Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036
Varighed
6T 46M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counselors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

© 2020 Simon & Schuster Audio UK (Lydbog): 9781471194306

Udgivelsesdato

Lydbog: 10. marts 2020

Andre kan også lide...

  1. Tireless: Key Principles that Drive Success Beyond Business School Kim Lorenz
  2. Beyond Dealmaking : Five Steps to Negotiating Profitable Relationships: Five Steps to Negotiating Profitable Relationships Melanie Billings-Yun
  3. 17 Reasons Your Company Is Not Investment Grade & What To Do About It: Practical Advice From An Owner & Investment Banker Zane Tarence
  4. The Solutions Oriented Leader: Your Comprehensive Guide to Achieve World-Class Results Dr Rick Goodman
  5. The People Equation: Why Innovation Is People, Not Products Deborah Perry Piscione
  6. The Shareholder Action Guide: Unleash Your Hidden Powers to Hold Corporations Accountable Andrew Behar
  7. Return On Courage: A Business Playbook for Courageous Change Ryan Berman
  8. The Rabbi and the CEO: The Ten Commandments for 21st-Century Leaders Thomas D. Zweifel
  9. The New Prince: Why and How to Startup Marco Trombetti
  10. The Fight To Lead: Overcome The Battle Within To Lead At The Highest Levels. Armon Owens
  11. Why Are We Bad at Picking Good Leaders? A Better Way to Evaluate Leadership Potential Jeffrey Cohn
  12. In Your Power Sharon Melnick PhD
  13. The Outstanding Negotiator Christian H. Godefroy
  14. StratPro: The Strategic Business Transformation Process Allen E. Fishman
  15. "No" Doesn't Always Mean No: Strategies for Influencing Behavior and Winning Cooperation Kene Erike
  16. Winning with Relationships: 21 Laws of Influence in Love and Business Justin Cohen
  17. The Government Leader’s Field Guide to Organizational Agility: How to Navigate Complex and Turbulent Times Sarah C. Miller
  18. Extraordinary Results: Mastering the Art of Leading, Coaching & Influencing Others Joe Contrera
  19. The Contrarian's Guide to Leadership Steven B. Sample
  20. Honing the Human Edge: How Leaders Can Unlock Success Through Caring, Coaching, and Accountability Edward Mady
  21. Project Decisions (2nd Edition): The Art and Science Lev Virine
  22. Successful Black Entrepreneurs: Hidden Histories, Inspirational Stories, and Extraordinary Business Achievements Steven Rogers
  23. Clarity: Business Wisdom to Work Less and Achieve More Jim Vaselopulos
  24. Leading with Noble Purpose: How to Create a Tribe of True Believers Lisa Earle McLeod
  25. Tested: Big Decisions. Small Decisions. The remarkable power of resolve.Australia's Test cricket captain in conversation with inspiring leaders and achievers - from Julia Gillard to Dennis Lillee. Pat Cummins
  26. Mastering Influence-The Art and Skill of Using Power Wisely: The 30 Minute New Breed of Leader Success Series Dr. Sheila Bethel
  27. Holding the Calm: The Secret to Resolving Conflict and Defusing Tension Hesha Abrams
  28. An Attitude of Excellence: How the Best Organizations Get the Best Performance from the Best People Dr. Willie Jolley
  29. Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison Joe Calloway
  30. Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs David Riemer
  31. Stop Playing Safe: Rethink Risk, Unlock the Power of Courage, Achieve Outstanding Success Margie Warrell
  32. Innovation in Australia: Creating Prosperity for Future Generations Ben Kehoe
  33. The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Melina Palmer
  34. Treasure Hunt: A Common-Sense Approach to Building a Successful Sales Career Michael Hinkle
  35. SCALE: A Successful Agent’s Guide to Leveling Up Their Real Estate Business David Greene
  36. You've Got To Be Kidding!: How to Keep Your Job Without Losing Your Integrity Nan DeMars
  37. Scaling Your Business with MOD Virtual Professionals: How to Drive Revenue, Save Time, and Create Your Dream Company Daniel Ramsey
  38. Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth Phil Fernandez
  39. LEAN ENTERPRISE: Transforming Organizations Through Agile Principles and Continuous Improvement (2023 Guide for Beginners) Alanna Gilbert
  40. Critical Thinking and Analytical Mind: The Art of Making Decisions and Solving Problems. Think Clearly, Avoid Cognitive Biases and Fallacies in Systems. Improve Listening Skills. Be a Logical Thinker Marcus P. Dawson
  41. The Five Emotions That Stop Success in Coaches, Clients, and Creatives: Overcoming Personal Obstacles of the Mind Rahti Gorfien
  42. APPLIED CREATIVITY: Your guide to revolutionary thinking and the six skills to unlock creative potential. Christopher S. Sellers
  43. Good Influence: How to Engage Influencers for Purpose and Profit Paul M. Katz
  44. Multi-Media & Marketing: Using Media to Promote Your Business Liv Montgomery
  45. Boom: Bridging the Opportunity Gap to Reignite Startups Craig Hall
  46. How to Run a Business: Manage Your Business, Get the Best Jobs, and Negotiate Better Gerard Howles
  47. The Datapreneurs: The Promise of AI and the Creators Building Our Future Bob Muglia

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet