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Irene Pereyra

Pocket Universal Principles of UX features the concepts and guidelines included in the original version in an accessible condensed format.

 Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:
 • Consider 
 • Empathize 
 • Define 
 • Research 
 • Design 
 • Validate 

 And features principles as diverse as:
 • Design is not neutral 
 • Make the choice easy 
 • Some complexity cannot be reduced 
 • Map the ecosystem 
 • So you think you can scroll 
 • Don’t grade your own homework 

 User Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do.

 Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle.

 This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. 

 The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Rockport Publishers

Rockport Universal

The Pocket Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology

Kelly Harris Smith

Chris Grimley

This smaller version of Universal Principles of Interior Design features the concepts and guidelines included in the original version. 

 Master the art of interior design through the 100 laws, guidelines, ideas, and general considerations in this comprehensive, cross-disciplinary encyclopedia. It’s the one reference interior designers need—for professionals and nonprofessionals alike.

 Richly illustrated and easy to navigate, The Pocket Universal Principles of Interior Design pairs clear explanations of each concept with visual examples of the ideas applied in practice. Featured principles are as diverse as:
 • Biomimicry 
 • Color Theory 
 • Health, Safety, and Welfare 
 • Pattern 
 • Sustainability 

 Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. The second page contains visual examples and related graphics to support a deeper understanding of the principles.

 The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

The Pocket Universal Principles of Interior Design: 100 Ways to Develop Innovative Ideas, Enhance Usability, and Design Effective Solutions

Elliot Jay Stocks

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

 We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.

 Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.

 Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.

 Featured principles are as diverse as: • Characters & Glyphs 
 • Font v. Typeface 
 • Hierarchy 
 • Inclusivity 
 • OpenType 
 • Pairing type 
 • Rhythm 
 • Web fonts 

 Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear with the text, and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle.

 With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.

 The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Universal Principles of Typography: 100 Key Concepts for Choosing and Using Type

Mark Kingsley

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.

Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:
 

 • Authenticity 
 • Social Responsibility 
 • World Building 
 • Gatekeepers 
 • Rituals and routine 

 Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes are included and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle.

 The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

Cruz Garcia

WAI Architecture Think Tank

Nathalie Frankowski

Take an expansive and provocative tour of architectural theory and practice, exploring everything from basic concepts to speculative design and subversive interventions.

Universal Principles of Architecture illustrates in 100 concepts the importance, possibilities, challenges, and roles that architecture plays in shaping the world. This radical and perhaps surprising survey is divided into five sections: Archetypes, Methods, Conditions, Relationships, and Imaginaries. And, each of the five sections in the book introduces in 20 principles architecture at different scales and stages of the design process.
 
Through an inclusive and holistic approach, the book refers to initial design ideas, creative design approaches, reflections on the effects of the built and destroyed environments, and architectural desires and aspirations to transform the world and engage with the cosmos.

Because architecture is the converging point where many fields of knowledge, ideas, forms, approaches, methods, sensibilities, and materials meet, the book provides a flexible and dynamic space where the material, conceptual, and social take shape. 
 
Written, illustrated, and designed by critically acclaimed architects, educators, and authors Cruz Garcia and Nathalie Frankowski of WAI Architecture Think Tank, Universal Principles of Architecture combines accessible writing with otherworldly images like the ones they have displayed in exhibitions at the Centre Pompidou Metz, Museum of Modern Art New York, Neues Museum Nuremberg, and Museum of Art, Architecture, and Technology Lisbon.
 
The principles include:

 • Figurative Archetypes
 • Parasitic Architecture
 • Diagramming
 • Modelling
 • Three-Dimensional Printing
 • Carbon Neutral
 • Biomimicry
 • Inclusive Design
 • Participatory Design
 • AI Cities
 • Queer Cartographies
 • Intergalactic Architecture

Intended as an intergenerational and transdisciplinary reference volume, the book presents an ambitious overview of what architecture has been and can be in a world full of urgent challenges and abundant opportunities for social and ecological responsibility, and design creativity.

This book will challenge your preconceived notions of what architecture is and how it can be used. 

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Universal Principles of Architecture: 100 Architectural Archetypes, Methods, Conditions, Relationships, and Imaginaries

Maggie Maggio

Stephen Westland

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice.

 The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. "

 Each principle is presented in a two-page format: • The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. 
 • The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. 
 
 Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.
 
 By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color.

 The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Universal Principles of Color: 100 Key Concepts for Understanding, Analyzing, and Working with Color

Kritina Holden

William Lidwell

Jill Butler

Universal Principles of Design, Completely Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated references for existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. 

Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice.

 Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. 

 Each principle is presented in a two-page format. The first page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle. 

 The book is organized alphabetically so that principles can be easily and quickly referenced by name. From 3D Projection to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: 

 • Feature creep 
 • Gamification 
 • Root cause 
 • Social trap 
 • Supernormal stimulus 

 A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work.

 The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Universal Principles of Design, Updated and Expanded Third Edition: 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Better Design Decisions

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. 

 Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:

 • Consider 
 • Empathize 
 • Define 
 • Research 
 • Design 
 • Validate 

 And, features principles as diverse as:

 • Design is not neutral 
 • Make the choice easy 
 • Some complexity cannot be reduced 
 • Map the ecosystem 
 • So you think you can scroll 
 • Don’t grade your own homework 

 User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. 

 Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. 

 This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.

 The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology

Bella Martin

Bruce Hanington

This handy, portable version of the authoritative Universal Methods of Design provides the same thorough and critical presentation, updated and expanded to include 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.

Each method of research is distilled down to its most powerful essence, in a format that will help individual practitioners as well as design teams select and implement the research methods best suited to their design culture within the constraints of their projects. 

This valuable guide: 

• Dismantles the myth that user research methods are complicated, expensive, and time-consuming

• Creates a shared meaning for cross-disciplinary design teams

• Illustrates methods with compelling visualizations and case studies

• Characterizes each method at a glance 

With the concise, accessible format of The Pocket Universal Methods of Design, you and your team will be designing in a completely new, more effective way. 

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

The Pocket Universal Methods of Design, Revised and Expanded: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

Universal Principles of Interior Design presents 100 concepts and guidelines that are critical to a successful visualization and application of interior design. 

Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of every topic with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed and ultimately better design decisions.

 The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific challenge or application problem, the principles are also indexed by questions commonly confronting designers. Each principle is presented in a two-page format: • The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references.
 • The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
 This landmark reference is the standard for interior design students, practitioners, and educators, and others who seek to broaden and improve their understanding of and expertise in interior design.

 The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Universal Principles of Interior Design: 100 Ways to Develop Innovative Ideas, Enhance Usability, and Design Effective Solutions

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. 

The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.

This new, expanded edition includes a comprehensive index for referencing. Earlier chapters have been updated to include new information on digital design and software for A/B testing, content analysis, and territory maps. The addition of 25 chapters brings fresh relevance to the text with new and innovative design methods, such as subtraction and position maps, that have emerged since the first edition.

Universal Methods of Design distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.

Universal Methods of Design Expanded, and Revised

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.

Portable, condensed, and armed with 150 principles, The Pocket Universal Principles of Design is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

Rockport Universal - Bogserien

Rockport Universal - Bogserien

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