Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

2 Bedømmelse

3.5

Varighed
4T 58M
Sprog
Engelsk
Format
Kategori

Personlig udvikling

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.

Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.

In The Hype Handbook, the notorious marketing guru provides twelve fundamental strategies for creating and leveraging hype for good, including ways to: attract attention from people that matter; create a community of acolytes to further your cause; create an atmosphere of curiosity and intrigue; sell your message with the skill of a master; and create a step-by-step "manifesto." Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.

© 2021 McGraw Hill-Ascent Audio (Lydbog): 9781638410423

Udgivelsesdato

Lydbog: 22. juni 2021

Andre kan også lide...

  1. Good Comes First: How Today's Leaders Create an Uncompromising Company Culture That Doesn't Suck Mark S. Babbitt
  2. The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser Tara-Nicholle Nelson
  3. The Human Cloud: How Today's Changemakers Use Artificial Intelligence and the Freelance Economy to Transform Work Matthew Mottola
  4. The Man's Guide to Corporate Culture: A Practical Guide to the New Normal and Relating to Female Coworkers in the Modern Workplace Heather Zumarraga
  5. Stop Guessing: The 9 Behaviors of Great Problem Solvers Nat Greene
  6. Creative Directions: Mastering the Transition from Talent to Leader Jason Sperling
  7. What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential Robert S. Kaplan
  8. Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants R "Ray" Wang
  9. Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff Joel Peterson
  10. Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top Steven S. Hoffman
  11. The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative Kiirsten May
  12. Think for Yourself: Restoring Common Sense in an Age of Experts and Artificial Intelligence Vikram Mansharamani
  13. The Live Enterprise: Create a Continuously Evolving and Learning Organization Jeff Kavanaugh
  14. What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics Melina Palmer
  15. Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation, Updated and Revised 2nd Edition David R. Morse
  16. Work Disrupted : Opportunity, Resilience and Growth in the Accelerated Future of Work: Opportunity, Resilience, and Growth in the Accelerated Future of Work Jeff Schwartz
  17. Real Influence: Persuade Without Pushing and Gain Without Giving In Mark Goulston
  18. Decision Leadership: Empowering Others to Make Better Choices Max H. Bazerman
  19. You Can't Know It All: Leading in the Age of Deep Expertise Wanda T. Wallace
  20. Choose Your Customer: How to Compete Against the Digital Giants and Thrive Jonathan L.S. Byrnes
  21. Anticipate: The Art of Leading by Looking Ahead Rob-Jan de Jong
  22. Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion David Zweig
  23. Building and Managing High-Performance Distributed Teams: Navigating the Future of Work Alberto S. Silveira, Jr.
  24. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement Martin Kihn
  25. Leading in the Digital World: How to Foster Creativity, Collaboration, and Inclusivity Amit S. Mukherjee
  26. The Ostrich Paradox: Why We Underprepare for Disasters Howard Kunreuther
  27. The Phoenix Encounter Method: Lead Like Your Business Is on Fire! Ram Charan
  28. Leadership Two Words at a Time: Simple Truths for Leading Complicated People Bill Treasurer
  29. Napoleon on Project Management: Timeless Lessons in Planning, Execution, and Leadership Jerry Manas
  30. The 7 Perspectives of Effective Leaders: A Proven Framework for Improving Decisions and Increasing Your Influence Daniel Harkavy
  31. Reality-Based Leadership: Ditch the Drama, Restore Sanity to the Workplace, and Turn Excuses Into Results Cy Wakeman
  32. It Starts With Clients: Your 100-Day Plan to Build Lifelong Relationships and Revenue Andrew Sobel
  33. Becoming the Change: Leadership Behavior Strategies for Continuous Improvement in Healthcare John Toussaint
  34. The Google Resume : How to Prepare for a Career and Land a Job at Apple, Microsoft, Google or any Top Tech Company: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or any Top Tech Company Gayle Laakmann McDowell
  35. The Inside Game: Bad Calls, Strange Moves, and What Baseball Behavior Teaches Us About Ourselves Keith Law
  36. The Gen Z Effect: The Six Forces Shaping the Future of Business Dan Keldsen
  37. Creative Conflict: A Practical Guide for Business Negotiators Frank Mobus
  38. Winning Conditions: How to Achieve the Professional Success You Deserve by Managing the Details That Matter Christine Hofbeck
  39. The Age of Influence: The Power of Influencers to Elevate Your Brand Neal Schaffer
  40. Straight Talk: Influence Skills for Collaboration and Commitment Rick Brandon
  41. Microtrends Squared: The New Small Forces Driving the Big Disruptions Today Mark Penn
  42. The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe Tom Asacker
  43. Millennials With Kids: Marketing to this Powerful and Surprisingly Different Generation of Parents Jeff Fromm
  44. Wait, What?: And Life's Other Essential Questions James E. Ryan
  45. Walking in Mud: A Navy SEAL's 10 Rules for Surviving the New Normal Steve Giblin

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis