Book Summary of Sell or Be Sold by Grant Cardone

About
The road to success takes two simple steps: 1) realizing that every interaction in life (not just your job) pivots on your attempt to sell something, and 2) learning how to sell better than you have ever dreamed possible. In Sell or Be Sold, Grant Cardone proves just how true #1 is, and then teaches you everything you need to know about step #2: how to become a professional salesperson—whether your are selling your product to a potential buyer or you are trying to sell your friends on which movie to watch.

Sell or Be Sold puts Cardone’s selling tactics into action. His writing is clear and bold. And the book is packed with actionable insights on claiming control over your life by claiming control over your ability to sell your: ideas, services, products, and anything else that helps you improve your life and achieve your goals.

Here’s what you’ll learn about in this summary:

- The importance of understanding that every person is a salesperson
- How to get started on your own path to greatness
- The most fundamental aspects to successful selling
- And much, much more