Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036

The Digital Transformation Playbook: Rethink Your Business for the Digital Age

41 Bedømmelse

4

Varighed
9T 57M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

© 2018 Tantor Media (Lydbog): 9781977382467

Udgivelsesdato

Lydbog: 23. oktober 2018

Andre kan også lide...

  1. Digital @ Scale: The Playbook You Need to Transform Your Company Jurgen Meffert
  2. The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics Jenny Dearborn
  3. Jobs To Be Done: A Roadmap for Customer-Centered Innovation Jessica Wattman
  4. Competing on Analytics: The New Science of Winning Thomas H. Davenport
  5. Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
  6. Simply Managing: What Managers Do—and Can Do Better Henry Mintzberg
  7. Leading Digital: Turning Technology Into Business Transformation Andrew McAfee
  8. Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap Art Kleiner
  9. Understanding Michael Porter: The Essential Guide to Competition and Strategy Joan Magretta
  10. The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rita Gunther McGrath
  11. The Alliance: Managing Talent in the Networked Age Chris Yeh
  12. The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed Alberto Savoia
  13. The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
  14. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Shane Snow
  15. Unstoppable Teams: The Four Essential Actions of High-Performance Leadership Alden Mills
  16. Critical Chain: Project Management and the Theory of Constraints Eliyahu M. Goldratt
  17. Leaders: The Strategies for Taking Charge Warren Bennis
  18. HBR's 10 Must Reads on Leading Winning Teams (featuring "Tom Brady on the Art of Leading Teammates" by Tom Brady and Nitin Nohria) Marcus Buckingham
  19. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
  20. Experimentation Works: The Surprising Power of Business Experiments Stefan H. Thomke
  21. Management Challenges for the 21St Century Peter F. Drucker
  22. Global Recession: The Insights You Need from Harvard Business Review Harvard Business Review
  23. The Heart of Business: Leadership Principles for the Next Era of Capitalism Hubert Joly
  24. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power Michael A. Cusumano
  25. Humble Consulting: How to Provide Real Help Faster Edgar H. Schein
  26. Driving Digital Strategy: A Guide to Reimagining Your Business Sunil Gupta
  27. Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
  28. Lean Enterprise: How High Performance Organizations Innovate at Scale Jez Humble
  29. Management Rev Ed Peter F. Drucker
  30. Bedtime Stories for Managers: Farewell to Lofty Leadership. . . Welcome Engaging Management Henry Mintzberg
  31. Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance Felix Oberholzer-Gee
  32. The Strategist: Be the Leader Your Business Needs Cynthia Montgomery
  33. Velocity: Combining Lean, Six Sigma and the Theory of Constraints to Achieve Breakthrough Performance - A Business Novel Dee Jacob
  34. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
  35. Connecting the Dots: Leadership Lessons in a Start-up World John Chambers
  36. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously Jeff Gothelf
  37. Rookie Smarts: Why Learning Beats Knowing in the New Game of Work Liz Wiseman
  38. It's Not Luck: Marketing, Production, and the Theory of Constraints Eliyahu M. Goldratt
  39. The Choice Eliyahu M. Goldratt
  40. Strategic Doing: Ten Skills for Agile Leadership Janyce Fadden
  41. Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong Luis Perez-Breva
  42. Leadership BS: Fixing Workplaces and Careers One Truth at a Time Jeffrey Pfeffer
  43. Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs Ken Kocienda
  44. Growth IQ: Master the 10 Paths to Grow Your Business Tiffani Bova
  45. Servant Leadership in Action: How You Can Achieve Great Relationships and Results Ken Blanchard

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis