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LightBlueMedia

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

The Cambridge Marketing Podcast

This week we explore how search engines will work in the future, and what marketers need to know now. Paris Childress of Hop Online ltd is our expert guest for this episode.

The Future of Search

This week our Opinionated Marketers discuss Peter Fisk's A-Z Trend Kaleidoscope.

Opinionated Marketers on: 2025

How was 2024 for marketers? Did our Opinionated Marketers correctly predict how the year would play out? Listen to our final episode of the year to find out!

Opinionated Marketers on: 2024

As we start 2025, this episode is dedicated to Career Development. 

Our guest is Anne Bailey - CEO and Co-Founder of Form the Future, who in 2025 celebrate 10 years of helping young people learn about and form their future careers.

Careers

In our first episode of 2025, our Opinionated Marketers discover high-end anti-perspirant.

Opinionated Marketers on: SMELLIES

"Convincing the world to eat green slime" - just one of the topics on this week's Opinionated Marketers.

Opinionated Marketers on: SLIME

Ever wanted to work in the computer gaming industry but not sure how to make it happen?

Want to know why marketing in a computer game is irresistible to advertisers? 

John-Paul Burke, head of Overwolf UK, is Kiran's guest this week.

The Computer Gaming Industry

This week our Opinionated Marketers discuss DeepSeek - the new Chinese AI chatbot which has wiped off nearly $1-trillion from global stock markets.

Opinionated Marketers on: DeepSeek

This week our Opinionated Marketers discuss Trump's Tariffs and the segmentation of grapes!

Opinionated Marketers on: TARIFFS

This week we look at effective crisis communications strategies with Terry Nicklin.

Crisis Communications

This week, by request, we discuss marketing models. We explain AIDA, ANSOFF, VUCA and PESO - with help from recent guests on the podcast. Enjoy!

Marketing Models

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