Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Selling to the Affluent

1 Anmeldelser

5

Sprog
Engelsk
Format
Kategori

Økonomi & Business

From the New York Times–bestselling coauthor of The Millionaire Next Door: “No one better illuminates the who, where, and how of the affluent market” (J. Arthur Urciuoli, former chairman at Merrill Lynch).

In the bestselling classic The Millionaire Next Door, Dr. Thomas J. Stanley showed his readers where to look for the wealthy. In Selling to the Affluent, he shows us how to persuade them. This book provides an insightful roadmap of the motivations and purchasing patterns of the affluent—and delivers a strategy for salespeople to leverage that information to the best advantage.

This book outlines all phases of the sales process, from approaching wealthy prospects to pinpointing their wants and needs—frequently different from those of less affluent markets—and selling both tangible and intangible products. It profiles several key demographics within the wealthy subset—including business owners, men and women, and the retired. It’s the most detailed and inclusive manual on the market for selling to the wealthy.

“Dr. Stanley’s strategies consider the real needs of the high income professionals—needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual’s extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means. ” —Carolyn J. Cole, chairman and founder of The Cole Group and The institute of Economics and Finance

“Selling to the Affluent is well written, relevant, and exciting; it presents an important complementary extension to Marketing to the Affluent. ” —William D. Danko, PhD, coauthor of The Millionaire Next Door

© 2012 RosettaBooks (E-bog): 9780795325991

Release date

E-bog: 29. juni 2012

Andre kan også lide...

  1. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
  2. Make More Money Brian Tracy
  3. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  4. The Secrets of Successful Selling Habits Zig Ziglar
  5. If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition Grant Cardone
  6. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  7. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  8. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  9. How to Master the Art of Selling Tom Hopkins
  10. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  11. The Magic of Thinking Big David Schwartz
  12. The Art of Seduction: An Indispensible Primer on the Ultimate Form of Power Robert Greene
  13. Contagious: Why Things Catch On Jonah Berger
  14. HBR's 10 Must Reads on Communication 2-Volume Collection Harvard Business Review
  15. Range: How Generalists Triumph in a Specialized World David Epstein
  16. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  17. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
  18. The Catalyst: How to Change Anyone's Mind Jonah Berger
  19. Good Habits, Bad Habits: How to Make Positive Changes That Stick Wendy Wood
  20. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich
  21. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  22. The 48 Laws of Power Robert Greene
  23. Joy at Work: Organizing Your Professional Life Marie Kondo
  24. Close That Sale!: The 24 Best Sales Closing Techniques Ever Discovered Brian Tracy
  25. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
  26. The Four Color Personalities For MLM: The Secret Language For Network Marketing Tom "Big Al" Schreiter
  27. The Two-Minute Story for Network Marketing: Create the Big-Picture Story That Sticks! Keith Schreiter
  28. The 50th Law Robert Greene
  29. 3 Easy Habits for Network Marketing: Automate Your MLM Success Keith Schreiter
  30. Dollars and Sense: How We Misthink Money and How to Spend Smarter Dan Ariely
  31. Noise Daniel Kahneman
  32. Do Hard Things: Why We Get Resilience Wrong and the Surprising Science of Real Toughness Steve Magness
  33. 168 Hours: You Have More Time Than You Think Laura Vanderkam
  34. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  35. The Untethered Soul: The Journey Beyond Yourself Michael A. Singer
  36. Your Sacred Self Wayne W. Dyer
  37. Built to Last: Successful Habits of Visionary Companies Jim Collins
  38. The Art of Thinking Clearly Rolf Dobelli
  39. Focus: The Hidden Driver of Excellence Daniel Goleman
  40. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  41. Blue Ocean Strategy W. Chan Kim
  42. The Little Book That Still Beats the Market Joel Greenblatt
  43. Hyperfocus: How to Work Less and Achieve More Chris Bailey
  44. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  45. Common Sense on Mutual Funds: Fully Updated 10th Anniversary Edition John C. Bogle
  46. Good to Great Jim Collins

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis