Mindmasters (Anna Caputo version): The Data-Driven Science of Predicting and Changing Human Behavior Sandra Matz
Lyt når som helst, hvor som helst
Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
- Lyt og læs så meget du har lyst til
- Opdag et kæmpe bibliotek fyldt med fortællinger
- Eksklusive titler + Mofibo Originals
- Opsig når som helst
Mindmasters (Gary Tiedmann narration): The Data-Driven Science of Predicting and Changing Human Behavior
- Af
- Med
- Forlag
- Varighed
- 6T 37M
- Sprog
- Engelsk
- Format
- Kategori
Fakta
As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?
In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.
With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.
© 2025 Ascent Audio (Lydbog): 9781663750600
Udgivelsesdato
Lydbog: 25. februar 2025
Andre kan også lide...
- Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI H. James Wilson
- Solvable: A Simple Solution to Complex Problems Albrecht Enders
- G.O.A.T. Wisdom: How to Build a Truly Great Business--From the Founders of Beekman 1802 Dr. Brent Ridge
- Hackers & Painters: Big Ideas from the Computer Age Paul Graham
- Switchers: How Smart Professionals Change Careers -- and Seize Success Dr. Dawn Graham
- Another Way: Building Companies That Last…and Last…and Last Dave Whorton
- Virtual EI Harvard Business Review
- Managing the Professional Service Firm David H. Maister
- Act Like a Leader, Think Like a Leader, Updated Edition of the Global Bestseller, With a New Preface (Revised) Herminia Ibarra
- The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline Danilo Zatta
- Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence Matt Mayberry
- User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences Andy MacMillan
- HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company Richard S. Ruback
- Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Christina Del Villar
- The Case for Good Jobs: How Great Companies Bring Dignity, Pay, and Meaning to Everyone's Work Zeynep Ton
- Smash The Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation Eric Keiles
- HBR's 10 Must Reads 2025: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Use Strategic Thinking to Create the Life You Want" by Rainer Strack, Susanne Dyrchs, and Allison Bailey) Harvard Business Review
- Workforce 4.0: How AI, the Home Office, and the Gig Economy Are Disrupting the Status Quo Gerard Szatvanyi
- HBR's 10 Must Reads 2026: The Definitive Management Ideas of the Year from Harvard Business Review (featuring "The Strategic Genius of Taylor Swift" by Kevin Evers) Harvard Business Review
- The Psychology of Leadership: Timeless Principles to Improve Your Management of Individuals, Teams... and Yourself! Sébastien Page
- The Wisdom of Finance: Discovering Humanity in the World of Risk and Return Mihir Desai
- Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It Denise Villa
- Web3: The Insights You Need from Harvard Business Review Harvard Business Review
- Critical Thinking Growth for Problem Solving and Decision Making: Create a Positive Mind Set for Thinking Eric J Kelly
- Go Tech, or Go Extinct: How Acquiring Tech Disruptors Is the Key to Survival and Growth for Established Companies Paul Cuatrecasas
- HBR Daily Leader: Everyday Wisdom for Exceptional Leadership Harvard Business Review
- Leading Through Culture: How Real Leaders Create Cultures That Motivate People to Achieve Great Things Ken Wilcox
- Negotiation: The Game Has Changed Max H. Bazerman
- Full-Spectrum Thinking: How to Escape Boxes in a Post-Categorical Future Bob Johansen
- The Embedded Entrepreneur: How to Build an Audience-Driven Business Arvid Kahl
- 50 business models of the new economy. Lessons from unicorn companies Mikhail Ivanov
- Slide:ology: The Art and Science of Creating Great Presentations Nancy Duarte
- Move Fast & Fix Things: The Trusted Leader's Guide to Solving Hard Problems Anne Morriss
- HBR's 10 Must Reads on Data Strategy Harvard Business Review
- How Leaders Learn: Master the Habits of the World's Most Successful People David Novak
- Inspire: The Universal Path for Leading Yourself and Others Adam Galinsky
- Org Design for Design Orgs: Building and Managing In-House Design Teams Peter Merholz
- Stop Engaging Employees: Start Making Work More Human Eryc Eyl
- Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale. William Miller
- Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future Vijay Govindarajan
- Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors Brad Feld
- Power to the Middle: Why Managers Hold the Keys to the Future of Work Bill Schaninger
- HBR's 10 Must Reads on Managing Yourself, Updated and Expanded (featuring "How Will You Measure Your Life?" by Clayton M. Christensen) Clayton M. Christensen
- How to Read a Room: Navigate Any Situation, Lead with Confidence, and Create an Impact at Work Dr. Mike Bechtle
- Complete AI Training for people who work in Marketing: Future-Proof Your Skills; Save a Wealth of Time; Secure Your Job; Maximize Your Income. Jeroen Erne
- Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything Matt Britton
- Growth for Good: Reshaping Capitalism to Save Humanity from Climate Catastrophe Alessio Terzi
- UnSelling: The New Customer Experience Scott Stratten
- First Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World Graham Winter
- The Best of Radical Candor, Vol. 1: Get Stuff Done Kim Scott
- Big Bets: How Large-Scale Change Really Happens Rajiv Shah
- The Leader Lab: Core Skills to Become a Great Manager Faster Tania Luna
- Average Joe: Be the Silicon Valley Tech Genius Shawn Livermore
- Seeing The How Allen P. Adamson
- The Exceptional Middle Manager: How to Think Smarter, Build High-Performance Teams, and Advance Your Career in Today's Workplace Jeff Lyon
- Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results Bernard Marr
- Discussing Design: Improving Communication and Collaboration through Critique Aaron Irizarry
- Dynamic Reteaming, Second Edition: The Art and Wisdom of Changing Teams Heidi Helfand
- The Innovation Tournament Handbook Christian Terwiesch
- Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t. Joe Macleod
- Designing Transformative Experiences: A Toolkit for Leaders, Trainers, Teachers, and other Experience Designers Brad McLain
- Authenticity, Identity, and Being Yourself at Work Harvard Business Review
- Lean Analytics: Manage and Automatize Your Business with Lean Analytics Jason Bennett, Jennifer Bowen
- The Product Momentum Gap: Bringing together product strategy and customer value Dave Martin
- Data as a Product: How to Provide the Data That the Company Needs Brian Murray
- Strategy to Action: Run Your Business Without It Running You Keita Demming
- Negotiating the Impossible, Second Edition: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
- Christian Reflections on The Leadership Challenge John C. Maxwell
- Problem Hunting: The Tech Startup Textbook Brian Long
- Speak, Memorably: The Art of Captivating an Audience Bill McGowan
- Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth Christoph Senn
Vælg dit abonnement
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Den mest populære
Premium
For dig som lytter og læser ofte.
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
1 konto
Ubegrænset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /månedFlex
For dig som vil prøve Mofibo.
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Sprog og region
Dansk
Danmark
