Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

1 Anmeldelser

4

Længde
8T 51M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good job building a loyal customer base that attempts to attract other customers feels like a betrayal to your core audience. Other times, a new segment adopts your products without your courting, and it creates tension with existing customers.

Welcome to "the conflict zone," where brands must navigate incompatibilities between customer segments to achieve growth, or risk losing more customers than they gain. How did Supreme's attempts to crossover into fashion cost the brand its coveted reputation among skateboarders? How did Apple lose one of its most devoted customer bases when it updated a piece of software? What did Tiffany do when its silver jewelry became too popular with teenagers?

Marketing experts and professors Annie Wilson and Ryan Hamilton answer these questions, and through dozens more cases provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

© 2025 Ascent Audio (Lydbog): 9781663752604

Release date

Lydbog: 10. juni 2025

Andre kan også lide...

  1. AI First: The Playbook for a Future-Proof Business and Brand Adam Brotman
  2. Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale. William Miller
  3. Competitive Success: Building Winning Strategies with Corporate War Games Arjan Singh
  4. Digital Transformation in the Electronics Industry: Business and Technical Evolution in Electronic Components Procurement Casimir Saternos
  5. Hatching Twitter: The Ultimate Guide to Twitter Strategies for Successful Business, Learn All The Secrets From Top Twitter Users on How They Get All the Business Without Spending Anything! P.L. Klein
  6. Shocks, Crises, and False Alarms: How to Assess True Macroeconomic Risk Paul Swartz
  7. Cutting Through: Your Company’s High Performance Management System Bernie Haffey
  8. The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark Alex Brueckmann
  9. Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) John Meese
  10. Mind Over Markets: Power Trading with Market Generated Information, Updated Edition James F. Dalton
  11. Leadership for a Fractured World: How to Cross Boundaries, Build Bridges, and Lead Change Dean WIlliams
  12. Superior: Creating a Superior Culture of Excellence Rusty Komori
  13. The Activator Advantage: What Today's Rainmakers Do Differently Matthew Dixon
  14. Turnaround Time: Uniting an Airline and Its Employees in the Friendly Skies Oscar Munoz
  15. The CEOs Guide to Personal Branding: Building Legacy, Leadership and Leverage Tim Piccirillo
  16. Your invisible Network Michael Urtuzuástegu Melcher
  17. [EPE Principle] Enter, Perform, Exit: Understanding The Opportunity Cycle Azeez Amida
  18. Zero-Time Selling: 10 Essential Steps To Accelerate Every Company's Sales Andy Paul
  19. Enterprise Strategy for Blockchain Ravi Sarathy
  20. Rethinking Work: Seismic Changes in the Where, When, and Why Rishad Tobaccowala
  21. Strategy in the Digital Age: Mastering Digital Transformation Michael Lenox
  22. A World Gone Social: How Companies Must Adapt to Survive Ted Coine
  23. The Art of Negotiation – Mastering Persuasion in Business & Life: Proven Strategies to Win Deals, Influence Decisions, and Succeed in Any Situation Issac Poe
  24. Another Way: Building Companies That Last…and Last…and Last Dave Whorton
  25. The Sales Contrarian: Opening the Minds of Salespeople and Sales Leaders for the Greater Good Steve Heroux
  26. Nice Guys Finish Last and Other Workplace Lies: Successfully Navigating the Modern Workplace John Ruffa
  27. Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together Mike Leavitt
  28. Emerging Domestic Markets: How Financial Entrepreneurs Reach Underserved Communities in the United States Gregory Fairchild
  29. New Market New You: How To Turn Tough Circumstances Into Winning Strategies Ronda Conger
  30. Cash Flow Made Simple Professor Gee
  31. Listen or Die Sean McDade PhD
  32. Fundamentals of Credit and Credit Analysis: Corporate Credit Analysis Arnold Ziegel
  33. Hardball: Are You Playing to Play or Playing to Win? John Butman
  34. Incompetence Compensation Competence: How Managers Really Tick. Stories Ralf Lisch
  35. Power Barometer: How to Manage Personal Energy for Business Success Josefine Campbell
  36. Leading Through: Activating the Soul, Heart, and Mind of Leadership Erin E. Clark
  37. Value Stream Mapping: Reduce waste and maximise efficiency 50minutes
  38. The Soul of the Deal: Creative Frameworks for Buying, Selling, and Investing in Any Business Marc H. Morgenstern
  39. What Makes an Effective Executive (Harvard Business Review Classics) Peter F. Drucker
  40. Blockchain in Action Penny Watley
  41. Tested: Big Decisions. Small Decisions. The remarkable power of resolve.Australia's Test cricket captain in conversation with inspiring leaders and achievers - from Julia Gillard to Dennis Lillee. Pat Cummins
  42. Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business Carlye Adler
  43. Exit Right: How to Sell Your Startup, Maximize Your Return and Build Your Legacy Mert Iseri

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet