Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption

8 Anmeldelser

3.6

Længde
5T
Sprog
Engelsk
Format
Kategori

Økonomi & Business

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business.

In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance.

● How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them?

● How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today?

● How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath?

● How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success?

● How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?

Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.

© 2018 Ascent Audio (Lydbog): 9781469099569

Release date

Lydbog: 13. november 2018

Andre kan også lide...

  1. The CEO of Technology: Lead, Reimagine, and Reinvent to Drive Growth and Create Value in Unprecedented Times Hunter Muller
  2. Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun
  3. Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business Kate Colbert
  4. Artificial Intelligence for Marketing: Practical Applications Jim Sterne
  5. Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age. Bernhard Schroeder
  6. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Chris J. Snook
  7. Creating Sales Stars: A Guide to Managing the Millennials on Your Team: HarperCollins Leadership Stephan Schiffman
  8. The Referral Engine: Teaching Your Business to Market Itself John Jantsch
  9. Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale Max Altschuler
  10. Inside the Tornado Geoffrey A. Moore
  11. Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
  12. In search of the Obvious: The Antidote for Today's Marketing Mess Jack Trout
  13. Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Steve Curtin
  14. Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rohit Bhargava
  15. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
  16. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Michael J. A. Berry
  17. Who Wins in a Digital World?: Strategies to Make Your Organization Fit for the Future MIT Sloan Management Review
  18. Sales Growth: Five Proven Strategies from the World's Sales Leaders, Second Edition Thomas Baumgartner
  19. The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Roland Smart
  20. Digital @ Scale: The Playbook You Need to Transform Your Company Jurgen Meffert
  21. The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value Peter Fader
  22. Jobs To Be Done: A Roadmap for Customer-Centered Innovation Jessica Wattman
  23. Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap Art Kleiner
  24. The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits
  25. The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want Diane Mulcahy
  26. The Little Black Book of Innovation: How It Works, How to Do It Scott D. Anthony
  27. The Price of Everything: Solving the Mystery of Why We Pay What We Do Eduardo Porter
  28. The Essentials of Risk Management, Second Edition Michel Crouhy
  29. Who Says Elephants Can’t Dance: How I turned around IBM Louis Gerstner
  30. Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility Colin Price
  31. Connecting the Dots: Leadership Lessons in a Start-up World John Chambers
  32. Seeing What's Next: Using the Theories of Innovation to Predict Industry Change Clayton Christensen
  33. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Shane Snow
  34. Management Challenges for the 21St Century Peter F. Drucker
  35. The Ideas of Michael Hammer About Reengineering: MBA in One Day - Management Classics Ben Tiggelaar
  36. The Startup Checklist: 25 Steps to a Scalable, High-Growth Business David S. Rose
  37. The Third Wave: An Entrepreneur's Vision of the Future Steve Case
  38. Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom Porter Erisman
  39. Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Stephen Denny
  40. Key Performance Indicators: Developing, Implementing, and Using Winning KPIs, 3rd Edition David Parmenter
  41. The Digital Transformation Playbook: Rethink Your Business for the Digital Age David L. Rogers
  42. Lifecycle Investing: A New, Safe, and Audacious Way to Improve the Performance of Your Retirement Portfolio Barry Nalebuff
  43. Six Sigma Business Scorecard Praveen Gupta

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet