Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Philip Kotler, David Hessekiel, Nancy Lee
Chaotics: The Business of Managing and Marketing in The Age of Turbulence
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- Engelsk
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Økonomi & Business
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
© 2017 Ascent Audio (Lydbog): 9781469066387
Udgivelsesdato
Lydbog: 1. april 2017
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