Disney's Land Richard Snow
Lyt når som helst, hvor som helst
Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
- Lyt og læs så meget du har lyst til
- Opdag et kæmpe bibliotek fyldt med fortællinger
- Eksklusive titler + Mofibo Originals
- Opsig når som helst
The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands
- Af
- Forlag
- Serier
1 of 17
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
• Authenticity • Social Responsibility • World Building • Gatekeepers • Rituals and routine
Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear with the text, and provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
© 2025 Rockport Publishers (E-bog): 9780760393833
Release date
E-bog: 3. juni 2025
Andre kan også lide...
- The Synthetic University: How Higher Education Can Benefit from Shared Solutions and Save Itself James L. Shulman
- The Driver in the Driverless Car: How Your Technology Choices Create the Future Vivek Wadhwa
- Eunuchs and Nymphomaniacs Anonymous
- To Rule the Waves: How Control of the World's Oceans Determines the Fate of the Superpowers Bruce Jones
- In the Midst of Things: The Social Lives of Objects in the Public Spaces of New York City Mike Owen Benediktsson
- The World Cannot Give Tara Isabella Burton
- Black Sun Rebecca Roanhorse
- Code Work: Hacking across the US/México Techno-Borderlands Héctor Beltrán
- The Hot Young Widows Club Nora McInerny
- Who Built That: Awe-Inspiring Stories of American Tinkerpreneurs Michelle Malkin
- Dedicated: The Case for Commitment in an Age of Infinite Browsing Pete Davis
- Bowling Alone: Revised and Updated: The Collapse and Revival of American Community Robert D. Putnam
- The Changing Role of Hydropower International Renewable Energy Agency IRENA
- Leadership and the Rise of Great Powers Yan Xuetong
- The Buy Nothing, Get Everything Plan: Discover the Joy of Spending Less, Sharing More, and Living Generously Liesl Clark
- Avatar-Philosophy (and -Religion) or FAITHEISM Edmond Wright
- Demons and the Devil: Moral Imagination in Modern Greek Culture Charles Stewart
- The Power of Organizations: A New Approach to Organizational Theory Heather A. Haveman
- Culture/Power/History: A Reader in Contemporary Social Theory Nicholas B. Dirks
- When Nature Goes Public: The Making and Unmaking of Bioprospecting in Mexico Cori Hayden
- Of Rule and Office: Plato's Ideas of the Political Melissa Lane
- Polis: A New History of the Ancient Greek City-State from the Early Iron Age to the End of Antiquity John Ma
- Why Do We All Behave In The Way We Do? SS O'Connor
- The Last of the Mohicans James Fenimore Cooper
- The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity Byron Reese
- Out of One, Many: Ancient Greek Ways of Thought and Culture Jennifer T. Roberts
- Tender is the Flesh Agustina Bazterrica
- Making the Cut: Hiring Decisions, Bias, and the Consequences of Nonstandard, Mismatched, and Precarious Employment David Pedulla
- The Burnt Book: Reading the Talmud Marc-Alain Ouaknin
- Imperfect Sense: The Predicament of Milton's Irony Victoria Silver
- A Documentary History of Art, Volume 1: The Middle Ages and the Renaissance Elizabeth Gilmore Holt
- The Wild Imagination of James Ensor Émile Verhaeren
- Money Capital: New Monetary Principles for a More Prosperous Society Haizhou Huang
- Settling for Less: Why States Colonize and Why They Stop Lachlan McNamee
- The Household: Informal Order around the Hearth Robert C. Ellickson
- Interests, Institutions, and Information: Domestic Politics and International Relations Helen V. Milner
- How To Build A Simple Time Machine Edson Schenkel
- Hobbesian Moral and Political Theory Gregory S. Kavka
- Lonely in the Crowd: Plugged or Remote?: Global Cities and the Challenge of Hybrid Work Tobia Zevi
- When Ways of Life Collide: Multiculturalism and Its Discontents in the Netherlands Paul M. Sniderman
- Desert by Design: Creative Minds, Arid Places, Tailor-Made Spaces James Burke
Vælg dit abonnement
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Flex
For dig som vil prøve Mofibo.
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Den mest populære
Premium
For dig som lytter og læser ofte.
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
1 konto
Ubegrænset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /månedSprog og region
Dansk
Danmark
