The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas Michael Schrage
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Who Says Elephants Can't Dance?
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Økonomi & Business
Writing in an exciting, fast-paced narrative style, Gerstner takes readers through his experiences at IBM -- from the high-powered recruiting pressure to take the Chairman's position, to first days on the job learning the strengths and weaknesses of IBM, to formulating and successfully implementing a turnaround strategy.
Filled with Gerstner's personal insights as he explores the company, institutes changes, and rebuilds IBM for the 21st century, readers will have unprecedented access to the mind of the CEO. Refreshing and candid throughout, Gerstner pulls no punches as shows readers what he did and why he did it.
© 2004 Harper Business (Lydbog): 9780060785406
Udgivelsesdato
Lydbog: 11. august 2004
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