Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Artificial Intelligence for Marketing: Practical Applications

28 Anmeldelser

3.9

Længde
11T 11M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.

Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:

● Speak intelligently about Artificial Intelligence and its advantages in marketing

● Understand how marketers without a Data Science degree can make use of machine learning technology

● Collaborate with data scientists as a subject matter expert to help develop focused-use applications

● Help your company gain a competitive advantage by leveraging leading-edge technology in marketing

Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

© 2018 Ascent Audio (Lydbog): 9781469097565

Release date

Lydbog: 24. april 2018

Andre kan også lide...

  1. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Michael J. A. Berry
  2. AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales Andrew Appel
  3. Big Data at Work-Dispelling the Myths, Uncovering the Opportunities: Dispelling the Myths, Uncovering the Opportunities Thomas H. Davenport
  4. Analytics: The Agile Way Phil Simon
  5. Win with Advanced Business Analytics: Creating Business Value from Your Data Jean Paul Isson
  6. Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems Bernard Marr
  7. Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility Colin Price
  8. Digital @ Scale: The Playbook You Need to Transform Your Company Jurgen Meffert
  9. Competing on Analytics: The New Science of Winning Thomas H. Davenport
  10. Ninja Future: Secrets to Success in the New World of Innovation Gary Shapiro
  11. Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change Jeffrey L. Sampler
  12. The New Economics, Third Edition: For Industry, Government, Education W. Edwards Deming
  13. Management Challenges for the 21St Century Peter F. Drucker
  14. Quantum Negotiation: The Art of Getting What You Need Stephan M. Mardyks
  15. Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business Kate Colbert
  16. Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun
  17. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
  18. What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise Peter Weill
  19. Risk Management: Concepts and Guidance, Fifth Edition Carl L. Pritchard PMP PMI-RMP EVP
  20. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Shane Snow
  21. Key Performance Indicators: Developing, Implementing, and Using Winning KPIs, 3rd Edition David Parmenter
  22. In search of the Obvious: The Antidote for Today's Marketing Mess Jack Trout
  23. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Chris J. Snook
  24. Advanced Analytics and AI: Impact, Implementation, and the Future of Work Tony Boobier
  25. Persuade: The 7 Empowering Laws of the SalesMaker Scott Hogle
  26. Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rohit Bhargava
  27. The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption Barbara E. Kahn
  28. The Deciding Factor: The Power of Analytics to Make Every Decision a Winner Josh Larry
  29. Leading Digital: Turning Technology Into Business Transformation Andrew McAfee
  30. The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics Jenny Dearborn
  31. Edge: Leadership Secrets from Footballs’s Top Thinkers Ben Lyttleton
  32. Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye Michael R. LeGault
  33. Gonzo Marketing Christopher Locke
  34. Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs Ken Kocienda
  35. Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap Art Kleiner
  36. The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Roland Smart
  37. Data Smart: Using Data Science to Transform Information into Insight John W. Foreman
  38. Execution IS the Strategy: How Leaders Achieve Maximum Results in Minimum Time Laura Stack
  39. The Strategist: Be the Leader Your Business Needs Cynthia Montgomery
  40. The Digital Transformation Playbook: Rethink Your Business for the Digital Age David L. Rogers
  41. Lean Startups for Social Change: The Revolutionary Path to Big Impact Michel Gelobter
  42. Who Wins in a Digital World?: Strategies to Make Your Organization Fit for the Future MIT Sloan Management Review
  43. Advances in Financial Machine Learning Marcos Lopez de Prado
  44. The Essentials of Risk Management, Second Edition Michel Crouhy

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet