Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Continuous Branding: For Service-based Organisations Ambitious to Grow

6 Anmeldelser

2.8

Længde
3T
Sprog
Engelsk
Format
Kategori

Økonomi & Business

This book will help your service business to thrive by overcoming the three biggest challenges to growth that all companies selling services as opposed to those that manufacture or sell products, have to address.

Introducing you to the 'Continuous Branding' tool. To benefit from the performance-boosting power of service branding, I'll guide you through what it is all about and inspire you to use it better. As well as helping you to achieve your commercial or strategic objectives, I'll introduce you to 'Continuous Branding', which is the tool I've developed for you. If you're an owner or director of a service company with an ambition to grow then you'll find this book very useful.

Key things you'll learn -Change the way you think about your company and uncover it's true potential. -Add enormous value to your business by harnessing the power of branding. -Design your customers' experience in advance, making it distinctive and memorable. -Grow your company by motivating your people to deliver your proposition. -Embark confidently on your own journey to greater success.

Clearly communicate your business strategy or purpose directly to your people, your customers and partners with the support of practical and effective ways to build your business and your brand. Here are the five simple principles.

-Think like a brand owner -Lead from a powerful market position -Have a point of view -Personalise your brand experience -Invest continuously to grow consistently

Proven with great results. Every year since 2011, Greg Mace, Managing Director of Rapport Guest Services uses 'Continuous Branding' to grow his company by more than 20% per annum, and has created a market leading, award winning business in the highly competitive world of corporate front of house services.

© 2020 Craig Thatcher (Lydbog): 9780993216848

Release date

Lydbog: 11. marts 2020

Andre kan også lide...

  1. Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams Colleen Stanley
  2. Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Michael Port
  3. Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Heather Pemberton Levy
  4. Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
  5. The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community Ken Jennings
  6. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition David Meerman Scott
  7. Sales Management Success: Optimizing Performance to Build a Powerful Sales Team Warren Kurzrock
  8. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Ray Edwards
  9. The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business Neil Soni
  10. Leaders: The Strategies for Taking Charge Warren Bennis
  11. Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business Maria Aspan
  12. Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits John Goodman
  13. The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Robert W. Bly
  14. Becoming the Boss: New Rules for the Next Generation of Leaders Lindsey Pollak
  15. Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
  16. Power Prospecting Strategies Omar Periu
  17. The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business Michael Hyatt
  18. Teamwork 101: What Every Leader Needs to Know John C. Maxwell
  19. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
  20. Collaboration Begins with You: Be a Silo Buster Ken Blanchard
  21. Selling Technology the Sandler Way: Finding Technical Solutions that Win Long-Term Business Relationships Rich Chiarello
  22. Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
  23. Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe Bernhard Schroeder
  24. The Employee Experience: How to Attract Talent, Retain Top Performers and Drive Results: How to Attract Talent, Retain Top Performers, and Drive Results Tracy Maylett, EdD
  25. The Sales Boss: The Real Secret to Hiring, Training, and Managing a Sales Team Jonathan Whistman
  26. The On-Time, On-Target Manager Ken Blanchard
  27. The Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others Jeffrey Gitomer
  28. Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar: Think Like a Marketer - Sell Like a Superstar John Jantsch
  29. Pitch Perfect: How to Say It Right the First Time, Every Time Bill McGowan
  30. Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
  31. Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition Lee B. Salz
  32. Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Gregory V. Diehl
  33. Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions Andy Paul
  34. People Over Profit: Break the System, Live with Purpose, Be More Successful Dale Partridge
  35. Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table Leigh Thompson
  36. The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions Noah Fleming
  37. People Powered: How Communities Can Supercharge Your Business, Brand, and Teams Jono Bacon
  38. Closing the Sale: 5 Sales Skills for Achieving Win-Win Outcomes and Customer Success: 5 Sales Skills for Achieving a Win-Win Craig Christensen
  39. Prospect the Sandler Way: A 30-Day Program for Mastering Stress-Free Lead Development John Rosso
  40. Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Linda J. Popky
  41. The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand Karen Tiber Leland
  42. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top John Warrillow
  43. Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals David Weiss
  44. Be a Project Motivator: Unlock the Secrets of Strengths-Based Project Management Ruth Pearce
  45. The Language of Sales: The Art and Science of Sales Communication Tom Hopkins
  46. The Smart Start Up: Fundamental Strategies for Beating the Odds When Starting a Business Tom Hopkins

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet