Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies and Win More Business: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

6 Anmeldelser

3.7

Længde
7T 2M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise guidance.

Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.

Listen to this book to learn who buys what, and why; understand your buyer's goals and how you can address them; tailor your marketing activities to your buyer's expectations; and see the purchase through the customer's eyes.

© 2019 Ascent Audio (Lydbog): 9781469076836

Release date

Lydbog: 12. november 2019

Andre kan også lide...

  1. How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher
  2. Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences Eric Berridge
  3. Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business Kate Colbert
  4. The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Bernadette Jiwa
  5. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
  6. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Shane Snow
  7. Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer
  8. Bigger Than This: How to Turn Any Venture into an Admired Brand Fabian Geyrhalter
  9. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
  10. The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Robert W. Bly
  11. Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger
  12. AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales Andrew Appel
  13. Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
  14. Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
  15. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Marcus Sheridan
  16. Fill Your Funnel: Selling with Social Media Tom Hopkins
  17. In search of the Obvious: The Antidote for Today's Marketing Mess Jack Trout
  18. Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  19. INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
  20. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
  21. The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits
  22. Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Steve Curtin
  23. Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
  24. Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rohit Bhargava
  25. The Accidental Creative: How to Be Brilliant at a Moment's Notice Todd Henry
  26. Friction: Passion Brands in the Age of Disruption Jordan Berg
  27. Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team Todd Davis
  28. Rookie Smarts: Why Learning Beats Knowing in the New Game of Work Liz Wiseman
  29. The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
  30. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated Eric Siegel
  31. Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences John Edson
  32. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Ray Edwards
  33. The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs Amy Wilkinson
  34. The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics Jenny Dearborn
  35. The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rita Gunther McGrath
  36. Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap Art Kleiner
  37. The Digital Transformation Playbook: Rethink Your Business for the Digital Age David L. Rogers
  38. The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed Alberto Savoia
  39. The Art of Product Design: Changing How Things Get Made Hardi Meybaum
  40. Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
  41. Digital @ Scale: The Playbook You Need to Transform Your Company Jurgen Meffert
  42. The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You Shane Snow
  43. Connecting the Dots: Leadership Lessons in a Start-up World John Chambers
  44. Unstoppable Teams: The Four Essential Actions of High-Performance Leadership Alden Mills
  45. HBR's 10 Must Reads on Creative Teams Collection (7 Books) Marcus Buckingham

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet