Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

Serier

1 of 17

Sprog
Engelsk
Format
Kategori

Økonomi & Business

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.

Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:

• Authenticity • Social Responsibility • World Building • Gatekeepers • Rituals and routine

Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes are included and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

© 2023 Rockport Publishers (E-bog): 9780760378212

Release date

E-bog: 24. oktober 2023

Andre kan også lide...

  1. Art Matters: Because Your Imagination Can Change the World Chris Riddell
  2. Do Hard Things: Why We Get Resilience Wrong and the Surprising Science of Real Toughness Steve Magness
  3. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  4. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  5. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  6. A Social Strategy: How We Profit from Social Media Mikolaj Jan Piskorski
  7. Good to Great Jim Collins
  8. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Mark Manson
  9. Range: How Generalists Triumph in a Specialized World David Epstein
  10. The Smart Branding Book Dan White
  11. 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found a Self-Help That Actually Works--A True Story Dan Harris
  12. Design Thinking For Dummies Christian Muller-Roterberg
  13. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  14. 22 Immutable Laws of Branding Al Ries
  15. Nudge: Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler
  16. Focus: The Hidden Driver of Excellence Daniel Goleman
  17. Plight of the Fortune Tellers: Why We Need to Manage Financial Risk Differently Riccardo Rebonato
  18. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  19. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  20. The Elements of Visual Grammar: A Designer's Guide for Writers, Scholars, and Professionals Angela Riechers
  21. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  22. Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences John Edson
  23. A Joosr Guide to… Thrive by Arianna Huffington: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder Joosr
  24. Laws of UX: Using Psychology to Design Better Products & Services Jon Yablonski
  25. Sapiens: A Brief History of Humankind Yuval Noah Harari
  26. How to Do the Work: Recognize Your Patterns, Heal from Your Past, and Create Your Self Dr. Nicole LePera
  27. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich
  28. Eat That Frog! Third Edition: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Brian Tracy
  29. 101 UX Principles - Second Edition: Actionable Solutions for Product Design Success Will Grant
  30. Listen Like You Mean It: Reclaiming the Lost Art of True Connection Ximena Vengoechea
  31. Hyperfocus: How to Work Less and Achieve More Chris Bailey
  32. Ikigai: The Japanese Secret to a Long and Happy Life Francesc Miralles
  33. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  34. The Art of Impossible: A Peak Performance Primer Steven Kotler
  35. Unf*ck Your Brain: Using Science to Get over Anxiety, Depression, Anger, Freak-Outs, and Triggers Faith G. Harper
  36. The Buy Nothing, Get Everything Plan: Discover the Joy of Spending Less, Sharing More, and Living Generously Liesl Clark
  37. The Art of Seduction: An Indispensible Primer on the Ultimate Form of Power Robert Greene
  38. The Secret Rhonda Byrne
  39. Joy at Work: Organizing Your Professional Life Marie Kondo
  40. Why Buddhism is True: The Science and Philosophy of Meditation and Enlightenment Robert Wright
  41. The Mountain is You: Transforming Self-Sabotage Into Self-Mastery Brianna Wiest
  42. Kaizen: The Japanese Method for Transforming Habits, One Small Step at a Time Sarah Harvey
  43. Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell
  44. The Essence of Software: Why Concepts Matter for Great Design Daniel Jackson
  45. Cozy Minimalist Home: More Style, Less Stuff Myquillyn Smith

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis