Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Inside the Tornado

8 Anmeldelser

3.5

Serier

1 of 5

Længde
3T 5M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

""Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track of all that money. Now, a word of warning""

In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the profit-rich niches and hyper-growth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.

Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. If you are marketing technology-based products or managing the people who do, then you will find yourself Inside the Tornado.

© 2006 HarperAudio (Lydbog): 9780060886806

Release date

Lydbog: 20. december 2006

Andre kan også lide...

  1. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  2. Escape Velocity: Free Your Company's Future from the Pull of the Past Geoffrey A. Moore
  3. Good to Great Jim Collins
  4. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  5. How To Win Friends And Influence People Dale Carnegie
  6. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  7. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  8. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  9. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  10. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  11. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  12. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  13. Principles: Life and Work Ray Dalio
  14. Contagious: Why Things Catch On Jonah Berger
  15. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  16. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  17. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  18. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  19. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  20. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
  21. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  22. Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark David Clark
  23. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  24. 22 Immutable Laws of Branding Al Ries
  25. Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Chris Yeh
  26. The Intelligent Investor Rev Ed. Benjamin Graham
  27. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  28. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  29. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  30. Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
  31. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  32. Range: How Generalists Triumph in a Specialized World David Epstein
  33. The Compound Effect: Jumpstart Your Income, Your Life, Your Success Darren Hardy
  34. Noise Daniel Kahneman
  35. Focus: The Hidden Driver of Excellence Daniel Goleman
  36. Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell
  37. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  38. The 22 Immutable Laws of Marketing Jack Trout
  39. Shoe Dog: A Memoir by the Creator of Nike Phil Knight
  40. The Catalyst: How to Change Anyone's Mind Jonah Berger
  41. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Mark Manson
  42. The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rob Fitzpatrick
  43. Awaken the Giant Within Tony Robbins
  44. Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work Steven Kotler
  45. No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy
  46. Management Challenges for the 21St Century Peter F. Drucker

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis