Summary of Gap Selling by Keenan: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price getAbstract AG
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#1 Don't be afraid to make a decision and commit to it. Be transparent about your hesitations, but once you make the decision, be transparent about your commitment.
#2 Asking is the most important discipline in sales. You must ask for what you want, directly, assumptively, assertively, and repeatedly.
#3 Ask for what you want.
#4 Asking for what you want is risky, but it's worth it.
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