Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036
Cover for The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

5 Bedømmelse

4.6

Varighed
14T 3M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed:

● 8 headlines that work—and how to use them

● The 5-step "Motivating Sequence" for generating more sales and profits

● 10 tips for boosting landing page conversion rates

● 15 techniques to ensure your emails get high open and click-through rates

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

© 2020 Tantor Media (Lydbog): 9781705265260

Udgivelsesdato

Lydbog: 29. september 2020

Andre kan også lide...

  1. Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
    Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits Claire Diaz-Ortiz
  2. The Complete 101 Collection: What Every Leader Needs to Know
    The Complete 101 Collection: What Every Leader Needs to Know John C. Maxwell
  3. Everyone Communicates, Few Connect: What the Most Effective People Do Differently
    Everyone Communicates, Few Connect: What the Most Effective People Do Differently John C. Maxwell
  4. The 17 Indisputable Laws of Teamwork: Embrace Them and Empower Your Team
    The 17 Indisputable Laws of Teamwork: Embrace Them and Empower Your Team John C. Maxwell
  5. Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table
    Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table Leigh Thompson
  6. Get to the Point!: Sharpen Your Message and Make Your Words Matter
    Get to the Point!: Sharpen Your Message and Make Your Words Matter Joel Schwartzberg
  7. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
    How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Ray Edwards
  8. The First-Time Manager
    The First-Time Manager Jim McCormick
  9. Mind Your Mindset: The Science That Shows Success Starts with Your Thinking
    Mind Your Mindset: The Science That Shows Success Starts with Your Thinking Michael Hyatt
  10. Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence
    Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence Ethan Becker
  11. CONNECT!
    CONNECT! Dale Carnegie & Associates
  12. Lead!: How to Build a High-Performing Team
    Lead!: How to Build a High-Performing Team Dale Carnegie & Associates
  13. Master Your Next Move: The Essential Companion to "The First 90 Days"
    Master Your Next Move: The Essential Companion to "The First 90 Days" Michael D. Watkins
  14. Pitch Perfect: How to Say It Right the First Time, Every Time
    Pitch Perfect: How to Say It Right the First Time, Every Time Bill McGowan
  15. The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business
    The Vision-Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business Michael Hyatt
  16. Trust and Inspire
    Trust and Inspire Stephen M.R. Covey
  17. Shaping the Game: The New Leader's Guide to Effective Negotiating
    Shaping the Game: The New Leader's Guide to Effective Negotiating Michael D. Watkins
  18. Creative Personal Branding: The Strategy To Answer What's Next?
    Creative Personal Branding: The Strategy To Answer What's Next? Jürgen Salenbacher
  19. The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
    The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Robert W. Bly
  20. The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand
    The Brand Mapping Strategy : Design, Build and Accelerate Your Brand: Design, Build, and Accelerate Your Brand Karen Tiber Leland
  21. Entrepreneurial Leap, Updated and Expanded Edition: A Real-World Guide to Discovering What It Takes to Be an Entrepreneur and How You Can Build the Business of Your Dreams
    Entrepreneurial Leap, Updated and Expanded Edition: A Real-World Guide to Discovering What It Takes to Be an Entrepreneur and How You Can Build the Business of Your Dreams Gino Wickman
  22. The Unsold Mindset: Redefining What It Means to Sell
    The Unsold Mindset: Redefining What It Means to Sell Garrett Brown
  23. Hook Point: How to Stand Out in a 3-Second World
    Hook Point: How to Stand Out in a 3-Second World Brendan Kane
  24. Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust
    Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust Ken Blanchard
  25. Win at Work & Succeed at Life: 5 Principles to Free Yourself from the Cult of Overwork
    Win at Work & Succeed at Life: 5 Principles to Free Yourself from the Cult of Overwork Michael Hyatt
  26. 10 Leadership Virtues for Disruptive Times: Coaching Your Team Through Immense Change and Challenge
    10 Leadership Virtues for Disruptive Times: Coaching Your Team Through Immense Change and Challenge Tom Ziglar
  27. Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career
    Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career Donald Miller
  28. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top
    The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top John Warrillow
  29. Ask For More: 10 Questions to Negotiate Anything
    Ask For More: 10 Questions to Negotiate Anything Alexandra Carter
  30. Refire! Don't Retire: Make the Rest of Your Life the Best of Your Life
    Refire! Don't Retire: Make the Rest of Your Life the Best of Your Life Ken Blanchard
  31. Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition
    Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver and Outsell the Competition Lee B. Salz
  32. Talent Magnet: How to Attract and Keep the Best People
    Talent Magnet: How to Attract and Keep the Best People Mark Miller
  33. Collaboration Begins with You: Be a Silo Buster
    Collaboration Begins with You: Be a Silo Buster Ken Blanchard
  34. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
    The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes
  35. Simplify: How the Best Businesses in the World Succeed
    Simplify: How the Best Businesses in the World Succeed Richard Koch
  36. Selling is So Easy, It's Hard: 77 Ways Salespeople Shoot Themselves in the Wallet
    Selling is So Easy, It's Hard: 77 Ways Salespeople Shoot Themselves in the Wallet Dr. Gary S. Goodman
  37. The New Psychology of Winning: Top Qualities of a 21st Century Winner
    The New Psychology of Winning: Top Qualities of a 21st Century Winner Denis Waitley
  38. People Buy You: The Real Secret to what Matters Most in Business
    People Buy You: The Real Secret to what Matters Most in Business Jeb Blount
  39. Peak Performance Culture: The Five Metrics of Organizational Excellence
    Peak Performance Culture: The Five Metrics of Organizational Excellence Dave Mitchell
  40. The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace
    The Eight Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today's Workplace Tim Elmore
  41. Negotiation as a Martial Art: Techniques to Master the Art of Human Exchange
    Negotiation as a Martial Art: Techniques to Master the Art of Human Exchange Cash Nickerson
  42. The Secret: What Great Leaders Know and Do
    The Secret: What Great Leaders Know and Do Ken Blanchard
  43. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
    The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
  44. Exactly What to Say for Real Estate Agents
    Exactly What to Say for Real Estate Agents Chris Smith

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis