Lyt når som helst, hvor som helst

Dyk ned i over 1 million e- og lydbøger samt podcasts.

  • Over 1 million titler
  • Eksklusive titler + Mofibo Originals
  • Download og nyd titler offline
  • Opsig når som helst
Prøv nu
Cover for World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

3 Bedømmelse

4

Længde
4T 47M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book.

A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you’re located in San Francisco, Dubai, or Reykjavik, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Website and your blog because they genuinely want to be there.

Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can't generate buzz without something to buzz about. Now bestselling author, David Meerman Scott explains how to produce engaging online content that people will WANT to share, triggering a “world wide rave” for your product or service.

© 2009 Ascent Audio (Lydbog): 9781596593657

Udgivelsesdato

Lydbog: 23. februar 2009

Andre kan også lide...

  1. Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
    Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs David Meerman Scott, Phil Myers, Craig Stull
  2. The Man's Guide to Corporate Culture: A Practical Guide to the New Normal and Relating to Female Coworkers in the Modern Workplace
    The Man's Guide to Corporate Culture: A Practical Guide to the New Normal and Relating to Female Coworkers in the Modern Workplace Heather Zumarraga
  3. Corporate Creativity: How Innovation and Improvement Actually Happen
    Corporate Creativity: How Innovation and Improvement Actually Happen Sam Stern, Alan G. Robinson
  4. Beyond Advertising: Creating Value Through All Customer Touchpoints
    Beyond Advertising: Creating Value Through All Customer Touchpoints Catharine Findiesen Hays, Yoram (Jerry) Wind
  5. Building and Managing High-Performance Distributed Teams: Navigating the Future of Work
    Building and Managing High-Performance Distributed Teams: Navigating the Future of Work Alberto S. Silveira, Jr.
  6. Business At the Speed of Now: Fire Up Your People, Thrill Your Customers, and Crush Your Competitors
    Business At the Speed of Now: Fire Up Your People, Thrill Your Customers, and Crush Your Competitors John M Bernard
  7. Find. Build. Sell.: How I Turned a $100 Backyard Bar into a $100 Million Pub Empire
    Find. Build. Sell.: How I Turned a $100 Backyard Bar into a $100 Million Pub Empire Stephen J. Hunt
  8. You Are a Mogul: How to Do the Impossible, Do It Yourself, and Do It Now
    You Are a Mogul: How to Do the Impossible, Do It Yourself, and Do It Now Tiffany Pham
  9. Mavericks At Work: Why the Most Original Minds in Business Win
    Mavericks At Work: Why the Most Original Minds in Business Win William C. Taylor, Polly G. LaBarre
  10. Guerrilla Teleselling: New Unconventional Weapons and Tactics to Sell When You Can’t Be There in Person
    Guerrilla Teleselling: New Unconventional Weapons and Tactics to Sell When You Can’t Be There in Person Orvel Ray Wilson, Jay Conrad Levinson, Mark S. A. Smith
  11. Corporate Canaries: Avoid Business Disasters with a Coal Miner's Secrets
    Corporate Canaries: Avoid Business Disasters with a Coal Miner's Secrets Gary Sutton
  12. Becoming the Change: Leadership Behavior Strategies for Continuous Improvement in Healthcare
    Becoming the Change: Leadership Behavior Strategies for Continuous Improvement in Healthcare John Toussaint, Kim Barnas
  13. Future-Proofing Your Business: Real Life Strategies to Prepare Your Business for Tomorrow, Today
    Future-Proofing Your Business: Real Life Strategies to Prepare Your Business for Tomorrow, Today Troy Hazard
  14. Social Media Metrics: How to Measure and Optimize Your Marketing Investment
    Social Media Metrics: How to Measure and Optimize Your Marketing Investment David Meerman Scott, Jim Sterne
  15. The New Corporate Facts Life: Rethink Your Business to Transform Today's Challenges into Tomorrow's Profits
    The New Corporate Facts Life: Rethink Your Business to Transform Today's Challenges into Tomorrow's Profits Diana Rivenburgh
  16. No Vision All Drive: Memoirs of an Entrepreneur, 2nd Edition
    No Vision All Drive: Memoirs of an Entrepreneur, 2nd Edition David Brown
  17. Leading With Vision: The Leader's Blueprint for Creating a Compelling Vision and Engaging the Workforce
    Leading With Vision: The Leader's Blueprint for Creating a Compelling Vision and Engaging the Workforce Bonnie Hagemann, John Maketa, Simon Vetter
  18. Purpose Meets Execution: How Winning Organizations Accelerate Engagement and Drive Profits
    Purpose Meets Execution: How Winning Organizations Accelerate Engagement and Drive Profits Louis Efron
  19. The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition
    The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition
  20. Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers
    Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers Bridget Brennan
  21. Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life
    Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life Ken Rusk
  22. Peak Performance Selling: How to increase your sales by 80% in 8 weeks
    Peak Performance Selling: How to increase your sales by 80% in 8 weeks Kerry L. Johnson
  23. Leader Evolution: From Technical Expertise to Strategic Leadership
    Leader Evolution: From Technical Expertise to Strategic Leadership Alan Patterson
  24. Mission Transition: Navigating the Opportunities and Obstacles to Your Post-Military Career
    Mission Transition: Navigating the Opportunities and Obstacles to Your Post-Military Career Matthew J. Louis
  25. Will College Pay Off?: A Guide to the Most Important Financial Decision You'll Ever Make
    Will College Pay Off?: A Guide to the Most Important Financial Decision You'll Ever Make Peter Cappelli
  26. Manage to Engage: How Great Managers Create Remarkable Results
    Manage to Engage: How Great Managers Create Remarkable Results Pamela Hackett
  27. Radical Outcomes: How to Create Extraordinary Teams that Get Tangible Results
    Radical Outcomes: How to Create Extraordinary Teams that Get Tangible Results Juliana Stancampiano
  28. Who Do You Want Your Customers to Become
    Who Do You Want Your Customers to Become Michael Schrage
  29. The Q-Loop: The Art & Science of Lasting Corporate Change
    The Q-Loop: The Art & Science of Lasting Corporate Change Brian Klapper
  30. Supremely Successful Selling: Discovering the Magic Ingredient
    Supremely Successful Selling: Discovering the Magic Ingredient Jerold Panas
  31. The Intention Economy: When Customers Take Charge
    The Intention Economy: When Customers Take Charge Doc Searls
  32. The Live Enterprise: Create a Continuously Evolving and Learning Organization
    The Live Enterprise: Create a Continuously Evolving and Learning Organization Jeff Kavanaugh, Rafee Tarafdar
  33. Let the Cash Flow: A practical guide to getting paid on time by your customers
    Let the Cash Flow: A practical guide to getting paid on time by your customers Mark Laudi, Simon J. Littlewood
  34. Shift: Transform Motion into Progress in Business
    Shift: Transform Motion into Progress in Business Richard Lees, Azlan Raj
  35. Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore
    Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore Kaihan Krippendorff
  36. Win!: Raise your profile and grow your business by winning awards
    Win!: Raise your profile and grow your business by winning awards Donna O'Toole
  37. Rules of Thumb
    Rules of Thumb Alan M. Webber
  38. Untapped Talent: How Second Chance Hiring Works for Your Business and the Community
    Untapped Talent: How Second Chance Hiring Works for Your Business and the Community Jeffrey D. Korzenik
  39. How Not to Sell: Why You Can't Close the Deal and How to Fix It
    How Not to Sell: Why You Can't Close the Deal and How to Fix It Mike Wicks
  40. Step Up, Step Back: How to Really Deliver Strategic Change in Your Organization
    Step Up, Step Back: How to Really Deliver Strategic Change in Your Organization Elsbeth Johnson, PhD
  41. The Vision Code: How to Create and Execute a Compelling Vision for your Business
    The Vision Code: How to Create and Execute a Compelling Vision for your Business Oleg Konovalov
  42. Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work
    Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work Nick Sonnenberg
  43. Youtility: Why Smart Marketing Is about Help Not Hype
    Youtility: Why Smart Marketing Is about Help Not Hype Jay Baer
  44. The Practical Drucker: Applying the Wisdom of the World's Greatest Management Thinker
    The Practical Drucker: Applying the Wisdom of the World's Greatest Management Thinker William A. Cohen
  45. Think for Yourself: Restoring Common Sense in an Age of Experts and Artificial Intelligence
    Think for Yourself: Restoring Common Sense in an Age of Experts and Artificial Intelligence Vikram Mansharamani
  46. Soft Skills for the Professional Services Industry: Principles, Tasks, and Tools for Success
    Soft Skills for the Professional Services Industry: Principles, Tasks, and Tools for Success Andreas Creutzmann
  47. Creative Conspiracy: The New Rules of Breakthrough Collaboration
    Creative Conspiracy: The New Rules of Breakthrough Collaboration Leigh Thompson
  48. Driven: How Human Nature Shapes Our Choices
    Driven: How Human Nature Shapes Our Choices Nitin Nohria, Paul R. Lawrence
  49. Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World
    Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World J. Kelly Hoey
  50. Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids
    Forever Skills: The 12 Skills to Futureproof Yourself, Your Team, and Your Kids Dan Gregory, Kieran Flanagan
  51. Mastering the Hire: 12 Strategies to Improve Your Odds of Finding the Best Hire
    Mastering the Hire: 12 Strategies to Improve Your Odds of Finding the Best Hire Chaka Booker
  52. Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale.
    Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale. William Miller
  53. The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers
    The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers Daniel Quick, Barry Kelly
  54. Strategy Discovery: Achieving Business Resilience, Engagement and Performance
    Strategy Discovery: Achieving Business Resilience, Engagement and Performance Graham Kenny
  55. Missed Information: Better Information for Building a Wealthier, More Sustainable Future
    Missed Information: Better Information for Building a Wealthier, More Sustainable Future David Sarokin, Jay Schulkin
  56. Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success
    Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success Seth Kahan
  57. Open: What Happens When You Get Real, Get Honest, and Get Accountable
    Open: What Happens When You Get Real, Get Honest, and Get Accountable Craig Gross, Adam Palmer
  58. The Reputation Game
    The Reputation Game David Waller, Rupert Younger
  59. H3 Leadership: Be Humble. Stay Hungry. Always Hustle.
    H3 Leadership: Be Humble. Stay Hungry. Always Hustle. Brad Lomenick
  60. The Money Pit, Vol. 7
    The Money Pit, Vol. 7 Tom Kraeutler, Leslie Segrete
  61. Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause
    Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause Christine Clifford
  62. Millennials and Management: The Essential Guide to Making It Work at Work
    Millennials and Management: The Essential Guide to Making It Work at Work Lee Caraher
  63. Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup
    Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup Judy Robinett
  64. True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results
    True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results Edgar Papke
  65. Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
    Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World John Doorley, Fraser P. Seitel
  66. The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees
    The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees Lee Caraher
  67. Listen First!: Turning Social Media Conversations Into Business Advantage
    Listen First!: Turning Social Media Conversations Into Business Advantage Stephen D. Rappaport
  68. Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling
    Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling Jay Baer, Darren Root
  69. It All Adds Up: Designing Your Game Plan for Financial Success
    It All Adds Up: Designing Your Game Plan for Financial Success Devon Kennard
  70. Inch by Inch It's a Cinch: How to Succeed at Anything – One Small Step at a Time: How to Succeed at Anything--One Small Step at a Time
    Inch by Inch It's a Cinch: How to Succeed at Anything – One Small Step at a Time: How to Succeed at Anything--One Small Step at a Time Dr. Gary S. Goodman
  71. The Decoded Company: Know Your Talent Better Than You Know Your Customers
    The Decoded Company: Know Your Talent Better Than You Know Your Customers Jay Goldman, Aaron Goldstein, Rahaf Harfoush, Leerom Segal
  72. Talent Keepers: How Top Leaders Engage and Retain Their Best Performers
    Talent Keepers: How Top Leaders Engage and Retain Their Best Performers Craig Taylor, Christopher Mulligan
  73. Win from Within: Build Organizational Culture for Competitive Advantage
    Win from Within: Build Organizational Culture for Competitive Advantage James Heskett
  74. The Leader's Guide to Managing Risk: A Proven Method to Build Resilience and Reliability
    The Leader's Guide to Managing Risk: A Proven Method to Build Resilience and Reliability K. Scott Griffith
  75. microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand
    microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand Trevor Young
  76. Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration
    Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration David Nour
  77. It Starts With Clients: Your 100-Day Plan to Build Lifelong Relationships and Revenue
    It Starts With Clients: Your 100-Day Plan to Build Lifelong Relationships and Revenue Andrew Sobel
  78. Wildpreneurs: A Practical Guide to Pursuing Your Passion as a Business
    Wildpreneurs: A Practical Guide to Pursuing Your Passion as a Business Tamara Jacobi
  79. The First Mile: A Launch Manual for Getting Great Ideas Into the Market
    The First Mile: A Launch Manual for Getting Great Ideas Into the Market Scott D. Anthony
  80. The Corporate Whistleblower's Survival Guide: A Handbook for Committing the Truth
    The Corporate Whistleblower's Survival Guide: A Handbook for Committing the Truth Tom Devine, Tarek F. Maassarani
  81. Experience, Inc.: Why Companies That Uncover Purpose, Create Connection, and Celebrate Their People Will Triumph
    Experience, Inc.: Why Companies That Uncover Purpose, Create Connection, and Celebrate Their People Will Triumph Jill Popelka
  82. Upstanding: How Company Character Catalyzes Loyalty, Agility, and Hypergrowth
    Upstanding: How Company Character Catalyzes Loyalty, Agility, and Hypergrowth Frank Calderoni
  83. Reimagining Industry Growth: Strategic Partnership Strategies in an Era of Uncertainty
    Reimagining Industry Growth: Strategic Partnership Strategies in an Era of Uncertainty Daniel A. Varroney
  84. The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
    The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service Jeff Toister
  85. Edge Strategy: A New Mindset for Profitable Growth
    Edge Strategy: A New Mindset for Profitable Growth Dan McKone, Alan Lewis
  86. Generating Buy-In: Mastering the Language of Leadership
    Generating Buy-In: Mastering the Language of Leadership Mark S. Walton
  87. The 85% Solution: How Personal Accountability Guarantees Success — No Nonsense, No Excuses: How Personal Accountability Guarantees Success -- No Nonsense, No Excuses
    The 85% Solution: How Personal Accountability Guarantees Success — No Nonsense, No Excuses: How Personal Accountability Guarantees Success -- No Nonsense, No Excuses Linda Galindo, Versera Performance Consulting
  88. Indispensable By Monday: Learn the Profit-Producing Behaviors that will Help Your Company and Yourself
    Indispensable By Monday: Learn the Profit-Producing Behaviors that will Help Your Company and Yourself Larry Myler
  89. Brilliant Mistakes: Finding Success on the Far Side of Failure
    Brilliant Mistakes: Finding Success on the Far Side of Failure Paul J.H. Schoemaker
  90. The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
    The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser Tara-Nicholle Nelson
  91. Disruptive Leadership: 8 Counterintuitive Secrets to Running a Successful Business
    Disruptive Leadership: 8 Counterintuitive Secrets to Running a Successful Business Christopher Catranis
  92. Hacking Leadership: The 11 Gaps Every Business Needs to Close and the Secrets to Closing Them Quickly
    Hacking Leadership: The 11 Gaps Every Business Needs to Close and the Secrets to Closing Them Quickly Mike Myatt
  93. Fear Less, Sell More: Find Your Courage and Make Millions
    Fear Less, Sell More: Find Your Courage and Make Millions Tom Stern
  94. The Trustworthy Leader: Leveraging the Power of Trust to Transform Your Organization
    The Trustworthy Leader: Leveraging the Power of Trust to Transform Your Organization Amy Lyman, Hal Adler
  95. Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
    Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads William Miller
  96. Saved From Success: How God Can Free You from Culture’s Distortion of Family, Work, and the Good Life
    Saved From Success: How God Can Free You from Culture’s Distortion of Family, Work, and the Good Life Dale Partridge
  97. Leading from the Edge of the Inside: Embracing the Heart of Business Leadership
    Leading from the Edge of the Inside: Embracing the Heart of Business Leadership Jim Moats

Vælg dit abonnement

  • Over 1 million titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned

  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis

Unlimited

For dig som lytter og læser ubegrænset.

159 kr. /måned

50% rabat i 3 måneder
  • 1 konto

  • Ubegrænset timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned

  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

Dig + 1 familiemedlem

2 konti

179 kr. /måned

Start tilbuddet

Flex

For dig som vil prøve Mofibo.

89 kr. /måned

  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis