Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036
Cover for The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand

The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand

12 Bedømmelse

4.6

Varighed
4T 54M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

If You Don't Define Your Brand, Someone Else Will Define It for You

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.

The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand. Listeners will be able to: develop an overall blueprint for their brand using the Brand Mapping Process®; determine which online tactics (and in what combination) will work for their brand; expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large; become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation; leverage content effectively and efficiently to build their brand; and develop a marketing and social media strategy using the right platform.

© 2020 Ascent Audio (Lydbog): 9781469080888

Udgivelsesdato

Lydbog: 22. december 2020

Tags

    Andre kan også lide...

    1. People Strategy: How to Invest in People and Make Culture Your Competitive Advantage
      People Strategy: How to Invest in People and Make Culture Your Competitive Advantage Jack Altman
    2. Pitch Perfect: How to Say It Right the First Time, Every Time
      Pitch Perfect: How to Say It Right the First Time, Every Time Bill McGowan
    3. Peak Performance Culture: The Five Metrics of Organizational Excellence
      Peak Performance Culture: The Five Metrics of Organizational Excellence Dave Mitchell
    4. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
      The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
    5. Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table
      Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table Leigh Thompson
    6. The Unsold Mindset: Redefining What It Means to Sell
      The Unsold Mindset: Redefining What It Means to Sell Garrett Brown
    7. Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition
      Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition Lee B. Salz
    8. INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal
      INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
    9. Master Your Next Move: The Essential Companion to "The First 90 Days"
      Master Your Next Move: The Essential Companion to "The First 90 Days" Michael D. Watkins
    10. SYSTEMology: Create time, reduce errors and scale your profits with proven business systems
      SYSTEMology: Create time, reduce errors and scale your profits with proven business systems David Jenyns
    11. The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition
      The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition Alan Weiss
    12. The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
      The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Robert W. Bly
    13. The Five-Week Leadership Challenge: 35 Action Steps to Become the Leader You Were Meant to Be
      The Five-Week Leadership Challenge: 35 Action Steps to Become the Leader You Were Meant to Be Patrick R. Leddin
    14. Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
      Reinvent Your Business Model: How to Seize the White Space for Transformative Growth Mark W. Johnson
    15. Talent Magnet: How to Attract and Keep the Best People
      Talent Magnet: How to Attract and Keep the Best People Mark Miller
    16. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
      Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Roger Dooley
    17. Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach
      Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach Martin Reeves
    18. High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us about Success
      High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us about Success Don Schmincke
    19. The Six Disciplines of Strategic Thinking: Leading Your Organization into the Future
      The Six Disciplines of Strategic Thinking: Leading Your Organization into the Future Michael D. Watkins
    20. The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace
      The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace Tim Elmore
    21. Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust
      Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust Ken Blanchard
    22. The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey
      The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey Curtis J. Morley
    23. Simplify: How the Best Businesses in the World Succeed
      Simplify: How the Best Businesses in the World Succeed Richard Koch
    24. Harvard Business Review Leader's Handbook: Make an Impact, Inspire Your Organization, and Get to the Next Level
      Harvard Business Review Leader's Handbook: Make an Impact, Inspire Your Organization, and Get to the Next Level Brook Manville
    25. HBR Guide to Managing Flexible Work (HBR Guide Series)
      HBR Guide to Managing Flexible Work (HBR Guide Series) Harvard Business Review
    26. The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business
      The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business Michael Hyatt
    27. Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes
      Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes Victoria Medvec
    28. Step Up: Lead in Six Moments that Matter
      Step Up: Lead in Six Moments that Matter Marshall Goldsmith
    29. Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
      Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage Christian Terwiesch
    30. Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential
      Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Matt Higgins
    31. The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services
      The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services Markus Schmidt
    32. Deep Purpose: The Heart and Soul of High-Performance Companies
      Deep Purpose: The Heart and Soul of High-Performance Companies Ranjay Gulati
    33. R.E.D. Marketing: The Three Ingredients of Leading Brands
      R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
    34. 10 Leadership Virtues for Disruptive Times: Coaching Your Team Through Immense Change and Challenge
      10 Leadership Virtues for Disruptive Times: Coaching Your Team Through Immense Change and Challenge Tom Ziglar
    35. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
      What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
    36. Startup Communities: Building an Entrepreneurial Ecosystem in Your City, 2nd edition
      Startup Communities: Building an Entrepreneurial Ecosystem in Your City, 2nd edition Brad Feld
    37. Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders
      Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders Frances Hesselbein
    38. Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
      Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Patrick Renvoise
    39. Trust and Inspire
      Trust and Inspire Stephen M.R. Covey
    40. Becoming a Manager: How New Managers Master the Challenges of Leadership
      Becoming a Manager: How New Managers Master the Challenges of Leadership Linda A. Hill
    41. Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career
      Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career Donald Miller
    42. Getting Ahead: Three Steps to Take Your Career to the Next Level
      Getting Ahead: Three Steps to Take Your Career to the Next Level Marshall Goldsmith
    43. From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business
      From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Shirish Nadkarni
    44. The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections
      The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections Matthew Pollard
    45. How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It
      How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It Kim Hvidkjaer
    46. The Heart of Business: Leadership Principles for the Next Era of Capitalism
      The Heart of Business: Leadership Principles for the Next Era of Capitalism Hubert Joly
    47. The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals
      The 4 Disciplines of Execution: Revised and Updated: Achieving Your Wildly Important Goals Sean Covey
    48. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
      Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
    49. The First-Time Manager
      The First-Time Manager Jim McCormick
    50. Future Proofing You : Twelve Truths for Creating Opportunity, Maximizing Wealth and Controlling your Destiny in an Uncertain World: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World
      Future Proofing You : Twelve Truths for Creating Opportunity, Maximizing Wealth and Controlling your Destiny in an Uncertain World: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World Jay Samit
    51. The Secret: What Great Leaders Know and Do
      The Secret: What Great Leaders Know and Do Ken Blanchard
    52. Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term
      Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term David M. Cote
    53. Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence
      Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence Ethan Becker
    54. Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)!
      Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)! Scott Jeffrey Miller
    55. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve
      Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
    56. Strategic Project Management Made Simple: Solution Tools for Leaders and Teams, 2nd Edition
      Strategic Project Management Made Simple: Solution Tools for Leaders and Teams, 2nd Edition Terry Schmidt
    57. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
      Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan
    58. It's Okay to Be the Boss: The Step-by-Step Guide to Becoming the Manager Your Employees Need
      It's Okay to Be the Boss: The Step-by-Step Guide to Becoming the Manager Your Employees Need Bruce Tulgan
    59. Monopolies and Tech Giants: The Insights You Need from Harvard Business Review
      Monopolies and Tech Giants: The Insights You Need from Harvard Business Review Harvard Business Review
    60. Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership
      Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership Andrew Liveris
    61. Master Mentors: 30 Transformative Insights from Our Greatest Minds
      Master Mentors: 30 Transformative Insights from Our Greatest Minds Scott Jeffrey Miller
    62. HBR's 10 Must Reads 2023: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Persuading the Unpersuadable" By Adam Grant)
      HBR's 10 Must Reads 2023: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Persuading the Unpersuadable" By Adam Grant) Harvard Business Review
    63. HBR's 10 Must Reads on High Performance (with bonus article "The Right Way to Form New Habits” An interview with James Clear)
      HBR's 10 Must Reads on High Performance (with bonus article "The Right Way to Form New Habits” An interview with James Clear) Harvard Business Review
    64. Getting to Yes with Yourself: (and Other Worthy Opponents)
      Getting to Yes with Yourself: (and Other Worthy Opponents) William Ury
    65. Being the Boss: The 3 Imperatives for Becoming a Great Leader
      Being the Boss: The 3 Imperatives for Becoming a Great Leader Linda A. Hill
    66. Get to the Point!: Sharpen Your Message and Make Your Words Matter
      Get to the Point!: Sharpen Your Message and Make Your Words Matter Joel Schwartzberg
    67. The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
      The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Robert W. Bly
    68. Tech-Powered Sales: Achieve Superhuman Sales Skills
      Tech-Powered Sales: Achieve Superhuman Sales Skills Tony Hughes
    69. Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal
      Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal John Lowry
    70. The Extraordinary Power of Leader Humility: Thriving Organizations — Great Results: Thriving Organizations – Great Results
      The Extraordinary Power of Leader Humility: Thriving Organizations — Great Results: Thriving Organizations – Great Results Marilyn Gist
    71. Positivity and Growth
      Positivity and Growth Harvard Business Review
    72. Skip the Line: The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals
      Skip the Line: The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals James Altucher
    73. Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact
      Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact Liz Wiseman
    74. Servant Leadership in Action: How You Can Achieve Great Relationships and Results
      Servant Leadership in Action: How You Can Achieve Great Relationships and Results Ken Blanchard
    75. Strategy Maps: Converting Intangible Assets into Tangible Outcomes
      Strategy Maps: Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan
    76. Lead!: How to Build a High-Performing Team
      Lead!: How to Build a High-Performing Team Dale Carnegie & Associates
    77. The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere
      The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere Kevin Eikenberry
    78. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top
      The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top John Warrillow
    79. Difficult Conversations: Craft a Clear Message, Manage Emotions and Focus on a Solution
      Difficult Conversations: Craft a Clear Message, Manage Emotions and Focus on a Solution Harvard Business Review
    80. Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed!
      Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed! Colin C. Campbell
    81. Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
      Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls Patty Azzarello
    82. The Future of Competititve Strategy
      The Future of Competititve Strategy Mohan Subramaniam
    83. People Buy You: The Real Secret to what Matters Most in Business
      People Buy You: The Real Secret to what Matters Most in Business Jeb Blount
    84. Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win
      Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win Michael Canic

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    159 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Start tilbuddet

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis