Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Længde
6T 22M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Product and service sensations like the iPod, Starbucks, or FedEx were seemingly successful overnight. But, it wasn't luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their buyers value most. A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better. Using a simple six-step process, Tuned In teaches you how to discover real and meaningful insights into any market. You'll learn how to identify unresolved problems, understand what buyers really want, create breakthrough experiences, and establish strong, sustainable connections to your market. Through dozens of real-life examples across a wide variety of industries, you'll learn how leaders create products and services that resonate - and the traps many others fall into when they don't. Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and those not-so-famous like GoPro and Zipcar. It works for realtors, doctors, ministers and even rock stars. Tuned In teaches you how to transform your everyday activities into those which create the kind of culture that builds market leaders. If you want to win in today's marketplace, stop pushing products your buyers don't want with expensive, meaningless advertising. Instead, listen to Tuned In and discover how to connect to what people really want, and ? most importantly ? how you can become an organization they trust.

© 2008 Ascent Audio (Lydbog): 9781596592575

Release date

Lydbog: 7. juli 2008

Tags

    Andre kan også lide...

    1. The Hidden Agenda: A Proven Way to Win Business and Create a Following Kevin Allen
    2. Beyond Viral : How to Attract Customers, Promote Your Brand and Make Money with Online Video: How to Attract Customers, Promote Your Brand, and Make Money with Online Video David Meerman Scott
    3. Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World John Doorley
    4. Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice Peter Sheahan
    5. The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social Jay Baer
    6. Beyond Advertising: Creating Value Through All Customer Touchpoints Catharine Findiesen Hays
    7. Peak Performance Selling: How to increase your sales by 80% in 8 weeks Kerry L. Johnson
    8. So Who's Stopping You Warren Greshes
    9. Sell More Faster: The Ultimate Sales Playbook for Start-Ups Amos Schwartzfarb
    10. The 29% Solution: 52 Weekly Networking Success Strategies Michelle R. Donovan
    11. Mavericks At Work: Why the Most Original Minds in Business Win William C. Taylor
    12. Sell Yourself First: The Most Critical Element in Every Sales Effort Thomas A. Freese
    13. Breaking the Trust Barrier: How Leaders Close the Gaps for High Performance JV Venable
    14. The Ways to New: 15 Paths to Disruptive Innovation Jean-Marie Dru
    15. Persuasion Equation: The Subtle Science of Getting Your Way Mark Rodgers
    16. The Reputation Game David Waller
    17. World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories David Meerman Scott
    18. Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem Brian Perry
    19. The People Equation: Why Innovation Is People, Not Products Deborah Perry Piscione
    20. The Intention Economy: When Customers Take Charge Doc Searls
    21. Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience Ethan Beute
    22. Shift: Transform Motion into Progress in Business Richard Lees
    23. Changing the Channel: 12 Easy Ways to Make Millions for Your Business Tribby Masterson
    24. The Dream Enabler Reference Guide Matthew Burgess
    25. Retirement Fail: The 9 Reasons People Flunk Post-Work Life and How to Ace Your Own Greg Sullivan
    26. The Top 10 Distinctions Between Bosses and Employees Keith Smith
    27. Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers David Hutchens
    28. The Real-Time Revolution: Transforming Your Organization to Value Customer Time Jerry Power
    29. Marketing Tactics that Sell: Some Dirty Tricks Anthony Ekanem
    30. The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business David Meerman Scott
    31. Fire Someone Today: And Other Surprising Tactics for Making Your Business a Success Bob Pritchett
    32. The Mentor Myth: How to Take Control of Your Own Success Debby Carreau
    33. Purpose Meets Execution: How Winning Organizations Accelerate Engagement and Drive Profits Louis Efron
    34. Brilliant Mistakes: Finding Success on the Far Side of Failure Paul J.H. Schoemaker
    35. Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World J. Kelly Hoey
    36. Do Business Better: Traits, Habits, & Actions to Help You Succeed Damian Mason
    37. Entrepreneurship for the Rest Us: How to Create Innovation and Opportunity Everywhere Paul B. Brown
    38. Up Is Not the Only Way: Rethinking Career Mobility Beverly Kaye
    39. The First Mile: A Launch Manual for Getting Great Ideas Into the Market Scott D. Anthony
    40. Swim!: How a Shark, a Suckerfish, and a Parasite Teach You Leadership, Mentoring, and Next Level Success Walter Bond
    41. Daring to Compete: Accelerate your business to market leadership with EY's 7 Drivers of Growth Diane Foreman
    42. Grace Meets Grit: How to Bring Out the Remarkable, Courageous Leader Within Daina Middleton
    43. The Leader's Climb: A Business Tale of Rising to the New Leadership Challenge Paul Heagen
    44. Find. Build. Sell.: How I Turned a $100 Backyard Bar into a $100 Million Pub Empire Stephen J. Hunt
    45. A Leadership Kick in the Ass: How to Learn from Rough Landings, Blunders, and Missteps Bill Treasurer
    46. The Point of the Deal: How to Negotiate When Yes Is Not Enough Mark Gordon

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Start tilbuddet