Simply Put: Why Clear Messages Win—and How to Design Them
- Forfatter
- Indlæser
- Forlag
- 1 Bedømmelse
5
- Længde
- 4T 31M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
How do you break through the noise?
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change—when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.
© 2023 Ascent Audio (Lydbog): 9781663733344
Udgivelsesdato
Lydbog: 26. december 2023
Bøger, der ligner Simply Put: Why Clear Messages Win—and How to Design Them
- First Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World Graham Winter
- Problem Solver: Maximizing Your Strengths to Make Better Decisions Cheryl Strauss Einhorn
- How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold Maria Brito
- How Work Works: The Subtle Science of Getting Ahead Without Losing Yourself Michelle P. King
- The Leader's Guide to Managing Risk: A Proven Method to Build Resilience and Reliability K. Scott Griffith
- The Man's Guide to Corporate Culture: A Practical Guide to the New Normal and Relating to Female Coworkers in the Modern Workplace Heather Zumarraga
- Say More About That: … And Other Ways to Speak Up, Push Back, and Advocate for Yourself and Others Amber Cabral
- NOT Accountable: Rethinking the Constitutionality of Public Employee Unions Philip K. Howard
- The Case Study Handbook, Revised Edition: A Student's Guide William Ellet
- Open: What Happens When You Get Real, Get Honest, and Get Accountable Craig Gross, Adam Palmer
- Untapped Talent: How Second Chance Hiring Works for Your Business and the Community Jeffrey D. Korzenik
- Indispensable By Monday: Learn the Profit-Producing Behaviors that will Help Your Company and Yourself Larry Myler
- Decision Intelligence: Transform Your Team and Organization with AI-Driven Decision-Making Thorsten Heilig, Ilhan Scheer
- Talent Keepers: How Top Leaders Engage and Retain Their Best Performers Craig Taylor, Christopher Mulligan
- The Reputation Game David Waller, Rupert Younger
- Extraordinary Outcomes: Shaping an Otherwise Unpredictable Future Iris R. Firstenberg, Moshe F. Rubinstein
- Open Talent: Leveraging the Global Workforce to Solve Your Biggest Challenges Jin H. Paik, John Winsor
- The Unwritten Rules : The Six Skills You Need to Get Promoted to the Executive Level: The Six Skills You Need to Get Promoted to the Executive Level John Beeson
- The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace Steve Cody, Clayton Fletcher
- Freedom to Fail: Lessons from my Quest for Startup Success Shabnam Aggarwal
- The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers Bernice Chao, Jessalin Lam
- The Mentor Myth: How to Take Control of Your Own Success Debby Carreau
- Corporate Canaries: Avoid Business Disasters with a Coal Miner's Secrets Gary Sutton
- Not Everyone Gets a Trophy: How to Bring Out the Best in Young Talent, 3rd Edition Bruce Tulgan
- Mavericks At Work: Why the Most Original Minds in Business Win William C. Taylor, Polly G. LaBarre
- Recalculating: Navigate Your Career Through the Changing World of Work Lindsey Pollak
- The Opportunity Index: A Solution-Based Framework to Dismantle the Racial Wealth Gap Gavin Lewis
- Farther, Faster, and Far Less Drama: How to Reduce Stress and Make Extraordinary Progress Wherever You Lead Janice Fraser, Jason Fraser
- The Strategy Activation Playbook: A Practical Approach to Bringing Your Strategies to Life Aric Wood
- Taxocracy: What You Don't Know About Taxes and How They Rule Your Daily Life Scott Hodge
- The Vision Code: How to Create and Execute a Compelling Vision for your Business Oleg Konovalov
- I Hate Job Interviews: Stop Stressing. Start Performing. Get the Job You Want. Sam Owens
- Purpose Meets Execution: How Winning Organizations Accelerate Engagement and Drive Profits Louis Efron
- The New Corporate Facts Life: Rethink Your Business to Transform Today's Challenges into Tomorrow's Profits Diana Rivenburgh
- How Not to Manage People: The Leadership Mistakes Keeping Your Team from Greatness Mike Wicks
- Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action John Spence
- Leadership Is Overrated: How the Navy SEALs (and Successful Businesses) Create Self-Leading Teams That Win Chris Mefford, Kyle Buckett
- The Reality-Based Rules of the Workplace: Know What Boosts Your Value, Kills Your Chances, & Will Make You Happier Cy Wakeman
- Becoming the Change: Leadership Behavior Strategies for Continuous Improvement in Healthcare John Toussaint, Kim Barnas
- Determining Leadership Potential: Powerful Insights to Winning at the Talent Game Dr. Kimberly Janson, Dr. Melody Rawlings
- Saved From Success: How God Can Free You from Culture’s Distortion of Family, Work, and the Good Life Dale Partridge
- The Unspoken Rules: Secrets to Starting Your Career Off Right Gorick Ng
- Change Starts with You: Following Your Fire to Heal a Broken World Sam Acho
- The Book of Business Awesome / The Book of Business UnAwesome: How Engaging Your Customers and Employees Can Make Your Business Thrive Scott Stratten
- The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Melina Palmer
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