Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036
Cover for Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

8 Bedømmelse

3.3

Varighed
7T 36M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging. Despite having a far smaller marketing budget than their competitors, Method connected with a substantial minority of people who wanted to "buy green" but who also wanted high-quality products.

Marketing expert Stephen Denny argues that, like Method, any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make the painful but necessary changes to stay competitive. By the time they notice that slingshot, they're already keeling over.

During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries- from software to cosmetics to aviation-for their most powerful techniques.

Our need to work smarter, with fewer resources, isn't dependent on the state of the economy or on any sense of stability you think you have in your industry. Denny's ten powerful strategies will help you overcome stale business thinking and bureaucracy. They include:

• Win in the last three feet. Leverage someone else's investment-just be there the moment the customer grabs their wallet. • Create "thin ice" arguments. Shift the conversation to places where the competition can't-or won't-go. • Fight unfairly. Learn how the underdog can turn the tables.

From the hypercompetitive world of social media to high-stakes business-to- business sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size does matter-the size of the fight in the dog.

© 2011 Ascent Audio (Lydbog): 9781596596429

Udgivelsesdato

Lydbog: 31. marts 2011

Tags

    Andre kan også lide...

    1. Islands of Profit in a Sea Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It
      Islands of Profit in a Sea Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It Jonathan L.S. Byrnes
    2. The Profit Pattern: The Top 10 Tools to Transform Your Business: Drive Performance, Empower Your People, Accelerate Productivity and Profitability
      The Profit Pattern: The Top 10 Tools to Transform Your Business: Drive Performance, Empower Your People, Accelerate Productivity and Profitability John Mautner
    3. The Mesh: Why the Future of Business is Sharing
      The Mesh: Why the Future of Business is Sharing Lisa Gansky
    4. Eat People: An Unapologetic Plan for Entrepreneurial Success
      Eat People: An Unapologetic Plan for Entrepreneurial Success Andy Kessler
    5. Creating Sales Stars: A Guide to Managing the Millennials on Your Team: HarperCollins Leadership
      Creating Sales Stars: A Guide to Managing the Millennials on Your Team: HarperCollins Leadership Stephan Schiffman
    6. Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
      Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale Max Altschuler
    7. Speeches by Great Business Leaders
      Speeches by Great Business Leaders SpeechWorks
    8. The Worst-Case Scenario Business Survival Guide: How to Survive the Recession, Handle Layoffs,Raise Emergency Cash, Thwart an Employee Coup,and Avoid Other Potential Disasters
      The Worst-Case Scenario Business Survival Guide: How to Survive the Recession, Handle Layoffs,Raise Emergency Cash, Thwart an Employee Coup,and Avoid Other Potential Disasters David Borgenicht
    9. Selling the Sizzle: Hot Marketing Strategies for Business Owners
      Selling the Sizzle: Hot Marketing Strategies for Business Owners Bryan Heathman
    10. Financial Literacy for Managers: Finance and Accounting for Better Decision-Making
      Financial Literacy for Managers: Finance and Accounting for Better Decision-Making Richard A. Lambert
    11. Beyond Competitive Advantage-How to Solve the Puzzle of Sustaining Growth While Creating Value: How to Solve the Puzzle of Sustaining Growth While Creating Value
      Beyond Competitive Advantage-How to Solve the Puzzle of Sustaining Growth While Creating Value: How to Solve the Puzzle of Sustaining Growth While Creating Value Todd Zenger
    12. Blueprint to Business: An Entrepreneur's Guide to Taking Action, Committing to the Grind, And Doing the Things That Most People Won't: An Entrepreneur's Guide to Taking Action, Committing to the Grind, And Doing the Things That Most People Won't
      Blueprint to Business: An Entrepreneur's Guide to Taking Action, Committing to the Grind, And Doing the Things That Most People Won't: An Entrepreneur's Guide to Taking Action, Committing to the Grind, And Doing the Things That Most People Won't Michael Alden
    13. The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye
      The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye David V. Lorenzo
    14. Making the Jump into Small Business Ownership
      Making the Jump into Small Business Ownership David Nilssen
    15. Execution IS the Strategy: How Leaders Achieve Maximum Results in Minimum Time
      Execution IS the Strategy: How Leaders Achieve Maximum Results in Minimum Time Laura Stack
    16. Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back
      Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back David Finkel
    17. Quantum Negotiation: The Art of Getting What You Need
      Quantum Negotiation: The Art of Getting What You Need Stephan M. Mardyks
    18. The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life
      The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life Maribeth Kuzmeski
    19. Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
      Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age. Bernhard Schroeder
    20. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
      Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Brian Halligan
    21. Investigative Selling System
      Investigative Selling System Omar Periu
    22. Always On: Digital Brand Strategy in a Big Data World
      Always On: Digital Brand Strategy in a Big Data World Arve Peder Overland
    23. Supercharged Selling: Action Guide, The Power to Be the Best
      Supercharged Selling: Action Guide, The Power to Be the Best Warren Greshes
    24. The Forty-Plus Entrepreneur: How to start a successful business in your 40's, 50's and Beyond
      The Forty-Plus Entrepreneur: How to start a successful business in your 40's, 50's and Beyond Dr. Gary S. Goodman
    25. The Mirror Test: Is Your Business Really Breathing?
      The Mirror Test: Is Your Business Really Breathing? Jeffrey W. Hayzlett
    26. Sidehustle: How to Start a Business for Less Than $1,000
      Sidehustle: How to Start a Business for Less Than $1,000 Tom Corson-Knowles
    27. The New Business of Consulting: The Basics and Beyond
      The New Business of Consulting: The Basics and Beyond Elaine Biech
    28. Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force
      Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force Byron Matthews
    29. Taking Smart Risks: How Sharp Leaders Win When Stakes are High
      Taking Smart Risks: How Sharp Leaders Win When Stakes are High Doug Sundheim
    30. Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar
      Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar Allison Maslan
    31. Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
      Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business David Sitemen Garland
    32. Global Brand Power: Leveraging Branding for Long-Term Growth
      Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
    33. The Entrepreneur's Starter Kit: Expert Insights into Small Business Success
      The Entrepreneur's Starter Kit: Expert Insights into Small Business Success Lyn Christian
    34. The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business
      The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business Steven D. Strauss
    35. Customer CEO: How to Profit from the Power of Your Customers
      Customer CEO: How to Profit from the Power of Your Customers Chuck Wall
    36. The Attacker's Advantage: Turning Uncertainty Into Breakthrough Opportunities
      The Attacker's Advantage: Turning Uncertainty Into Breakthrough Opportunities Ram Charan
    37. Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want
      Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want Orvel Ray Wilson
    38. The Sales Boss: The Real Secret to Hiring, Training, and Managing a Sales Team
      The Sales Boss: The Real Secret to Hiring, Training, and Managing a Sales Team Jonathan Whistman
    39. Sales Growth: Five Proven Strategies from the World's Sales Leaders, Second Edition
      Sales Growth: Five Proven Strategies from the World's Sales Leaders, Second Edition Thomas Baumgartner
    40. Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
      Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force Rob Fuggetta
    41. The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business
      The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business Neil Soni
    42. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
      The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking Parker Lee
    43. Inside Larry's and Sergey's Brain
      Inside Larry's and Sergey's Brain Richard L. Brandt
    44. Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business
      Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business Jay Conrad Levinson
    45. Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters
      Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Linda J. Popky
    46. The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
      The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite Michael Port
    47. High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce
      High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce Micah Solomon
    48. Persuade: The 7 Empowering Laws of the SalesMaker
      Persuade: The 7 Empowering Laws of the SalesMaker Scott Hogle
    49. The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
      The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits
    50. Owning Up: The 14 Questions Every Board Member Needs to Ask
      Owning Up: The 14 Questions Every Board Member Needs to Ask Ram Charan
    51. Do More Faster: TechStars Lessons to Accelerate Your Startup
      Do More Faster: TechStars Lessons to Accelerate Your Startup Brad Feld
    52. Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart
      Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart Sheryl O'Loughlin
    53. Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality
      Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality Christine Comaford-Lynch
    54. The Ultimate Sales Pro: What the Best Salespeople Do Differently
      The Ultimate Sales Pro: What the Best Salespeople Do Differently Paul Cherry
    55. Total Rethink: Why Entrepreneurs Should Act Like Revolutionaries
      Total Rethink: Why Entrepreneurs Should Act Like Revolutionaries David McCourt
    56. The Referral Engine: Teaching Your Business to Market Itself
      The Referral Engine: Teaching Your Business to Market Itself John Jantsch
    57. Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market
      Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market Jeff Cobb
    58. The Real Mad Men of Selling: The Best of J. Douglas Edwards
      The Real Mad Men of Selling: The Best of J. Douglas Edwards J. Douglas Edwards
    59. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
      The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media Paul Chaney
    60. Negotiation Skills for Salespeople: Get What You Want at the Negotiating Table
      Negotiation Skills for Salespeople: Get What You Want at the Negotiating Table Made for Success
    61. Total Leadership: Be a Better Leader, Have a Richer Life
      Total Leadership: Be a Better Leader, Have a Richer Life Stewart D. Friedman
    62. Goodbye Gordon Gekko: How to Find Your Fortune Without Losing Your Soul
      Goodbye Gordon Gekko: How to Find Your Fortune Without Losing Your Soul Anthony Scaramucci
    63. The Inner Game of Selling: Discovering the Hidden Forces that Determine Your Success
      The Inner Game of Selling: Discovering the Hidden Forces that Determine Your Success Ron Willingham
    64. The Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
      The Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships Jeffrey Gitomer
    65. Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
      Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization Micah Solomon
    66. The Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others
      The Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others Jeffrey Gitomer
    67. Growing & Managing A Business
      Growing & Managing A Business Kathleen Allen (PhD)
    68. Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy
      Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy Michael Useem
    69. Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar: Think Like a Marketer - Sell Like a Superstar
      Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar: Think Like a Marketer - Sell Like a Superstar John Jantsch
    70. Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business
      Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business Maria Aspan
    71. Prospect the Sandler Way: A 30-Day Program for Mastering Stress-Free Lead Development
      Prospect the Sandler Way: A 30-Day Program for Mastering Stress-Free Lead Development John Rosso
    72. Innovation Prowess: Leadership Strategies for Accelerating Growth (Wharton Executive Essentials)
      Innovation Prowess: Leadership Strategies for Accelerating Growth (Wharton Executive Essentials) George S. Day
    73. Strategy Builder: How to Create and Communicate More Effective Strategies
      Strategy Builder: How to Create and Communicate More Effective Strategies Duncan Angwin
    74. Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (And How You Can Too)
      Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (And How You Can Too) David Cancel
    75. Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
      Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind Bernd H. Schmitt
    76. The Wealth Creator's Playbook: A Guide to Maximizing Your Return on Life and Money
      The Wealth Creator's Playbook: A Guide to Maximizing Your Return on Life and Money John Christianson
    77. Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
      Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun
    78. The Perfect SalesForce: The 6 Best Practices of the World's Best Sales Teams
      The Perfect SalesForce: The 6 Best Practices of the World's Best Sales Teams Derek Gatehouse
    79. Leading Loyalty: Cracking the Code to Customer Devotion
      Leading Loyalty: Cracking the Code to Customer Devotion Leena Rinne
    80. Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales
      Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales Alex Goldfayn
    81. The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise...
      The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise... Ian C. MacMillan
    82. Integration Marketing: How Small Businesses Become Big Businesses? and Big Businesses Become Empires
      Integration Marketing: How Small Businesses Become Big Businesses? and Big Businesses Become Empires Mark Joyner
    83. Crack the C-Suite Code: How Successful Leaders Make It to the Top
      Crack the C-Suite Code: How Successful Leaders Make It to the Top Cassandra Frangos
    84. The MECE Muse: 100+ Selected Practices, Unwritten Rules, and Habits of Great Consultants
      The MECE Muse: 100+ Selected Practices, Unwritten Rules, and Habits of Great Consultants Christie Lindor
    85. The Kill: How to Close Every Sale-Every Time
      The Kill: How to Close Every Sale-Every Time Mark Stevens
    86. How to License Your Million Dollar Idea: Everything You Need to Know to Turn a Simple Idea Into a Million Dollar Payday, 2nd Edition
      How to License Your Million Dollar Idea: Everything You Need to Know to Turn a Simple Idea Into a Million Dollar Payday, 2nd Edition Harvey Reese
    87. Mastering Leadership: An Integrated Framework for Breakthrough Performance and Extraordinary Business Results
      Mastering Leadership: An Integrated Framework for Breakthrough Performance and Extraordinary Business Results William A. Adams
    88. The Ten Roads to Riches, Second Edition: The Ways the Wealthy Got There (And How You Can Too!)
      The Ten Roads to Riches, Second Edition: The Ways the Wealthy Got There (And How You Can Too!) Ken Fisher
    89. Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human
      Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Kevin Lund
    90. Growth IQ: Master the 10 Paths to Grow Your Business
      Growth IQ: Master the 10 Paths to Grow Your Business Tiffani Bova
    91. The Art of Being Unreasonable: Lessons in Unconventional Thinking
      The Art of Being Unreasonable: Lessons in Unconventional Thinking Eli Broad

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    159 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Start tilbuddet

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis