Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Simply Put: Why Clear Messages Win—and How to Design Them

1 Anmeldelser

5

Længde
4T 31M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

How do you break through the noise?

Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change—when others don't?

The answer is simple. Literally.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.

In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.

© 2023 Ascent Audio (Lydbog): 9781663733344

Release date

Lydbog: 26. december 2023

Andre kan også lide...

  1. The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace Steve Cody
  2. The Sales Call Survival Guide: How to Structure a Sales Call With No-Pressure Selling, That Works Stewart Reed
  3. Good Influence: How to Engage Influencers for Purpose and Profit Paul M. Katz
  4. Make It All About Them: Winning Sales Presentations Nadine Keller
  5. Smart Talk Melissa Vela-Williamson APR CDP
  6. Stress Less Sell More Jeff Riseley
  7. Employee Advocacy: 101 Cheat Codes: Expert Tips for Building and Scaling Your Employee Advocacy Program. Bradley Keenan
  8. This Is Personal: The Art of Delivering the Right Email at the Right Time Brennan Dunn
  9. Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry Jeffrey Davis
  10. I Hate Job Interviews: Stop Stressing. Start Performing. Get the Job You Want. Sam Owens
  11. Unfair Marketing: Drive Marketing Success by Leveraging Your Company's Unique Strengths David Rodnitzky
  12. Humanizing Human Capital: Invest in Your People for Optimal Business Returns Solange Charas, PhD
  13. Subscription Marketing: How to Build a Cash Flow Empire with Recurring Revenue David Lecky
  14. Leading with Noble Purpose: How to Create a Tribe of True Believers Lisa Earle McLeod
  15. The Ultimate Guide to Power and Influence Robert L. Dilenschneider
  16. Rich Man's Principals Poor Man's Work Ethic: Principals Of Building Wealth Timothy Williams
  17. Harnessing Serendipity: Collaboration Artists, Conveners and Connectors David Adler
  18. Done Brad Callen
  19. The Accountability Advantage: Design a sustainable, high-performance culture to build stronger businesses, communities, and people Sam Silverstein
  20. Win!: Raise your profile and grow your business by winning awards Donna O'Toole
  21. CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Consumer Katie Mares
  22. Driven: How Human Nature Shapes Our Choices Nitin Nohria
  23. 17 Reasons Your Company Is Not Investment Grade & What To Do About It: Practical Advice From An Owner & Investment Banker Zane Tarence
  24. Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t. Joe Macleod
  25. Rebooting Work: Transform How You Work in the Age of Entrepreneurship Carlye Adler
  26. WINX: The Problem Solving Model to Win Exponentially with Customers, Employees & Your Bottom Line Irma Parone
  27. You Must Market Your Book: Increase Your Impact, Sell More Books, and Make More Money Honoree Corder
  28. Hurry Up and Fail: How Success Rises from the Ashes of Failure Dave Mason
  29. Lead Like a Marine: Run Towards a Challenge, Assemble Your Fireteam, and Win Your Next Battle John Thompson
  30. Effective Entrepreneurship: The 7 Key Habits & Principles of Elite Entrepreneurs Walter Grant
  31. Strategy in the Age of Disruption: A Handbook to Anticipate Change and Make Smart Decisions Henrik Von Scheel
  32. Project Charter: A Complete End-to-End Guide to Create an Impactful Project Charter for Any Type of Project | Business Case | Objectives | Scope | Business Case | Requirements | Stakeholders | Risks Rahul Iyer
  33. The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers Bernice Chao
  34. Critical Thinking and Analytical Mind: The Art of Making Decisions and Solving Problems. Think Clearly, Avoid Cognitive Biases and Fallacies in Systems. Improve Listening Skills. Be a Logical Thinker Marcus P. Dawson
  35. The Fourth Decision: The Maximized Entrepreneur Randy H. Nelson
  36. The Finesse Factor: How to Build Exceptional Leaders in Stem Organizations Ryan Lahti
  37. From Red To Black: A Short Journey From Debt To Liberty Chris Greenwood
  38. The Leader's Pocket Guide: 101 Indispensable Tools, Tips, and Techniques for Any Situation John Baldoni
  39. From Intention to Impact: A Practical Guide to Diversity, Equity, and Inclusion (Management on the Cutting Edge) Malia C. Lazu
  40. The Datapreneurs: The Promise of AI and the Creators Building Our Future Bob Muglia
  41. Listen First!: Turning Social Media Conversations Into Business Advantage Stephen D. Rappaport
  42. Grow Your Grit: The Essential Guide on How to Develop Your Grit and Resilience to Pursue Your Dreams and Achieve Success Moira Mari
  43. Spare Me the Expectations: Managing Assumptions From Colleagues, Family, and Friends S.K. Johnson

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet