Strategic Analytics: The Insights You Need from Harvard Business Review Harvard Business Review
Customer Data and Privacy: The Insights You Need from Harvard Business Review
- 8 Bedømmelse
4.1
- Serier
1 af 25
- Længde
- 2T 56M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
Is it possible to take advantage of the benefits of data collection—and mitigate risks—for both companies and customers?
Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click "I accept"?) Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use. In today's digital surveillance economy, there are no clear-cut best practices or guidelines. Gathering and using information can help customers—we see that in personalization and autofill of online forms. But companies must act in the best interest of their customers and treat the sensitive information users give them with the ethical care of doctors, lawyers, and financial advisers. The challenges of operating in a digital ecosystem aren't going away. Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.
© 2020 Ascent Audio (Lydbog): 9781469083254
Udgivelsesdato
Lydbog: 22. september 2020
Andre kan også lide...
- Stats and Curiosities: From Harvard Business Review Harvard Business Review
- Chaotics: The Business of Managing and Marketing in The Age of Turbulence Philip Kotler, John A. Caslione
- Managing Time Harvard Business Review
- Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Philip Kotler, David Hessekiel, Nancy Lee
- Taking Charge of Your Career Harvard Business Review
- The Phoenix Encounter Method: Lead Like Your Business Is on Fire! Ram Charan, Ian C. Woodward, V. "Paddy" Padmanabhan, Sameer Hasija
- HBR Guide to Managing Flexible Work Harvard Business Review
- The Practical Drucker: Applying the Wisdom of the World's Greatest Management Thinker William A. Cohen
- Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
- Kellogg on Marketing, 3rd Edition Philip Kotler, Alexander Chernev
- Managing Your Anxiety Harvard Business Review
- The Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth, 1st Edition Ram Charan, Raj B. Vattikuti
- HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann) Clayton M. Christensen, Mark W. Johnson, Harvard Business Review, Rita Gunther McGrath, Steve Blank
- The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe Tom Asacker
- Management Tips: From Harvard Business Review Harvard Business Review
- The AI Factor: How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially Asha Saxena
- Owning Up: The 14 Questions Every Board Member Needs to Ask Ram Charan
- HBR's 10 Must Reads on Boards Harvard Business Review
- Doing It All as a Solo Parent Harvard Business Review
- Redefining Retail: 10 Guiding Principles for a Post-Digital World Philip Kotler, Giuseppe Stigliano
- The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers Michael F. Schein
- Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World Bernard Marr
- X: The Experience When Business Meets Design Brian Solis
- Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling Jay Baer, Darren Root
- HBR Guide to Leading Through Change Harvard Business Review
- Talent Wins: The New Playbook for Putting People First Ram Charan, Dennis Carey, Dominic Barton
- The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser Tara-Nicholle Nelson
- Youtility: Why Smart Marketing Is about Help Not Hype Jay Baer
- Market Your Way to Growth: 8 Ways to Win Philip Kotler, Milton Kotler
- The Live Enterprise: Create a Continuously Evolving and Learning Organization Jeff Kavanaugh, Rafee Tarafdar
- The Big Picture MBA: What Every Business School Graduate Knows Peter Navarro
- Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup Judy Robinett
- Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Philip Kotler, Michael D'Antonio, John Gerzema
- HBR's 10 Must Reads on Organizational Resilience Harvard Business Review
- Open Strategy Christian Stadler, Stephan Friedrich Von Den Eichen, Julia Hautz, Kurt Matzkker
- Leaders At All Levels: Deepening Your Talent Pool to Solve the Succession Crisis Ram Charan
- The Little Big Things: 163 Ways to Pursue EXCELLENCE Thomas J. Peters
- The Sponsor Effect: How to Be a Better Leader by Investing in Others Sylvia Ann Hewlett
- Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Laurence Vincent
- Fostering Innovation: How to Build an Amazing It Team Andrew Laudato
- Customer Love: Great Stories About Great Service Mac Anderson
- Chasing Digital: A Playbook for the New Economy Anthony Stevens, Louis Strauss
- Experience, Opportunity, and Developing Your Career Harvard Business Review
- Business Valuation For Dummies Lisa Holton, Jim Bates
- It Starts With Clients: Your 100-Day Plan to Build Lifelong Relationships and Revenue Andrew Sobel
- Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement Martin Kihn, Christopher B. O’Hara
- The Fundable Startup: How Disruptive Companies Attract Capital Fred M. Haney PhD
- Cost Estimation: Methods and Tools (Wiley Series in Operations Research and Management Science) Gregory K. Mislick, Daniel A. Nussbaum
- Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight Puneet Sharma, Piyanka Jain
- Hybrid Workplace: The Insights You Need from Harvard Business Review Harvard Business Review
- Customer Experience For Dummies Roy Barnes, Bob Kelleher
- Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration David Nour
- Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships Tom McMakin, Jacob Parks
- The Human Side of Innovation: The Power of People in Love with People Mauro Porcini
- Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs W. Chan Kim, Renée Mauborgne
- Talent, Strategy, Risk: How Investors and Boards Are Redefining TSR Ram Charan, Dennis Carey, Bill McNabb
- Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads William Miller
- What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics Melina Palmer
- Startup Myths and Models: What You Won't Learn in Business School Rizwan Virk
- Hedge Funds for Dummies Ann C. Logue, MBA
- Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff Joel Peterson
- The How Wow!: Secrets Behind World Class Service John J. Murphy
- TRIZ For Dummies Lilly Haines-Gadd
- Divestitures: CREATING VALUE THROUGH STRATEGY, STRUCTURE, AND IMPLEMENTATION Emilie R. Feldman
- Data Driven: How Performance Analytics Delivers Extraordinary Sales Results Jenny Dearborn
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Premium
For dig som lytter og læser ofte.
129 kr. /måned
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
50% rabat i 3 måneder
1 konto
Ubegrænset timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem
2 konti179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Har du en rabatkode?
Indtast koden her
