review
- The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
- Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders Frances Hesselbein, Peter F. Drucker, Joan Snyder Kuhl
- Management Challenges for the 21St Century Peter F. Drucker
- HBR's 10 Must Reads on Entrepreneurship and Startups Reid Hoffman, Harvard Business Review, Steve Blank, Marc Andreessen, William A. Sahlman
- HBR's 10 Must Reads on Business Model Innovation Clayton M. Christensen, Mark W. Johnson, Harvard Business Review, Rita Gunther McGrath, Steve Blank
- HBR's 10 Must Reads on High Performance (with bonus article "The Right Way to Form New Habits” An interview with James Clear) Harvard Business Review
- The Harvard Business Review Leader's Handbook : Make an Impact, Inspire Your Organization and Get to the Next Level: Make an Impact, Inspire Your Organization, and Get to the Next Level Brook Manville, Ron Ashkenas
- R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench, Greg Creed
- INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
- The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
- Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
- The Peter F. Drucker Reader: Selected Articles from the Father of Modern Management Thinking Harvard Business Review, Peter F. Drucker
- Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap Art Kleiner, Cesare R. Mainardi, Paul Leinwand
- The 11 Immutable Laws of Internet Branding Al Ries, Laura Ries
- Driving Digital Strategy: A Guide to Reimagining Your Business Sunil Gupta
- Management Rev Ed Peter F. Drucker
- Harvard Business Review Manager's Handbook: The 17 Skills Leaders Need to Stand Out Harvard Business Review
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