Perfectly Confident: How to Calibrate Your Decisions Wisely Don A. Moore
The Brain Sell: When Science Meets Shopping: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
- Af
- Med
- Forlag
Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.
From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it.
A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
During his journey, Lewis explores fascinating questions such as:
Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you—as a retailer or marketer—learn from them?
Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
© 2015 Ascent Audio (Lydbog): 9781469033358
Udgivelsesdato
Lydbog: 1. august 2015
Andre kan også lide...
- Real Influence: Persuade Without Pushing and Gain Without Giving In Mark Goulston, Dr. John Ullmen
- The New Leadership Literacies: Thriving in a Future of Extreme Disruption and Distributed Everything Bob Johansen
- Breaking Out: How to Build Influence in a World of Competing Ideas John Butman
- The Creative Mindset: Mastering the Six Skills That Empower Innovation Jeff DeGraff, Staney DeGraff
- Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer
- Stop Guessing: The 9 Behaviors of Great Problem Solvers Nat Greene
- Mediation: Negotiation by Other Moves Alain Lempereur, Jacques Salzer, Aurelien A. Colson, Eugene Kogan, Michele Pekar
- Culture Wins: The Roadmap to an Irresistible Workplace William Vanderbloemen
- Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rohit Bhargava
- The Etiquette Edge: Modern Manners for Business Success Beverly Langford
- Not Everyone Gets a Trophy: How to Bring Out the Best in Young Talent, 3rd Edition Bruce Tulgan
- Straight Talk: Influence Skills for Collaboration and Commitment Rick Brandon
- Leadership Two Words at a Time: Simple Truths for Leading Complicated People Bill Treasurer
- Sales Management That Works: How to Sell in a World that Never Stops Changing Frank V. Cespedes
- Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison Joe Calloway
- The Socially Intelligent Project Manager: Soft Skills That Prevent Hard Days Kim Wasson
- The Conscience Code: Lead with Your Values. Advance Your Career. G. Richard Shell
- From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation Vivek Wadhwa, Alex Salkever, Ismail Amla
- Own Your Authority: Follow Your Instincts, Radiate Confidence, and Communicate as a Leader People Trust Marisa Santoro
- Building Brand Communities: How Organizations Succeed by Creating Belonging Charles Vogl, Carrie Melissa Jones
- Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
- Communicate with Mastery: Speak With Conviction and Write for Impact JD Schramm
- Breaking the Trust Barrier: How Leaders Close the Gaps for High Performance JV Venable
- Longpath: Becoming the Great Ancestors Our Future Needs – An Antidote for Short-Termism Ari Wallach
- Becoming a Resonant Leader: Develop Your Emotional Intelligence, Renew Your Relationships, Sustain Your Effectiveness Richard Boyatzis, Annie McKee, Fran Johnston
- The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good John B. Izzo, Jeff Vanderwielen
- Win the Heart: How to Create a Culture of Full Engagement Mark Miller
- The Decision Maker: Unlock the Potential of Everyone in Your Organization, One Decision at a Time Dennis Bakke
- The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers Michael F. Schein
- The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions Noah Fleming
- Shapers: Reinvent the Way You Work and Change the Future Jonas Altman
- How to Thrive in the Virtual Workplace: Simple and Effective Tips for Successful, Productive and Empowered Remote Work Robert Glazer
- The Reality-Based Rules of the Workplace: Know What Boosts Your Value, Kills Your Chances, & Will Make You Happier Cy Wakeman
- Conflict without Casualties: A Field Guide for Leading with Compassionate Accountability Nate Regier, PhD
- Communication: How To Connect With Anyone Gill Hasson
- The Extraordinary Power of Leader Humility: Thriving Organizations — Great Results: Thriving Organizations – Great Results Marilyn Gist
- Extraordinary Influence: How Great Leaders Bring Out the Best in Others Dr. Tim Irwin
- Work is Love Made Visible: A Collection of Essays About the Power of Finding Your Purpose From the World's Greatest Thought Leaders Marshall Goldsmith, Frances Hesselbein, Sarah McArthur
- Process!: How Discipline and Consistency Will Set You and Your Business Free Lisa González, Mike Paton
- The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Bernadette Jiwa
- Creative Conflict: A Practical Guide for Business Negotiators Frank Mobus, Bill Sanders
- People Powered: How Communities Can Supercharge Your Business, Brand, and Teams Jono Bacon
- The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking Parker Lee, Matt Morasky, Marc Sniukas
- Problem Solver: Maximizing Your Strengths to Make Better Decisions Cheryl Strauss Einhorn
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Premium
For dig som lytter og læser ofte.
129 kr. /måned
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
50% rabat i 3 måneder
1 konto
Ubegrænset timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem
2 konti179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Har du en rabatkode?
Indtast koden her
