Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business Arvid Kahl
Lyt når som helst, hvor som helst
Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
- Lyt og læs så meget du har lyst til
- Opdag et kæmpe bibliotek fyldt med fortællinger
- Eksklusive titler + Mofibo Originals
- Opsig når som helst
Decoded: The Science Behind Why We Buy (2nd Edition)
- Af
- Med
- Forlag
- Varighed
- 9T 52M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioral knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviors for more effective brand management, from strategy to implementation to new product development.
You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.
© 2022 Ascent Audio (Lydbog): 9781663718327
Udgivelsesdato
Lydbog: 15. november 2022
Tags
Andre kan også lide...
- HBR Guide to AI Basics for Managers Harvard Business Review
- How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It Kim Hvidkjaer
- Startup Communities: Building an Entrepreneurial Ecosystem in Your City, 2nd edition Brad Feld
- What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
- The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition Alan Weiss
- People Buy You: The Real Secret to what Matters Most in Business Jeb Blount
- The Unsold Mindset: Redefining What It Means to Sell Garrett Brown
- Lateral Leadership: A Practical Guide for Agile Product Managers Tim Herbig
- The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand Karen Tiber Leland
- Running Lean: Iterate from Plan A to a Plan That Works, 3rd Edition Ash Maurya
- HBR Daily Leader: Everyday Wisdom for Exceptional Leadership Harvard Business Review
- Startup Success: Funding the Early Stages of Your Venture Gordon Daugherty
- The Harvard Business Review Leader's Handbook : Make an Impact, Inspire Your Organization and Get to the Next Level: Make an Impact, Inspire Your Organization, and Get to the Next Level Brook Manville
- The Future of Competititve Strategy Mohan Subramaniam
- Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach Martin Reeves
- Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams Martin Eriksson
- The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
- SYSTEMology: Create time, reduce errors and scale your profits with proven business systems David Jenyns
- The Leap to Leader: How Ambitious Managers Make the Jump to Leadership Adam Bryant
- Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage Christian Terwiesch
- Mental Models In A Nutshell: Practical Thinking Frameworks To Amplify Your Decision Making And Simplify Your Life Thinknetic
- Strong Product People: A Complete Guide to Developing Great Product Managers Petra Wille
- Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Roger Dooley
- HBR's 10 Must Reads on Strategy for Healthcare: (featuring articles by Michael E. Porter and Thomas H. Lee, MD) W. Chan Kim
- Stories Sell: Storyworthy Strategies to Grow Your Business and Brand Matthew Dicks
- Negotiation: Harvard Business Essentials Harvard Business Review
- Pitch Perfect: How to Say It Right the First Time, Every Time Bill McGowan
- Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty Bruce McCarthy
- Good Power: Leading Positive Change in Our Lives, Work, and World Ginni Rometty
- Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership Andrew Liveris
- Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term David M. Cote
- Zero to IPO: Over $1 Trillion of Actionable Advice from the World's Most Successful Entrepreneurs Frederic Kerrest
- Strategy Maps: Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan
- The Customer Success Economy: Why Every Aspect Of Your Business Model Needs A Paradigm Shift Nick Mehta
- Reinvent Your Business Model: How to Seize the White Space for Transformative Growth Mark W. Johnson
- The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services Markus Schmidt
- Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers Jeb Blount
- The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top John Warrillow
- Straight Talk for Startups: 100 Insider Rules for Beating the Odds--From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity Randy Komisar
- Rookie Smarts: Why Learning Beats Knowing in the New Game of Work Liz Wiseman
- Value-Based Fees: How to Charge What You're Worth and Get What You Charge (3rd Edition) Alan Weiss
- Consulting Essentials: The Art and Science of People, Facts, and Frameworks Jeff Kavanaugh
- Simplify: How the Best Businesses in the World Succeed Richard Koch
- Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times Jeb Blount
- HBR's 10 Must Reads 2022: The Definitive Management Ideas of the Year from Harvard Business Review Harvard Business Review
- INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
- Leadership BS: Fixing Workplaces and Careers One Truth at a Time Jeffrey Pfeffer
- Sales Pitch: How to Craft a Story to Stand Out and Win April Dunford
- The Clayton M. Christensen Reader Clayton M. Christensen
- Shaping the Game: The New Leader's Guide to Effective Negotiating Michael D. Watkins
- Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs W. Chan Kim
- No: The only negotiating system you need for work and home Jim Camp
- The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives Michael S. Deimler
- When More Is Not Better: Overcoming America's Obsession with Economic Efficiency Roger L. Martin
- Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works, 3rd Edition Daniel Priestley
- Positioning: The Battle For Your Mind Jack Trout
- The Innovator's Solution, with a New Foreword: Creating and Sustaining Successful Growth Clayton M. Christensen
- The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey Curtis Morley
- The Startup Community Way: Evolving an Entrepreneurial Ecosystem Brad Feld
- The Six Disciplines of Strategic Thinking: Leading Your Organization into the Future Michael D. Watkins
- Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
- Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition Lee B. Salz
- Trust and Inspire Stephen M.R. Covey
- The Effective Hiring Manager Mark Horstman
- Remote Work Revolution: Succeeding from Anywhere Tsedal Neeley
- The Future of Work: The Insights You Need from Harvard Business Review Harvard Business Review
- Step Up: Lead in Six Moments that Matter Marshall Goldsmith
- Move Fast & Fix Things: The Trusted Leader's Guide to Solving Hard Problems Anne Morriss
- What CEOs Need To Know About Design: A business leader's guide to working with designers Audrey Crane
- Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed! Colin C. Campbell
- Lean UX: Designing Great Products with Agile Teams 3E Jeff Gothelf
- Scaling Done Right: How to Achieve Business Agility with Scrum@Scale and Make the Competition Irrelevant Gereon Hermkes
- Master Your Next Move: The Essential Companion to "The First 90 Days" Michael D. Watkins
- User Story Mapping: Discover the Whole Story, Build the Right Product Jeff Patton
- The Root Cause: Rethink Your Approach to Solving Stubborn Enterprise-Wide Problems Hans Norden
- The Synergy Solution: How Companies Win the Mergers and Acquisitions Game Jeff Weirens
- How To: GPT-4 for Financial Freedom: The Entrepreneur's Guide to Thriving in the AI Era Ben Jakobsen
- Inclusion Harvard Business Review
- Uptime: A Practical Guide to Personal Productivity and Wellbeing Laura Mae Martin
- Marketing: A Love Story: How to Matter to Your Customers Bernadette Jiwa
- Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table Leigh Thompson
- The First-Time Manager Jim McCormick
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Den mest populære
Premium
For dig som lytter og læser ofte.
129 kr. /måned
7 dage gratis
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
7 dage gratis
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem2 konti
179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
7 dage gratis
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Sprog og region
Dansk
Danmark
