Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business

14 Anmeldelser

4

Længde
9T 15M
Sprog
Engelsk
Format
Kategori

Personlig udvikling

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results

Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory experiments have to do with making a buck?

As economist Kay-Yut Chen has shown, quite a bit. Chen started behavioral economics research at Hewlett-Packard, founding the first such "moneylab" at any company, let alone one in the Fortune 500. His groundbreaking research into human behavior has led to tangible results for HP. In fact, he has saved the company millions of dollars by showing how changing the right conditions can make people behave very differently.

Secrets of the Moneylab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: * Use incentives to influence employees, suppliers, and buyers. * Determine whom to trust, and how much. * Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical-but are utterly predictable. * Overcome the human tendency to game the system. * Profit from motives beyond money.

Chen and science writer Marina Krakovsky reveal in plain English how to translate the counterintuitive findings of behavioral economics into concrete action steps for businesses of any size. Secrets of the Moneylab shows how tackling your real-world problems like a scientist can open up entirely new realms of possibility and profit.

© 2010 Ascent Audio (Lydbog): 9781596596917

Release date

Lydbog: 8. november 2010

Andre kan også lide...

  1. Warren Buffett Speaks: Wit and Wisdom from the World's Greatest Investor Janet Lowe
  2. Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue Jim F. Kukral
  3. Dollars and Sense: How We Misthink Money and How to Spend Smarter Dan Ariely
  4. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  5. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
  6. Nudge: Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler
  7. The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home Dan Ariely
  8. No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy
  9. The Intelligent Investor Benjamin Graham
  10. The Little Book of Safe Money Jason Zweig
  11. Now, Build a Great Business: 7 Ways to Maximize Your Profits in Any Market Brian Tracy
  12. Good to Great Jim Collins
  13. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  14. Blue Ocean Strategy W. Chan Kim
  15. Bank On Yourself: The Life-Changing Secret to Growing and Protecting Your Financial Future Pamela Yellen
  16. The Law of Attraction, Plain and Simple: Create the Extraordinary Life That You Deserve Ricotti Sonia
  17. Behavioral Economics: The Basics Philip Corr
  18. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  19. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
  20. Make More Money Brian Tracy
  21. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  22. Success Habits: Proven Principles for Greater Wealth, Health, and Happiness Napoleon Hill
  23. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
  24. Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark David Clark
  25. A Little History of Economics Niall Kishtainy
  26. The Warren Buffett Stock Portfolio: Warren Buffett's Stock Picks: When and Why He Is Investing in Them Mary Buffett
  27. Unshakeable: Your Financial Freedom Playbook Tony Robbins
  28. 168 Hours: You Have More Time Than You Think Laura Vanderkam
  29. The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Jon Gordon
  30. It's Not About the Money Bob Proctor
  31. The Little Book of Economics: How the Economy Works in the Real World Greg Ip
  32. Small Change: Money Mishaps and How to Avoid Them Dan Ariely
  33. Awaken the Giant Within Tony Robbins
  34. The Elements of Investing Charles D. Ellis
  35. Contagious: Why Things Catch On Jonah Berger
  36. Unlimited Power Tony Robbins
  37. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Mark Manson
  38. The 48 Laws of Power Robert Greene
  39. Fast Profits in Hard Times: 10 Secret Strategies to Make You Rich in an Up or Down Economy Jordan E. Goodman
  40. The Secret Rhonda Byrne
  41. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
  42. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  43. Narrative Economics: How Stories Go Viral and Drive Major Economic Events Robert J. Shiller
  44. Family Financial Freedom: How to Balance Your Budget and Drive Away Debt Brian Tracy

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis