Real Influence: Persuade Without Pushing and Gain Without Giving In Mark Goulston, Dr. John Ullmen
The Brain Sell: When Science Meets Shopping: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
- Af
- Med
- Forlag
Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.
From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it.
A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
During his journey, Lewis explores fascinating questions such as:
Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you—as a retailer or marketer—learn from them?
Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
© 2015 Ascent Audio (Lydbog): 9781469033358
Udgivelsesdato
Lydbog: 1. august 2015
Andre kan også lide...
- The New Leadership Literacies: Thriving in a Future of Extreme Disruption and Distributed Everything Bob Johansen
- Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff Joel Peterson
- Stop Guessing: The 9 Behaviors of Great Problem Solvers Nat Greene
- Breaking the Trust Barrier: How Leaders Close the Gaps for High Performance JV Venable
- Persuadable: How Great Leaders Change Their Minds to Change The World Al Pittampalli
- Don't Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results Steve Herz
- From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation Vivek Wadhwa, Alex Salkever, Ismail Amla
- The Human Cloud: How Today's Changemakers Use Artificial Intelligence and the Freelance Economy to Transform Work Matthew Mottola, Matthew Douglas Coatney
- Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience Micah Solomon
- You Can't Know It All: Leading in the Age of Deep Expertise Wanda T. Wallace
- 21st Century Investing Redirecting Financial Strategies to Drive Systems Change: Redirecting Financial Strategies to Drive Systems Change Steven Lydenberg, William Burckart
- The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser Tara-Nicholle Nelson
- People Powered: How Communities Can Supercharge Your Business, Brand, and Teams Jono Bacon
- Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
- The Decision Maker: Unlock the Potential of Everyone in Your Organization, One Decision at a Time Dennis Bakke
- Mobilized: An Insider's Guide to the Business and Future of Connected Technology SC Moatti
- Bridging Differences for Better Mentoring: Lean Forward, Learn, Leverage Lisa Z. Fain, Lois J. Zachary
- Creative Directions: Mastering the Transition from Talent to Leader Jason Sperling
- The Extraordinary Power of Leader Humility: Thriving Organizations — Great Results: Thriving Organizations – Great Results Marilyn Gist
- The Knowledge Café: Create an Environment for Successful Knowledge Management Benjamin Anyacho
- The Creative Mindset: Mastering the Six Skills That Empower Innovation Jeff DeGraff, Staney DeGraff
- The Art of Excellent Products: Enchanting Customers with Premium Brand Experiences Riccardo Illy
- The New Art of Ideas: Unlock Your Creative Potential Robin Landa
- Leadership Two Words at a Time: Simple Truths for Leading Complicated People Bill Treasurer
- The Culture Puzzle: Harnessing the Forces That Drive Your Organization’s Success Mario Moussa, Derek Newberry, Greg Urban
- Smart Skills: Negotiation Anthony Jacks
- Win the Heart: How to Create a Culture of Full Engagement Mark Miller
- The Socially Intelligent Project Manager: Soft Skills That Prevent Hard Days Kim Wasson
- Dangerous Love: Transforming Fear and Conflict at Home, at Work, and in the World Chad Ford
- Next Generation Leadership: How to Ensure Young Talent Will Thrive with Your Organization Adam Kingl
- Building Better Organizations: How to Fuel Growth and Lead in a Digital Era Claudy Jules
- Disrupted!: How to Reset Your Brand & Your Career Sally Williamson, Hurst Williamson
- Love ‘Em or Lose ‘Em, Getting Good People to Stay Sixth Edition: Getting Good People to Stay Beverly Kaye, Sharon Jordan-Evans
- The Power of Pressure: Why Pressure Isn’t the Problem, It’s the Solution Dane Jensen
- Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top Steven S. Hoffman
- Perfectly Confident: How to Calibrate Your Decisions Wisely Don A. Moore
- The Generosity Factor: Discover the Joy of Giving Your Time, Talent, and Treasure Ken Blanchard, S.Truett Cathy
- Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads William Miller
- The People Equation: Why Innovation Is People, Not Products Deborah Perry Piscione, David Crawley
- Saving Face: How to Preserve Dignity and Build Trust Maya Hu-Chan
- Conflict without Casualties: A Field Guide for Leading with Compassionate Accountability Nate Regier, PhD
- Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity Josh Linkner
- Optimal Outcomes: Free Yourself from Conflict at Work, at Home, and in Life Jennifer Goldman-Wetzler
- How Performance Management Is Killing Performance—and What to Do About It: Rethink, Redesign, Reboot M. Tamra Chandler
- Napoleon on Project Management: Timeless Lessons in Planning, Execution, and Leadership Jerry Manas
- 101 Tough Conversations to Have with Employees: A Manager's Guide to Addressing Performance, Conduct and Discipline Challenges: A Manager's Guide to Addressing Performance, Conduct, and Discipline Challenges Paul Falcone
- The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good John B. Izzo, Jeff Vanderwielen
- The Language of Leadership: How to Engage and Inspire Your Team Joel Schwartzberg
- How to Think Like a Lawyer--and Why: A Common-Sense Guide to Everyday Dilemmas Kim Wehle
- The Business of We: The Proven Three-Step Process for Closing the Gap Between Us and Them in Your Workplace Laura Kriska
- Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Want Beverly Kaye, Julie Winkle Giulioni
- Learned Excellence: Mental Disciplines for Leading and Winning from the World’s Top Performers Alan Eagle, Eric Potterat
- The Unwritten Rules of Managing Up: Project Management Techniques from the Trenches Dana Brownlee
- The Frictionless Organization: Deliver Great Customer Experiences with Less Effort Bill Price, David Jaffe
- Creating Personal Presence: Look, Talk, Think, and Act Like a Leader Dianna Booher
- Advanced Consulting: Earning Trust at the Highest Level Bill Pasmore
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Premium
For dig som lytter og læser ofte.
129 kr. /måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem2 konti
179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Har du en rabatkode?
Indtast koden her
