Real Influence: Persuade Without Pushing and Gain Without Giving In Mark Goulston, Dr. John Ullmen
The Brain Sell: When Science Meets Shopping: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
- Af
- Med
- Forlag
Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.
From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it.
A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
During his journey, Lewis explores fascinating questions such as:
Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you—as a retailer or marketer—learn from them?
Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
© 2015 Ascent Audio (Lydbog): 9781469033358
Udgivelsesdato
Lydbog: 1. august 2015
Andre kan også lide...
- The New Leadership Literacies: Thriving in a Future of Extreme Disruption and Distributed Everything Bob Johansen
- Stop Guessing: The 9 Behaviors of Great Problem Solvers Nat Greene
- Breaking Out: How to Build Influence in a World of Competing Ideas John Butman
- Mediation: Negotiation by Other Moves Alain Lempereur, Jacques Salzer, Aurelien A. Colson, Eugene Kogan, Michele Pekar
- Breaking the Trust Barrier: How Leaders Close the Gaps for High Performance JV Venable
- Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff Joel Peterson
- The Decision Maker: Unlock the Potential of Everyone in Your Organization, One Decision at a Time Dennis Bakke
- The Adaptation Advantage: Let Go, Learn Fast, and Thrive in the Future of Work Chris Shipley, Heather E. McGowan
- Persuadable: How Great Leaders Change Their Minds to Change The World Al Pittampalli
- Thinking for a Living: How to Get Better Performance and Results from Knowledge Workers Thomas H Davenport
- You Can Change Other People: The Four Steps to Help Your Colleagues, Employees Even Family Up Their Game Peter Bregman, Howie Jacobson, PhD
- From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation Vivek Wadhwa, Alex Salkever, Ismail Amla
- Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience Micah Solomon
- Not Everyone Gets a Trophy: How to Bring Out the Best in Young Talent, 3rd Edition Bruce Tulgan
- Straight Talk: Influence Skills for Collaboration and Commitment Rick Brandon
- The Live Enterprise: Create a Continuously Evolving and Learning Organization Jeff Kavanaugh, Rafee Tarafdar
- You Can't Know It All: Leading in the Age of Deep Expertise Wanda T. Wallace
- Bridging Differences for Better Mentoring: Lean Forward, Learn, Leverage Lisa Z. Fain, Lois J. Zachary
- Don't Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results Steve Herz
- Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer
- Being the Boss: The 3 Imperatives for Becoming a Great Leader Linda A. Hill, Kent Lineback
- The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions Noah Fleming
- Culture Wins: The Roadmap to an Irresistible Workplace William Vanderbloemen
- The Reality-Based Rules of the Workplace: Know What Boosts Your Value, Kills Your Chances, & Will Make You Happier Cy Wakeman
- People Powered: How Communities Can Supercharge Your Business, Brand, and Teams Jono Bacon
- Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rohit Bhargava
- Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
- The Human Cloud: How Today's Changemakers Use Artificial Intelligence and the Freelance Economy to Transform Work Matthew Mottola, Matthew Douglas Coatney
- The Extraordinary Power of Leader Humility: Thriving Organizations — Great Results: Thriving Organizations – Great Results Marilyn Gist
- The Creative Mindset: Mastering the Six Skills That Empower Innovation Jeff DeGraff, Staney DeGraff
- The Manager and the Monk : A Discourse on Prayer, Profit and Principles: A Discourse on Prayer, Profit, and Principles Jochen Zeitz, Anselm Grn
- The Power of Understanding People : The Key to Strengthening Relationships, Increasing Sales and Enhancing Organizational Performance: The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance Dave Mitchell
- How to Thrive in the Virtual Workplace: Simple and Effective Tips for Successful, Productive and Empowered Remote Work Robert Glazer
- How Do You Fight a Horse-Sized Duck?: Secrets to Succeeding at Interview Mind Games and Getting the Job You Want William Poundstone
- The Etiquette Edge: Modern Manners for Business Success Beverly Langford
- 21st Century Investing Redirecting Financial Strategies to Drive Systems Change: Redirecting Financial Strategies to Drive Systems Change Steven Lydenberg, William Burckart
- Sales Management That Works: How to Sell in a World that Never Stops Changing Frank V. Cespedes
- Win from Within: Build Organizational Culture for Competitive Advantage James Heskett
- Leading Outside the Lines: How to Mobilize the (in)formal Organization, Energize Your Team, and Get Better Results Jon R. Katzenbach, Zia Khan
- Leadership Two Words at a Time: Simple Truths for Leading Complicated People Bill Treasurer
- Entrepreneur Voices on Strategic Management The Staff of Entrepreneur Media
- The New Art of Ideas: Unlock Your Creative Potential Robin Landa
- The Socially Intelligent Project Manager: Soft Skills That Prevent Hard Days Kim Wasson
- Win the Heart: How to Create a Culture of Full Engagement Mark Miller
- Leading Through Culture: How Real Leaders Create Cultures That Motivate People to Achieve Great Things Ken Wilcox
- Shapers: Reinvent the Way You Work and Change the Future Jonas Altman
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Premium
For dig som lytter og læser ofte.
129 kr. /måned
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
50% rabat i 3 måneder
1 konto
Ubegrænset timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem
2 konti179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Har du en rabatkode?
Indtast koden her
