Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The Experience Economy, Updated Edition

18 Anmeldelser

4.4

Længde
12T 12M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

Though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable—and thus a lucrative—impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples—including the US Army, Heineken Experience, Autostadt, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Includes a bonus disc with graphics

© 2012 Blackstone Publishing (Lydbog): 9781481594769

Release date

Lydbog: 15. december 2012

Tags

    Andre kan også lide...

    1. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
    2. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
    3. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
    4. Contagious: Why Things Catch On Jonah Berger
    5. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
    6. 22 Immutable Laws of Branding Al Ries
    7. The Magic of Thinking Big David Schwartz
    8. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
    9. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
    10. The Catalyst: How to Change Anyone's Mind Jonah Berger
    11. The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rob Fitzpatrick
    12. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rory Sutherland
    13. The Experience Economy James H. Gilmore
    14. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
    15. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
    16. What the Most Successful People Do Before Breakfast Laura Vanderkam
    17. Blue Ocean Strategy W. Chan Kim
    18. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
    19. The TenX Rule: The Only Difference Between Success and Failure Grant Cardone
    20. The Bed of Procrustes: Philosophical and Practical Aphorisms Nassim Nicholas Taleb
    21. A Little History of Economics Niall Kishtainy
    22. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
    23. Applied Economics: Thinking Beyond Stage One Thomas Sowell
    24. How To Win Friends And Influence People Dale Carnegie
    25. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
    26. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
    27. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
    28. Principles: Life and Work Ray Dalio
    29. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
    30. The Thank You Economy Gary Vaynerchuk
    31. The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth Amy C. Edmondson
    32. Awaken the Giant Within Tony Robbins
    33. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
    34. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
    35. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
    36. The Emotionally Intelligent Leader Daniel Goleman
    37. The Compound Effect: Jumpstart Your Income, Your Life, Your Success Darren Hardy
    38. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich
    39. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
    40. Wise as Fu*k: Simple Truths to Guide You Through the Sh*tstorms of Life Gary John Bishop
    41. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
    42. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
    43. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
    44. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
    45. The 7 Habits of Highly Effective People Stephen R. Covey

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Prøv gratis